[Mentor Pratheep Arun Raj] Adobe Analytics Community Mentorship Program 2024

Hello @ganesanlakshmi, MukeshAEM, Ankit_Chaudhary, mahimitra98, Mahesh_Srini, YasaswiSarvabhotla, SrividyaVenkat, Sathya_Murugaiyan,

Nice to meet you all!

Let's stay connected for the next few weeks to achieve our short-term goal of certification. 

Before I start posting the first tool kit, let's complete the following by Wednesday, July 31, 2024.

1. First, log in to the Adobe Credential Management System with your Adobe ID.

2. Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

3. Search for Adobe Analytics Architect Master (AD4-E207).
4. Start a new test in Training Mode.
5. Whenever you provide an incorrect answer, mark the error and verify the correct information in Adobe's official documentation.
6. If you can find the answer, that's great. If not, let's initiate a discussion for those questions.

So, this will go in parallel while we review and start our tool kit. All the best!

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Hello @ganesanlakshmi, MukeshAEM, Ankit_Chaudhary, mahimitra98, Mahesh_Srini, YasaswiSarvabhotla, SrividyaVenkat, Sathya_Murugaiyan,

Here you go with the Exam Preparation Guide for an Architect.

Login to this link and start working on the modules one by one for the next few weeks. I will post QUIZ every weekend to ensure that your learning is converted to the outcomes.

For an architect, we will be focusing on the below 3 sections:

Section 1: Discovery (18%)

• Demonstrate ability to audit sites
• Investigate client needs to build business requirements
• Given a scenario, create measurement framework

Section 2: Solution Design (54%)

• Translate business requirements into variables and metrics
• Demonstrate ability to manage report suites settings
• Given a scenario, recommend the best methods for collecting data
• Write technical specifications for tagging engineers
• Write technical specifications for site developers
• Create Experience Cloud users/groups

Section 3: Post Implementation (28%)

• Given a set of requirements, validate tracking through browser developer tools and Adobe reports
• Apply procedural concepts to manage data extraction and relationships
• Evaluate data privacy requirements to establish a data governance model
• Given a scenario, manage data sources and connectors
• Configure necessary segments and calculated metrics to answer business requirements

All the very best. Please initiate the conversations for the topics that require assistance.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Hello @ganesanlakshmi, MukeshAEM, Ankit_Chaudhary, mahimitra98, Mahesh_Srini, YasaswiSarvabhotla, SrividyaVenkat, Sathya_Murugaiyan,

Here you go with the QUIZ for Module 01: Discovery (18%).

1. The business wants to capture the campaign ID (in s.campaign) that was sent as a URL query string parameter ('cid') in Adobe Analytics. What are the different ways to capture it in real-time? Select all applicable options and explain to me in a sentence why you chose the option.

1. Use the Core Extension in the Tags Data Element to capture the query string parameter (cid).
2. Capture the full URL and classify the query string parameter (cid) using RegEx Builder.
3. Use processing rule to capture the query string parameter (cid) directly without any implementation effort.
4. Use Marketing Channel Rule builder to capture the query string parameter (cid) directly without any implementation effort.

2. What are the advantages of using a Prop over an eVar. Select all applicable options.

1. You can use props in real-time reports. eVars take at least 30 minutes to appear in reporting.
2. When you enable pathing on a prop, Entry and Exit dimensions immediately become available. If you want entry and exit dimensions for eVars, you can manually create a segment.
3. Props have a 255-byte limit. eVars have a 100-byte limit.
4. eVars by default do not persist beyond the hit they are set. Prop have custom expiration, allowing you to determine when an eVar no longer gets credit for a subsequent event.

3. You have been asked to write technical specifications to add tracking to the internal search functionality. Requirement is understand the below:

• Search Term used in the internal search before a conversion is made on the site.
• Search Term results in 0 results
• Search Term results in > 1 results
• How many Searches have been made before a conversion is made on the site.

Select all applicable options and explain to me in a sentence why you chose the option.

1. eVar with String Type & Visit expiration to capture the Search Term. eVar with String Type & Visit to capture the Searches made before the conversion. Two events; 1 to capture the 0 results and another to capture >1 results.
2. eVar with String Type & Conversion Event expiration to capture the Search Term. eVar with Counter Type & Conversion Event expiration to capture the Searches made before the conversion. Two events; 1 to capture the 0 results and another to capture >1 results.
3. eVar with String Type & Visit expiration to capture the Search Term. eVar with String Type & Visit to capture the Searches made before the conversion. Prop to capture the count of results displayed.
4. eVar with String Type & Conversion Event expiration to capture the Search Term. eVar with Counter Type & Conversion Event expiration to capture the Searches made before the conversion. Prop to capture the count of results displayed.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Hello @ganesanlakshmi, MukeshAEM, Ankit_Chaudhary, mahimitra98, Mahesh_Srini, YasaswiSarvabhotla, SrividyaVenkat, Sathya_Murugaiyan,

Before I post my answers to Quiz 01 and questions for Quiz 02, let me first focus on the certification voucher. 

Here is the application form for you to apply for a 50% off voucher for your certifications. We will be using this to determine eligibility, and will be selecting candidates based on their participation in the program. So, please go ahead and submit your form. All the best.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Hello @ganesanlakshmi, MukeshAEM, Ankit_Chaudhary, mahimitra98, Mahesh_Srini, YasaswiSarvabhotla, SrividyaVenkat, Sathya_Murugaiyan,

Before providing the next round of questions for Quiz 2, I would suggest you review my old blog on Adobe Analytics: Tips to clear Architect Exam. Checkout the section 'Exam Topics', even after 4 years, the topics are relevant. Make sure that you don't miss any topics from the link provided. The link also have some sample questions; please try to clear.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Hello @ganesanlakshmi, MukeshAEM, Ankit_Chaudhary, mahimitra98, Mahesh_Srini, YasaswiSarvabhotla, SrividyaVenkat, Sathya_Murugaiyan,

Here you go with the QUIZ for Section 2: Solution Design (54%).

1. You are being asked to help someone in your organization who is having difficulty accessing Adobe Data Collection Tags using the Experience Cloud. Upon clicking the link to access Adobe Data Collection Tags, they are taken to the mail Properties Tab as expected. However, they are not able to access the necessary web property that they need in order to complete the needed work. Which option below would be the best solution?

1. Add the appropriate Data Collection Tags profile to the user account.
2. Reach out to Adobe Customer Care.
3. Create a Data Collection Tags administrator for the user.
4. Add the appropriate Data Collection Tags product assigned to their user account.

2. When reviewing the referring report for adobe.com, you notice that the same site (adobe.com) is listed as top referring domain. What is the most likely cause for the scenario?

1. Internal URL Filters have not been properly defined on Report Suite settings.
2. s.linkExternalFilters has not been properly defined in Adobe Analytics Library.
3. s.linkInternalFilter has not been properly defined in Adobe Analytics Library.
4. s.referringDomain has not been properly defined in Adobe Analytics Library.

3. There have been a question in your organization about adding supplemental data to the campaign tracking codes. Which method opt the best?

1. Data Source
2. Classifications
3. Data Insertion API
4. Processing Rules

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Hello @ganesanlakshmi, MukeshAEM, Ankit_Chaudhary, mahimitra98, Mahesh_Srini, YasaswiSarvabhotla, SrividyaVenkat, Sathya_Murugaiyan,

As we are nearing the closure of the Adobe Analytics Mentorship Program, here you go with the QUIZ for Section 3:  Post Implementation (28%).

1. An eCommerce industry is capturing revenue as their conversion metrics. While doing so, they found that the revenue for some of the products was captured more than the actuals, and they want to rectify it. What are the options they have to rectify the inflated numbers.

A. Use Data Sources with correct revenue values so that the new values replace the old ones.

B. Reach out to Customer Care for the data correction.

C. Use Data Sources with negative values so that the values are corrected. However, Adobe recommends using negative data sources only as a last resort.

D. Use Calculated metrics for data correction.

2. What are the basic tenants or GDPR? Select two or more.

A. Right to be forgotten

B. Right to Nondiscrimination

C. Right to access

D. Right to Disclosure

E. Consent

3. When you are validating the Adobe Analytics Server Call you noticed that all the Server Calls are appended with the variable 'pe'. What does it denotes?

A. Server Calls are considered Page Views.

B. Server Calls are unaccounted.

C. Server Calls are considered Non Page Views.

D. Server Calls are dropped.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics