How to Track and Identify UTM Parameters in Adobe Analytics Workspace?

Question

I have created UTM links containing the parameters utm_source, utm_medium, utm_campaign, and utm_content. Before officially launching and publishing them, I conducted tests to ensure they are tracked correctly in Adobe Analytics Workspace. However, I can't seem to find them. In the future, I will need to understand which sources and specific content have driven traffic.

What are these parameters called? What should I search for to find them? Are they considered dimensions?

Thank you!

MandyGeorge · Accepted Answer

Hi @martinaturus,

They aren't available by default, but you can set up marketing channel processing rules to use them.

There have been a couple questions about UTM parameters asked a few months ago that have additional information that can probably help you.

Solved: Re: UTM parameters are present in Adobe Analytics ... - Adobe Experience League Community - 639068

Solved: Re: Default dimensions captured in Adobe Analytics - Adobe Experience League Community - 637126

Jennifer_Dungan · Answer

Hi, what have you done so far? We use UTMs, I have code to take our UTMs and process them into a consolidated value that I can easily parse with Regex and track that in the s.campaign (Tracking Code) which has a 1 week attribution. I also have an eVar for each UTM set at a Visit attribution. Finally, I also use Marketing Channels to process information from our UTMs.

None of these are "out-of-the-box". So while you may see the UTMs passed as part of the URL, I believe that Adobe will actually strip parameters from the URL during processing (though that URL isn't available in Workspaces anyway, it's only available through the Data Warehouse and Raw Data Feeds), and if you are tracking the Full URL in an eVar, depending on your URLs you may be subject to truncation (eVars have a max character count of 255).

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded