Campaign Classic Reporting - Apple Mail Privacy Protection

[robertc66522596]

Hello,

Ever since the Apple Mail Privacy Protection was made available on September 20th 2021, it appears to have significantly impacted our 'Unique Opens' reporting numbers. As we understand it, Apple preloads the email content regardless if the user actually opens the email or not. This appears to be inappropriately inflating our metrics.

Are others experiencing this same situation? Has Adobe or any of you come up with a way to exclude these?

Thank you!

Robbie

[ShrawanSaxena · Accepted solution]

Hi Robbie,

 You can go through the below links to know more some strategies to adapt in this blog post: https://blog.adobe.com/en/publish/2021/06/24/what-apples-mail-privacy-protection-means-for-email-mar...

Also, please go through the below link to know more about this.

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/e-mail-tracking-pr...

https://experienceleague.adobe.com/docs/deliverability-learn/deliverability-best-practice-guide/addi....

https://experienceleague.adobe.com/docs/campaign-classic/using/technotes/technotes-email/apple-mail-...

[robertc66522596]

Hi Shrawan,

Thank you for all the documentation!

To summarize in case anyone comes across this question only and also somehow missed the rest of the documentation -- there is no way around this situation currently, the recommendation is to try and segment them separately (which has its own challenges) or focus on different metrics. It sounds like Adobe is thinking this might be the way of other providers in the future as well.

Obviously this is difficult if you try to leverage "open but did not click" metrics, but as digital marketers always do, we'll find a way to adapt.

Thanks