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VemiSoumith
Dec 13, 2023 9:01 AM UTC
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UTM parameters are present in Adobe Analytics ?

I'm unable to find UTM Parameters in adobe analytics. If the parameters are present in Adobe Analytics default - where can we find this ? 

 

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4 replies

abhinavbalooni
Community Advisor
abhinavbalooniCommunity Advisor
Community Advisor
Dec 13, 2023 9:06 AM UTC

Hi @vemisoumith 

 

UTM parameters are not available by default in adobe analytics. I guess you are assuming parity to GA here which captures those parameters into different traffic reports.

 

In AA, you can setup marketing channel processing rules based on UTM parameters and also concatenate UTM parameters into tracking code (s.campaign variable)

 

Hope this helps.

 

Cheers,

Abhinav

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    VemiSoumithAuthor
    Dec 13, 2023 10:23 AM UTC

    Any kind of documents for this steps. It will be helpful

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    abhinavbalooni
    Community Advisor
    abhinavbalooniCommunity AdvisorAccepted solution
    Community Advisor
    Dec 13, 2023 10:26 AM UTC

    @vemisoumith  Here's one to start with: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/using-utm-parameters-in-adobe-analytics/m-p/284476

     

    Another really nice post: https://medium.com/@utmsmartmanager/the-complete-guide-to-using-utm-parameters-in-adobe-analytics-dfce81b91938

     

    Hope this helps.

     

    Cheers,

    Abhinav

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