First Conversion Tracking I recently took over the administration of our Marketo Account and have a few questions regarding conversion tracking. While I used Marketo extensively throughout my career, my expertise lies with Hubspot's automation system, which provided the following read-only fields:First Conversion Date: Hubspot defined this as the date a lead first filled out a formFirst Conversion Event: Using a list of pre-defined "event" values defined by an administrator (i.e. webinar registration, content download, demo request, etc), Hubspot will record the type of event corresponding to a lead's first conversionFirst Conversion Campaign: This refers to the first campaign (equivalent to a Marketo program) in which a lead converted. Though Marketo has an "Acquisition Program", this field has been largely misused by past users.*Please note: Hubspot defines "conversion" as any form fill other than unsubscribe. However, I personally would like to customize what a "conversion" means in my flowsFor all future in