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V
veronoboa
Level 2
December 13, 2022
Question

Marketing Channel for Mobile App

  • December 13, 2022
  • 1 reply
  • 1937 views

Hi,

 

I have created my Marketing Channel processing rules por Facebook and Google Ads, but I am not having results. Is there a documentation that helps set Marketing Channel for Mobile App? We have done the same things that we did for the configuration in our Web report suite, but it is not having the same results. Maybe there is something extra we have to do? I can't find the answer in any documentation.

 

Please help!

 

Thanks

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
December 13, 2022

How have you configured your rules?

 

Part of the problem is that mobile apps don't have "referrer" data, so any rules that look at Referrers will automatically not match. I know, it's a bit silly to not have Referrers with Universal Linking and Deep Links so prevalent now... perhaps we can create an idea to start tracking this data in Mobile Apps.

 

The next thing to check is, are your mobile apps tracking your campaign variables? If your rules are looking for your campaigns, ensuring your apps are tracking these values is important.

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
December 13, 2022

I posted an Idea for Referrer Data in Mobile Apps: 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-ideas/start-tracking-actual-referrer-data-for-mobile-apps/idi-p/563039 

 

But in the meantime, let's see if we can get you sorted out with what is available today.

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