we want to classify users on the basis of an online survey and us this data to create segments in Adobe. Does Adobe offer the possibility to implement results from its own online surveys?
We would like to obtain knowledge based on an online survey and from this data of the only survey we then want to create segments in Adobe in order to classify the users. Does anyone have any experience or helpful tips, how to get this data to Adobe, which tools we have to use? We have a service provider from whom we get data based on surveys into the Audience Manager, so something like that seems to be possible. We just want to do something like this ourselves, but unfortunately we have no information about it. Tips, material, documentaries or the like would be very helpful.