554 IP name lookup failed. No PTR record found | Community
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ukender
Level 3
January 20, 2021
Solved

554 IP name lookup failed. No PTR record found

  • January 20, 2021
  • 1 reply
  • 4267 views

Dear All

 

We're facing an issue for a specific domain, the mails are not delivered due to the below error.

The intersting part is the mails are delivered from production. Could you pls assist.

554 IP name lookup failed. No PTR record found

Thank you!

 

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Best answer by Craig_Thonis

Hi Ukender,

 

So this isn't a Campaign issue but a deliverability one.  For deliverability responses like this your best option is to simply do a web search (Google) the error.  Searching the error you listed provides numerous results.  Most point to a missing PTR record but there are slight variations based on the domain you are mailing to.

 

Regards,

Craig

1 reply

Craig_Thonis
Adobe Employee
Craig_ThonisAdobe EmployeeAccepted solution
Adobe Employee
January 20, 2021

Hi Ukender,

 

So this isn't a Campaign issue but a deliverability one.  For deliverability responses like this your best option is to simply do a web search (Google) the error.  Searching the error you listed provides numerous results.  Most point to a missing PTR record but there are slight variations based on the domain you are mailing to.

 

Regards,

Craig

ukender
ukenderAuthor
Level 3
January 21, 2021

Hi Craig - Thanks for your suggestion. I got your point. but would like to understand how it is been configured in Adobe Campaign.

I could see the error message has been configured in the below path but from where we are fetching the error message is something I would like to understand. Could you share your view on this, pls. Thank you!