Integration with Google Ads, Bing Ads, Pinterest...

[mirkomanga]

Hi everyone, I was wondering if anyone had experience using the extensions in the title. In particular, I needed to understand for: GoogleAds 1) First of all Why I can't find the standard https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/advertising/goog... in my catalog? I has had to install the Google Global Site Tag, less documented... 2) With this extension is it necessary to implement client-side logic for data propagation to GADS or are server-side configurations enough? and if so, does anyone know which configuration works? I've tried dozens in vain... For Pinterest and Bing I haven't ventured yet, perplexed by the results of this integration...but if anyone has any suggestions, they are welcome. Thanks in advance, good work

[EurosIMS]

Just to be clear, are you referencing an extension in Launch or Experience Platform? The link you've got there refers to an Experience Platform connection, but the Google Global Site Tag is a Launch extension (& would be why you can't see a Google Ads extension).

[mirkomanga]

Hi @EurosIMS , yes I'm talking about extension on the Data Collection component of the Experience Platform.... i need to change community?

[EurosIMS · Accepted solution]

That might get you a more Launch-focused answer, yes:

https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-data/bd-p/experience-plat...

However, if you've installed that global site tag extension already, then be aware it's a 3rd party extension, not one created by Adobe or Google. Regardless, I'm almost certain you'll need more Launch work than simply installing the extension.   

[mirkomanga]

I explained that the Google Ads extension was not available...however I'll hope I'll find more support in dedicated Community, thanks a lot for your kind answer.
Regards  

[Jennifer_Dungan]

While I haven't done server-side implementation, I don't use these extensions for any of those pixel trackers... 

I use custom code, based on the JS implementation instructions from each of the vendors. This way I can build in additional logic and parameterize my calls....

[mirkomanga]

Hi everyone, I was wondering if anyone had experience using the extensions in the title. In particular, I needed to understand for: 1) First of all Why I can't find the standard https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/advertising/goog... in my catalog? I has had to install the Google Global Site Tag, less documented... 2) With this extension is it necessary to implement client-side logic for data propagation to GADS or are server-side configurations enough? and if so, does anyone know which configuration works? I've tried dozens in vain... Thanks in advance, regards

[bjoern__koth]

Hi @mirkomanga 

your screenshot is from the experience platform destinations section which has nothing to do with Adobe Analytics (nor the Google Site Tag).

If you want to deploy the tags, there is no official Google extension, but you can use Acronym's extension for that.

Being competitors, I guess it swings both ways: Google's GTM does not officially support (to my knowledge) AA, and Adobe Launch does not support Google stuff xD

[mirkomanga]

Hi dear,

i noticed....so....I'm a little bit confused.....why extension for competitor platform....and why it's impossible to have information about? :'(

[Jennifer_Dungan]

I've merged your two posts, as they seem to be identical.

As @bjoern__koth said, the website you posted to is different than Launch. I don't have the Experience Platform, so I don't have access to the catalogue you referenced... 

To help answer your question, while I do agree that Adobe Analytics and Google Analytics are competitors, so they don't directly provide official support... Adobe seems far more open... and is willing to provide connectivity to competitor's services, since they know that people need that... 

To be honest, Adobe's custom code options make it really easy to integrate a lot more things using Launch, than it is to integrate using GTM... I use both in my job, and hands down I will choose Launch over GTM any day of the week... it's much more flexible to use... and if I have to choose one, Adobe Launch is very easy to integrate GA... whereas I wouldn't want to even attempt to use Google Tag Manager to integrate AA....