Not showing the page views that I achieved on a social campaign | Adobe Higher Education
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NECAdln
January 5, 2023
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Not showing the page views that I achieved on a social campaign

  • January 5, 2023
  • 3 respuestas
  • 1136 visualizaciones

Hi - I am running a  social media campaign to direct page views to my site. But unfortuanately, the page views number in AA are vastly different from what i have achieved on the social campaign manager console. Is there something missing that I should missed out, or is there a setting in AA that i am missing. 

 

Any advice is appreciated! thank you.

    Este tema ha sido cerrado para respuestas.

    3 respuestas

    PratheepArunRaj
    Community Advisor and Adobe Champion
    PratheepArunRajCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    January 5, 2023

    Dear NECAdln,

    In Adobe Analytics, Page View is based on Page View Beacon (s.t()) and will be usually triggered on page load (Including reloads). 

    So, check out how Social Media is capturing/calculating Page Views.

    In general, we don't compare multiple platforms because of different methodologies.

    Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

    Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
      Pablo_Childe
      Community Advisor
      Pablo_ChildeCommunity AdvisorRespuesta
      Community Advisor
      January 5, 2023

      Here is a link from previous similar question.

       

      https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/discrepancies-between-adobe-analytics-and-facebook/m-p/546873#M39267

       

      GLTU

        Benjienen
        Community Advisor
        BenjienenCommunity Advisor
        Community Advisor
        January 17, 2023

        Hi NECAdln, that is expected for multiple reasons. Primarily the different methodologies of social media, the sampling process in analytics, drop off of users from social before loading the webpages among others. This post may help: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/3-ways-to-demystify-missing-website-clicks-in-digital-analytics/ba-p/549056

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