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Sreeji_Lal
Sreeji_Lal
Level 2
June 23, 2025
Solved

Can we exclude seed addresses from reporting.

  • June 23, 2025
  • 1 reply
  • 688 views

Hi all. 

We've around 100+ internal people added as seed addresses for our campaign distributions. Is there a way to exclude these internal seed addresses from the email report in adobe analytics? Since the count is not a small number, they're skewing our open and click rates, impacting accuracy. Found few other similar threads but without answers, hence asking it again.

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Best answer by SushantTrimukheD

HI @sreeji_lal,

There is no out-of-the-box solution for this, and historically, most methods have either failed or required extensive custom development to implement effectively.

However, you can consider the following approaches to try and exclude internal seed addresses:

1. Use Segments in Adobe Analytics

If filtering seed addresses directly in Adobe Campaign isn't feasible, you can create segments in Adobe Analytics to exclude them based on identifiable patterns—for example, specific email domains or known seed addresses.

Example:

  • If your 100+ internal seed addresses use a consistent domain (e.g., @company.com), create a segment in Analytics that excludes this domain from the email address dimension.

  • Apply this segment to all relevant reports, such as email opens, clicks, and delivery metrics.

2. Best Practice: Tag Seed Addresses and Use Segments

A more scalable and robust solution involves combining tagging within Adobe Campaign and segmentation within Adobe Analytics:

  • Extend the nms:seedMember schema in Adobe Campaign to include a custom field (e.g., isSeed), and set this to true for all internal seed addresses.

  • Configure the Web Analytics connector to pass this field to Adobe Analytics as a conversion variable.

  • In Adobe Analytics, create a segment that excludes records where isSeed = true, and apply it across all email campaign reports to filter out seed traffic.

This approach requires some initial configuration—such as schema extension and connector setup—but it offers an automated, scalable solution. Most importantly, it avoids the need to manually update each report and fully utilizes the integration between Adobe Campaign and Adobe Analytics.

https://experienceleague.adobe.com/en/docs/campaign/campaign-v8/connect/ac-aa
https://experienceleague.adobe.com/en/docs/campaign-classic/using/configuring-campaign-classic/use-a-custom-recipient-table/seed-addresses

Thanks

Sushant Trimukhe

1 reply

SushantTrimukheD
SushantTrimukheD
Level 4
June 23, 2025

Hi @sreeji_lal,

Seed addresses in Adobe Campaign Classic v7 and Campaign v8 are automatically excluded from Campaign's native reports for metrics like clicks, opens, and unsubscriptions. However, when data is shared with Adobe Analytics via the connector, seed addresses may still be counted in reports (e.g., "Email sent" metrics).

Thanks

Sushant Trimukhe

    Sreeji_Lal
    Sreeji_LalAuthor
    Level 2
    June 26, 2025

    Thanks @sushanttrimukhed. For campaign native reports, we'll have to probably go one by one. Is there a way we can get this excluded in the report we get in Adobe analytics?

    SushantTrimukheD
    SushantTrimukheDAccepted solution
    Level 4
    June 26, 2025

    HI @sreeji_lal,

    There is no out-of-the-box solution for this, and historically, most methods have either failed or required extensive custom development to implement effectively.

    However, you can consider the following approaches to try and exclude internal seed addresses:

    1. Use Segments in Adobe Analytics

    If filtering seed addresses directly in Adobe Campaign isn't feasible, you can create segments in Adobe Analytics to exclude them based on identifiable patterns—for example, specific email domains or known seed addresses.

    Example:

    • If your 100+ internal seed addresses use a consistent domain (e.g., @company.com), create a segment in Analytics that excludes this domain from the email address dimension.

    • Apply this segment to all relevant reports, such as email opens, clicks, and delivery metrics.

    2. Best Practice: Tag Seed Addresses and Use Segments

    A more scalable and robust solution involves combining tagging within Adobe Campaign and segmentation within Adobe Analytics:

    • Extend the nms:seedMember schema in Adobe Campaign to include a custom field (e.g., isSeed), and set this to true for all internal seed addresses.

    • Configure the Web Analytics connector to pass this field to Adobe Analytics as a conversion variable.

    • In Adobe Analytics, create a segment that excludes records where isSeed = true, and apply it across all email campaign reports to filter out seed traffic.

    This approach requires some initial configuration—such as schema extension and connector setup—but it offers an automated, scalable solution. Most importantly, it avoids the need to manually update each report and fully utilizes the integration between Adobe Campaign and Adobe Analytics.

    https://experienceleague.adobe.com/en/docs/campaign/campaign-v8/connect/ac-aa
    https://experienceleague.adobe.com/en/docs/campaign-classic/using/configuring-campaign-classic/use-a-custom-recipient-table/seed-addresses

    Thanks

    Sushant Trimukhe

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