Adobe Target

Hi Adobe Target community! We currently bumped into the scenario where we would like to target content for a user, based on a value selection from a form dropdown of a page, for example the user can pick if he prefer dogs, cats or birds as a persona favorite pet, and drive the content of the page based on the value of this selection. I researched the Profile Scripts as an approach, which consists in sending the value to Adobe Target user's tntId and then reading that value from a Profile Script, and then creating an Audience that would match this value. So we would have an Audience for Dogs, another for Cats and another for Birds and target the content based on this events. However I found that there is a delay of about 5 - 10 minutes for the value that the user selected in the page, to reach to Adobe Target, meaning that when the user submits their favorite pet, they won't see their pet targeted content inmediatly, but only after 5 - 10 minutes after the user navigates throu

I have created an A/B activity with an audience split of exp A-B: 0-100% and made the A/B activity Live. Then I visited the page and I'm falling on exp-B. Now I've changed the audience split to exp A-B: 100-0% and I've visited the page but still, I'm falling on exp-B instead of exp-A(But new visitors who never experienced this activity are failing on exp-A). What is the Technical reason for not reflecting the changed traffic allocation in the middle of ongoing Live activities(A/B) in Target?

Author: @brian_hawkins_miaprova  Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from our Omniture and Adobe days, and so we got a much closer look at the solution and some of the use cases that organizations are using it for. They offer a free trial that allows you to send 10,000,000 hits per month, and so we decided to kick the tires and see if we could create an integration for those organizations that use Amplitude and Adobe Target. Amplitude Data Consumption We are by no means experts and have minimal experience with Amplitude, but from what we figured out so far, there are many different ways to collect data via SDK Libraries. Given that most organizations using Adobe Target leverages Javascript, we decided to create our Adobe Target custom integration based on their Javascript SDK. Users and Events Greatly simplifying things, with Amplitude, you send in a Vi

Author: Brian Hawkins Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables the organization to monitor tests or groups of tests and answers the big questions about their testing program as a whole and their investments in resources and technologies. MiaProva automatically stitches the organizational meta-data related to Activities to data from Adobe Target and Adobe Analytics. This approach allows organizations to use this data to analyze and manage their tests and what offline variables are impacting the program – similar to how organizations use eVars and list variables in Adobe Analytics. One of the many ways organizations use this is to understand how Adobe Target Premium is adding value to their Optimization Programs. MiaProva automatically classifies Activities that are specific to Adobe Target Premium as a dimension for Program Analysis. Doing so exposes a potential problem that needs addressin

Author: Brian Hawkins If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor ID to Adobe Target’s visitor ID, consider making that a top priority. This capability has existed for quite some time but is now getting a renewed focus mainly due to ITP, browsers like Chrome are changing how cookies are managed, and Customer Data Platforms (CDPs). Joining your internal Visitor ID to Adobe Target’s ID takes just a few minutes to complete, costs you absolutely nothing, immediately creates cross-device test coordination, and opens the door wide open to use ANY (except PII, of course:) of the data that you have mapped to that ID. We recommended this blog post or this article by Adobe to see how to do this. This effort is, by far, the most valuable and highly strategic component of Adobe Target. Doing this converts your optimization program from a 2nd Party one t

Authors: Katie Lockett We joined Adobe and Vodafone on Adobe’s Digital Bites Webinar: Unlocking Artificial Intelligence and Machine Learning in Adobe Target. Here we give you an intro to the AI features of Adobe Target, and some examples of where they can be really useful… Auto-Allocate Say you want to test something over a fixed, short period – like an offer which will only be live for a couple of weeks – so you don’t want to waste the whole period testing and miss out on maximising exposure of the top performers during this limited time? Auto-Allocate can help you out here.  When you run an Auto-Allocate activity, it doesn’t just split traffic equally between your different experiences throughout the test.  It actually learns as it goes and continually assesses the performance of the experiences against each other, so that it can direct more traffic to the top performers. This is called the multi-armed bandit approach – the way it works is by reserving just enough traf

Business Use Case: Customers want relevant data when they are purchasing or ordering something online on the different type of devices such as PCs Tablets and Mobile. For example, men and women have different interests when they come to an online store and they would feel irritating when they see irrelevant content. One major reason for this is identical authoring of the website and personalized content. This replication causes slipups and extra work, as authors must log into at least two systems to maintain site content. Adobe Target delivers personalized content based on a combination of machine learning and rule-based approaches that incorporate behavioral, contextual, and offline variables. Now Adobe offers the integration of Adobe Experience Manager with Adobe Target, which has simplified authoring personalized content. Apart from the above below is the list of more use case which can be solved by using this integration: Easily set up and run the tests to determine the best off

As we test with visitor's and updating their profile parameters, it would be nice to manually toggle the values the profile parameters have.  Is there some sort of admin screen to do this?

Author: Indar Kumar Digital advertisement has become more prevalent and efficient, it has placed the buying power back into the hands of buyers and customers, making it an absolute necessity for marketers to get more creative.   Customers now have started connecting with companies through various digital platforms like social media pages, mobile applications, etc., which increases the need for personalized experiences and customer segregation according to their behavior.   A customer’s journey today needs to be enhanced on a personalized level, this can be useful in ways like providing ease of customer journey, improving customer purchase patterns, and many more. A new question arises as to how should we personalize the experiences of customers and analyze the behavior of customers, to convert them into a profitable source for the company.   This is where Adobe Target comes to the rescue.  What is Adobe Target?  Adobe Target is the Adobe Experience C

Author: Jose Luis Santos  Dear Marketeers, please do experiment. With the right tooling (e.g. Adobe Target), process (e.g. SCRUM) and planning tool (e.g. JIRA), you can start your endeavour in the experimentation world. Experimentation is an inherent part of data driven marketing. Most of the DXP platforms have content targeting functionality. But many marketers face the frustration that once they target their content, they do not achieve the expected engagement. Surely, they can re-target their content again and see if the second time they are luckier. They might learn from the experience, but next time, they might fail again because the lessons learned were not the right ones. I am a big fan of the website called Spurious correlations. We can see quite funny correlations there such as US spending on science, space and technology and the suicides by hanging, strangulation and suffocation. Those analyses confirm the danger of data misuse as well as the well-known rule t

Author: Alex Bishop This short article will provide a brief introduction to Adobe’s new On Device Decisioning capabilities. There is some very useful documentation available here that explains when to use On-device vs existing Edge decisioning, so my main focus will be providing some answers to questions that have come up quite regularly since the announcement, as well as a quick run through of the implementation basics. . . . #1 What you should know AvailabilityThe good news for the server-side fanatics amongst us is that On Device Decisioning is available in the latest Java & Node.js SDKs. The bad news for everyone else is that it’s not currently available in the Web or Mobile SDKs, however, it is on the roadmap for both. Server-side SDK basicsThere is a JSON artifact that contains all offers/activities data, which will be cached on your server; the Target SDK is then able to interpret the rules contained within that artifact and make decisions around which exp

Author: Alex Bishop aka @ab2487 The last article reviewed the (recently deprecated) VEC extension, with a view to getting your optimisation and personalisation activities up and running very quickly with. As with any optimisation programme, starting with simple tests that attack low hanging fruit is a great way to quickly prove the value of your work. Due to the minimal implementation effort involved, the visual editor was a good option to deliver those results fast but there were some fairly clear technical limitations. Similarly, as you work through the ideas in your test backlog, you will inevitably start focusing on hypotheses that call for more complex changes, which adjust the layout of components or even involve a complete re-design of a particular app view. This is where Target’s form composer comes into play, and this article will guide you through some ideas to help you get started. At risk of stating the obvious, the form composer isn’t only for more complex test

Author: David Son We are happy to announce the release of our first major version of the Adobe Target Node.js SDK. With this release, we are excited to help you focus on business logic rather than waste time understanding the technicalities of integrating with our APIs. Our Node.js SDK is not merely an API wrapper, but rather a sophisticated software development kit (SDK) that removes the complexities of managing cookies, sessions, and integrating with Experience Cloud products such as Analytics, Experience Cloud Visitor ID service, and Audience Manager. By removing the need for you to understand our ecosystem, we imagine that you will realize increased development velocity as well as improved KPIs that matter most to your business. New features in the Node.js SDK v1.0 Now with this first-ever major version comes amazing features that we know you will be excited about. An integration with Adobe Target’s newest delivery API — Our newest delivery API has better nati

Hello Everyone,We use the Custom code section under VEC to execute JavaScript code for personalization. We are exploring a way to change this code through Adobe Target APIs.For the Form-based-editor, we are able to do it using the following steps:1. Use Get Activity Details API ([https://developers.adobetarget.com/api/#get-xt-activity-by-id] ). This returns the offer-id corresponding to the custom-code with the Form-based-editor.2. Extract the offer-id from the step above and use Update Offer API to change the custom-code with the Form-based-editor.([https://developers.adobetarget.com/api/#update-offer-by-id] )Unfortunately, VEC custom-code does not return any offer-id. Instead, it returns offerTemplateId (see below JSON Response) and we are not able to find how to update this offer using the offerTemplateid using any API. JSON Response: {"id": 634140,"thirdPartyId": "e433a55a-e3f8-4e11-a8de-fa9abf2d7ffe","name": "API Testing to Edit Custom Code VEC","state": "saved","pr

Chef's Collection - Recipes for Personalization Success Webinar Presented by:  Drew Burns aka @drewb6915421, Group Product Marketing Manager for Adobe Target  Kaitlin White aka @kaitlinwhite, Adobe Target Product Marketing Manager  Date: August 30th, 2022 Time: 10:00am PT | 12:00pm CT | 1:00pm ET Join the Adobe Target team as they serve up some fresh ideas on how you can get the most value out of Adobe Target. Based on our newest eBook, “Chef’s Collection: Ideas for Personalization”. We’ll be digging into the stories of our customer “chefs” and what they’ve cooked up in their own personalization kitchens. We're looking forward to exploring ideas on: How to use personalization to build loyalty Optimizing for a competitive advantage Creating hyper-personalized experiences Whether you’re a new cook or a seasoned pro, we’ll be sure to dish out ideas for all skill levels and industries. WATCH THE RECORDING TODAY!   Drew Burns, Group Product Mark

Bon Appétit! We’ve compiled some of the best “recipes” from our Adobe Target customers into the brand-new Chef's Collection: Recipes for Personalization Success eBook  Learn how other companies have optimized and personalized their digital experiences turning ordinary into extraordinary with Adobe Target, so that you can find new inspiration and ideas for what you and your team can cook up next!  These "recipes" may look a little different than those in your traditional cookbook, but they’re loaded with how-to steps and creative inspiration so that you can walk away confident and ready to cook something new up in your personalization kitchen!

Author: Gonzalo Vázquez TELUS brought a team of technically savvy people together to unlock new personalization capabilities and scale the practice across an organization in an automated fashion. Resulting in hundreds of hours saved in running a/b tests, increasing user experience and performance. Historically, TELUS personalization team had done an amazing job running A/B tests with the out of the box Adobe Target solution. However, our performance was suffering and customer experience was being impacted which called for a deeper dive into understanding the issue. With TELUS experiencing an increased emphasis on performance, the Analytics & Insights team was also going through a transformative phase. The tools we were using weren’t necessarily optimized for speed. Throughout the year, we implemented brand new tools such as Adobe Launch and Adobe Target Server Side with performance improvement as our main goal. The following post follows the story of our personalization practice

Author: Gonzalo Vázquez At Telus Digital we turn to machine learning models to help us recommend products, predict user’s behaviour and identify opportunities to personalize the experience for our users. Like most companies, we are investing heavily in machine learning and artificial intelligence to help us drive business goals. As we approach maturity in our data science practice we need a way to validate the performance of our models against each other and one way to achieve this is running an A/B test. The Opportunity We have been extremely successful with personalization and A/B testing, mainly due to our ability to integrate with Adobe Target server-side. Since the development of our Personalization API, our personalization and A/B testing practice has skyrocketed. We can deliver fully personalized content to our customers in less than 200ms. Historically, we have only used the Adobe Target to test content, since the Personalization API is integrated with Contentful (our CMS

Author: Varun Mitra Using AEM Experience Fragments with Adobe Target Use the new Experience Fragments feature to reuse a complete set of content for targeted experiences across channels. Experience Fragments, introduced with Adobe Experience Manager (AEM) 6.3, provide an excellent feature set to author content in a channel-neutral way. An experience fragment is a set of content that, when grouped, forms an experience that should make sense on its own. Experience Fragments can be utilized across several channels and tools including your website, Facebook, Pinterest, Adobe Campaign, and Adobe Target. Experience Fragment integration with Adobe Target is particularly interesting as it allows you to leverage AEM Content and use it for creating offers in Adobe Target. These offers can then be used to insert or replace content within different activities. In this blog post we will go over the steps to export AEM Experience Fragments to Adobe Target. Prerequisites AEM 6.4 Author AEM 6.4

Author: Varun Mitra Adobe Target is a personalization solution that makes it easy to identify and deliver your best content. Adobe Target helps you create a targeted experience specific to each customer. Adobe Target is built on the solid foundation of Adobe Experience Cloud and integrates directly with Adobe core services including Adobe Launch, Adobe Experience Cloud Assets and the Adobe Experience Cloud People core services. These different core services provide for information interchange between Adobe Experience Cloud solutions. In this blog post, we’re going to explore the Adobe Target integration with Adobe Experience Manager. For this integration, we’re going to leverage the Adobe Launch core service. Prerequisite AEM Integration with Adobe Launch Integrate Adobe Target with Adobe Launch 1. Log in to Adobe Experience Cloud 2. Navigate to Adobe Launch 3. Select the Adobe Launch property 4. Navigate to Extensions tab 5. Select Adobe Target extension and click “Install” 6. Veri

Author: Chetan Prasad We’re pleased to announce the general availability of the Adobe Experience Platform Mobile SDK, initially released in the fall of 2018. This new major version has been re-architected from the ground up and replaces the existing 4x Mobile SDK. This new Adobe Experience Platform SDK is easily configured and managed via Adobe Experience Platform Launch, and provides a wide variety of new features in addition to the existing functionality from the 4x Mobile SDK.   Watch a short clip to see how we’ve brought Adobe Experience Cloud Mobile Activation to Launch The Adobe Experience Platform SDK is available today for Android and iOS and also includes support for React Native. In addition to server-side and programmatic configuration options, the SDK also supports third-party vendor extensions, and a robust client-side rules and actions engine. The Adobe Experience Platform SDK also introduces support for new Adobe solution functionality such as mobil

Author: David Son Google will begin to impose new cookie policies by default for users beginning with Chrome 80, which is slated to be released in early 2020. This blog explains all you need to know about the new SameSite cookie policies, how Adobe Target supports them, and how you can use Target to comply with Google Chrome’s new SameSite Cookie Policies. Google recently announced that starting with Chrome 80, of which will be released some time in early 2020, web developers will need to explicitly specify which cookies can work across websites. This is the first of many announcements that Google plans to make this year to improve privacy and security on the web. Given the fact that Facebook has been on the hot seat with regard to privacy and security, other major players like Apple, and now Google, have been quick to capitalize on the opportunity to create new identities as privacy and security champions. Apple led the pack by first announcing changes to its cookies’ polic

Author: David Son Privacy and security on the web is a big deal to many consumers. They want to know that when they visit a brand’s website or mobile site that their data is used responsibly and protected. While that’s most often the case, there are other ways to protect consumers that don’t rely on faith in the good stewardship of visitor data. In fact, even well-meaning companies make mistakes, so it’s always a good idea to layer on security. One way that can happen is by placing limitations related to first- and third-party cookies through browsers like Google Chrome and Apple Safari. I give an explanation of what cookies are in a related article that I recently published on Medium. In that article, I discuss how Adobe Target supports Chrome’s SameSite cookie policies, which are designed to protect the consumer’s data privacy. In this article, I want to explain how Apple is similarly providing protections through its ITP 2.1 and ITP 2.2 cookie policies. What is ITP?

Author: Anshul Chauhan We are excited to announce the release of our entirely new Adobe Target Java SDK. Java, being one of the most utilized server-side programming languages, is highly leveraged by our customers. We want our customers to focus more on their business logic rather than the technicalities of integrating with our APIs. Below, we provide our server-side integration goals and best practices to optimize the performance of your Java applications when integrating with our Target Java SDK. What’s Target Java SDK? The Adobe Target Java SDK helps you execute a server-side integration on JVM based architectures using the Target Delivery API. It helps you retrieve and deliver personalized experiences in a highly performant manner. Furthermore, the Java SDK helps manage integrations with Adobe Experience Cloud solutions like the Experience Cloud Visitor ID and Adobe Analytics. There are certain goals that should always be kept in mind while integrating

Author: Vinay Sodha Learn how Adobe delivered a successful proof of concept and technical specification for Bank of America, allowing them to use AAM segments in Adobe Target for their mobile app. As an Adobe Target consultant working with a major American bank, I am fortunate to be on the front line of engaging projects. The bank is continually evolving and looking for new ways to take their personalization and DMP investments to the next level. This year, its pursuit has led teams there to an integration project between Adobe Target and Audience Manager (AAM) within the Bank’s mobile app. This Target/AAM integration is something the bank currently leverages outside of the mobile app on their responsive site, so there has been a general excitement on both sides to extend this functionality to their mobile app. Also, the use case was simple — we all wanted a way to leverage AAM segments to create personalized experiences in Target for both the bank’s responsive site and its m