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mirkomanga
mirkomanga
Level 3
June 25, 2025
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Integration with Google Ads, Bing Ads, Pinterest...

  • June 25, 2025
  • 3 replies
  • 1103 views
Hi everyone, I was wondering if anyone had experience using the extensions in the title. In particular, I needed to understand for: GoogleAds 1) First of all Why I can't find the standard https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/advertising/google-ads-extension in my catalog? I has had to install the Google Global Site Tag, less documented... 2) With this extension is it necessary to implement client-side logic for data propagation to GADS or are server-side configurations enough? and if so, does anyone know which configuration works? I've tried dozens in vain... For Pinterest and Bing I haven't ventured yet, perplexed by the results of this integration...but if anyone has any suggestions, they are welcome. Thanks in advance, good work
Best answer by EurosIMS

That might get you a more Launch-focused answer, yes:

 

https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-data/bd-p/experience-platform-launch-qanda

 

However, if you've installed that global site tag extension already, then be aware it's a 3rd party extension, not one created by Adobe or Google. Regardless, I'm almost certain you'll need more Launch work than simply installing the extension.   

3 replies

mirkomanga
mirkomangaAuthor
Level 3
June 25, 2025
Hi everyone, I was wondering if anyone had experience using the extensions in the title. In particular, I needed to understand for: 1) First of all Why I can't find the standard https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/advertising/google-ads-extension in my catalog? I has had to install the Google Global Site Tag, less documented... 2) With this extension is it necessary to implement client-side logic for data propagation to GADS or are server-side configurations enough? and if so, does anyone know which configuration works? I've tried dozens in vain... Thanks in advance, regards
bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
June 25, 2025

Hi @mirkomanga 

your screenshot is from the experience platform destinations section which has nothing to do with Adobe Analytics (nor the Google Site Tag).

If you want to deploy the tags, there is no official Google extension, but you can use Acronym's extension for that.

 

Being competitors, I guess it swings both ways: Google's GTM does not officially support (to my knowledge) AA, and Adobe Launch does not support Google stuff xD

 

 

 

Cheers from Switzerland!
mirkomanga
mirkomangaAuthor
Level 3
June 25, 2025

Hi dear,

i noticed....so....I'm a little bit confused.....why extension for competitor platform....and why it's impossible to have information about? :'(

EurosIMS
EurosIMS
Level 3
June 25, 2025

Just to be clear, are you referencing an extension in Launch or Experience Platform? The link you've got there refers to an Experience Platform connection, but the Google Global Site Tag is a Launch extension (& would be why you can't see a Google Ads extension).

mirkomanga
mirkomangaAuthor
Level 3
June 25, 2025

Hi @eurosims , yes I'm talking about extension on the Data Collection component of the Experience Platform.... i need to change community?

EurosIMS
EurosIMSAccepted solution
Level 3
June 25, 2025

That might get you a more Launch-focused answer, yes:

 

https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-data/bd-p/experience-platform-launch-qanda

 

However, if you've installed that global site tag extension already, then be aware it's a 3rd party extension, not one created by Adobe or Google. Regardless, I'm almost certain you'll need more Launch work than simply installing the extension.   

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
June 25, 2025

While I haven't done server-side implementation, I don't use these extensions for any of those pixel trackers... 

 

I use custom code, based on the JS implementation instructions from each of the vendors. This way I can build in additional logic and parameterize my calls....

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