Unexpected Values in Advertiser ID eVar for Mobile App | Community
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J
jaishal
Level 4
September 23, 2025
Question

Unexpected Values in Advertiser ID eVar for Mobile App

  • September 23, 2025
  • 2 replies
  • 768 views

We are observing unexpected and malformed values in the App Advertiser ID within the Adobe Analytics data files associated with the mobile apps report suite. This issue appears to have started on September 17, 2025. It is very odd and I am trying to investigate but it is tough. Can someone please guide me what could be the issue? Is it an Adobe outage issue? Please see attached screenshot. 

2 replies

Isha Gupta
Community Advisor and Adobe Champion
Isha GuptaCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 23, 2025

Hi @jaishal ,

 

There has been a global outage with Adobe Analytics which started on Sep 17. The engineering team is working on fixing it. You can check https://status.adobe.com/ for latest updates on this issue. You can also reach out to your client care and open a ticket to get more frequent updates.

 

 

Best,

Isha

 

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 23, 2025

As @isha__gupta said, this is a major global issue, and we are all in the same boat.

 

There are other threads talking about it:

 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/about-issue-202509170072/td-p/777102

 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-discussions/what-issues-are-you-seeing-since-sept-17th-bug/td-p/777469

 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/regarding-issue-202509170072-and-unknown-values/td-p/777725

 

If you are looking to see additional information or chat with other impacted users, you can check these out.

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