Adobe Target

Hi everyone,I wanted to start a discussion around a challenge we’re running into with Adobe Target and Demandbase integration — particularly the timing conflict on the first page load, and how it impacts personalization.Our current setup:Adobe Target is implemented via Adobe Launch, loading synchronously (no flicker snippet used).Demandbase is also implemented via Launch using the OOTB extension.Both Target and Demandbase are triggered on the "Page Top" rule.We are also GDPR-compliant, and use TrustArc’s OOTB extension within Launch to manage cookie consent. So any personalization or tracking solution must respect the user’s consent state.The challenge:Because Target executes immediately on load, its call typically fires before Demandbase returns any firmographic data, making it impossible to personalize on a visitor’s first page hit. This severely limits our ability to deliver relevant content based on company-level attributes (industry, size, etc.).We’ve explored a few directions:Ser

Check out our on-demand Engineering Insights webinar with the Adobe Target Engineering team, which aired on Tuesday, May 27 2025.   The objective of this webinar was to provide you a "sneak preview" and a look under the hood to discover what our engineering team is working on. Stay tuned till the end to listen in on all the  questions asked by attendees.   Key discussion points: Adobe Target  + RTCDP "Flicker" Management The new Adobe Target UI - (difference between the old UI) CDN Experimentation Q&A (submit your questions via registration)     Link to the Q&A from webinar #2: http://bit.ly/4lQm9hH   While you're at it, don't miss our second AMA on experimentation and personalization with Target on Tuesday, June 3 2025.

Adobe Analytics has had its moment in the Rockstar spotlight…Now it’s Target’s turn to shine.   Because let’s face it — personalisation deserves its own stage. Together with @gokul_agiwal, I’m excited to launch Adobe Target Community Rockstar Tips — a new Captain-driven initiative where we  celebrate the best ideas, hacks, and learnings from the people who know Adobe Target best: you   - Got a tip that helped take your testing game to the next level? - A clever use of audiences, experiences or profile scripts? - Or maybe just a smart lesson learned the hard way?   Submit your tip: Here Deadline: August 31, 2025   We’re especially looking for tips that: Save time or reduce manual work Help teams work smarter with personalization Unlock new use cases or solve common problems Drive meaningful results and insights   Not sure what kind of tip to submit?Here’s one we love:    “Using profile scripts to simulate

By @surebee and @vinayso With optimization programs becoming essential for businesses, a question we often see in consulting from clients is how they can improve their existing program.  Improving your optimization program can be a daunting task, but it doesn’t have to be! The ideal state for an optimization program can look different based on your organization’s resources, testing objectives and KPIs - there is no one-size-fits-all approach. We’ll review different aspects of optimization programs and what we’ve seen helps to improve them. Assess current state The first step is to establish a ‘baseline’ where you will want to assess where you are currently in your program. Having a good understanding of your current state will reveal areas to improve to effectively scale your optimization program. Start by taking an inventory of your resources, testing workflows, and processes. Adobe technology stack Get a good understanding of the

Starting with March 2025, customers have received brand new user interfaces for Activity management and Recommendations interfaces.    For more information about the changes, check out the recording of one of the Adobe Target UI demo sessions from May 21, 2025.   The key points on this session: Recap of the Adobe Target UI updates Adobe Target UI demo for activities and recommendations Next steps and resources Q&A session     For latest information on Target releases, don’t forget to visit the Release notes page on Experience League.

On Feb 25th our Adobe Target engineers will provide you a "sneak preview" on the topics they are working on.    Webinar 1 will focus on : The new Adobe Target UI AI Assistant AI Assitant Content Accelerator CDN Experimentation for ultra low latency "Flicker" Management Register now! and come with nerdy questions answered live from our friendly & geeky Adobe Target engineers!    This webinar series is powered by Ultimate Success  - increase adoption and drive value !   While you're at it, make sure to also check out and bookmark our full event calendar here. Recordings will be made available within a week of each session, so sign up now for access!

Watch this session recording, browse the attached session materials, and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!     Session Details: [S816] Establish Your Experimentation as a Business Product Building 10 tests is easy, 100 is a challenge, but how about 1,000? Learn what it takes from The Home Depot leadership to scale effective test creation. Hear about their journey from selective A/B testing to the creation of an enterprise experimentation product that sources companywide group think and flexes testing muscle.  In this session:  Steps and tips to create and roll out a test production line  Use case examples to illustrate step-by-step handoffs, best practices, and ownership  Blueprint templates to take back and create your own experimentation production line   Watch the Session Recording    Recorded on: Thursday, Mar 23rd, 2023: 9:30 AM - 10:30 AM PDT Q&A: Plea

Introduction As WebSDK gains momentum, there tends to be questions from clients about leveraging previous features in the previous Target library at.js. One of those features was at.js Custom Events. This feature could come in handy as it allowed you to hook into a mbox to notify you when at.js is loading, starts, succeeds, and fails. A common use case was to use these custom events to kick off some sort of notification process to let a client know that their test was running correctly or there was an error that needed to be looked into further.Comparing the TwoThe good news is that the product team has developed an equivalent feature for WebSDK, these are called monitoring hooks. Naturally the first question that comes to mind is what are the equivalent monitoring hooks compared to the at.js custom events?Here is a table I created to map out the equivalent monitoring hook based on the previous custom event,Sample Implementation Let’s take a look at a sample implementation I’

Overview  With the Analytics for Target (A4T) panel you can analyze Adobe Target activities and experiences in Analysis Workspace. The integration between Analytics and Target provides powerful analysis and timesaving tools for your optimization program. This article will provide a step-by-step guide to make A4T panels and analyze the results. How to Build an A4T Table1. Create a new project: Click the Create Project button in the top-right corner of the screen. Select Blank Workspace Project and click Create. 2. Set up the panel: Navigate to the Panels section on the left-hand side. Select Analytics for Target and drag it into the center of the screen. 3. Configure the drop-down selections: Target Activity: Use the drop-down to type or select the name of the test activity you want to analyze. Control Experience: This will auto-populate based on the selected Target Activity. Verify it matches the control setup for your test. You sh

Introduction (Part 1)Ever wanted to make your website personalized for each visitor without slowing it down? That's exactly what we'll achieve by setting up Adobe Target Node SDK in Akamai EdgeWorker. We'll be using something called ODD (On-Device Decisioning) - think of it as having a smart assistant that makes quick decisions about what content to show each visitor, right at their doorstep. In this Part 1 guide, we'll walk through the set-up process, with more technical details coming in Part 2.How It Works: System Flow User Action: When someone types hostname/abc/home.html in their browser, they're asking to see a webpage. Think of this like walking into a store and asking for a specific product.Request Routing: This request first arrives at Akamai (a global network of servers). It's like having a branch of a local store that can handle your request instead of going to the main warehouse.Rule Matching: Akamai sees that this specific webpage (hostname/abc/home.html) has special

Log in to Target and go to: “Administration > Implementation”Under the section: “Debugger tools” click on “Generate New Authorization Token”Copy the bold text (Not the text in the “Authorization Token” field) it should read something like this:mboxTrace=window&authorization=6a7dad4a-8bcc-4466-a019-214d3a3bf098This is the extra code that you will need to add to the URL where you are checking to see if Target is running. Browse to the URL in question where you are testing.If the URL has no other URL parameters add the mboxTrace with a ? prefix if there are other parameters you will have to add it with a & prefix.Example1: https://www.domain.com/?mboxTrace=window&authorization=6a7dad4a-8bcc-4466-a019-214d3a3bf098Example2: https://www.domain.com/?param1=true&mboxTrace=window&authorization=6a7dad4a-8bcc-4466-a019-214d3a3bf098Open the browser console. (For Chrome right click anywhere and select “Inspect”)In the browser console switch to the “Network” tab.Filter/Se

Introduction In today's fast-paced digital landscape, releasing new features quickly and safely is crucial for staying competitive. Feature flags (also known as feature toggles) are a powerful tool that enables you to do just that. They allow you to turn features on or off without deploying new code, making them an essential tool for managing feature rollouts, A/B testing, and continuous integration. Adobe Target, a leading personalization and optimization tool, integrates feature flags to enhance your testing and targeting strategies. In this article, we’ll dive into what feature flags are, how to use them in Adobe Target, the benefits of doing so, and how to execute A/B tests with feature flags. We'll also explore real-world case studies and best practices What Are Feature Flags? Feature flags are a technique in software development that allows features to be conditionally enabled or disabled. They provide the ability to decouple feature releases from code deployment, allowing develo

Hello, my fellow Adobe Target practitioners!  My team at MiaProva is involved in helping clients adopt the WebSDK, integrate with CJA, and build on the awesomeness of 1st Party ID data in Target. With that in mind, we added a bunch of new features to our free extension.  You can see the video here:  https://www.youtube.com/watch?v=EGv4iWa5DMsand you are welcome to download it here:  https://chromewebstore.google.com/detail/miaprova/mgmachpoeeklnmmiamheacganlehicdb?hl=en-US New features:- full support for WebSDK on top of our At.js support- New network panel exposing mbox calls, trigger views, modular mboxes, and WebSDK requests (with search and filtering - super helpful for WebSDK validation!)- Response tokens!  We expose each update to response tokens - this is huge for those using profiles as part of offers! - Profile retrieval:  full support for ECID, which is going to be HUGE for RT-CDP and when companies move to WebSDK an

AUTO-PERSONALIZATION ACTIVITY SETUP RECOMMENDATIONS | ACTIVITY QUALIFICATIONAdobe Target's auto-personalization activity type, which is sort of the multi-variate version of machine learning, has a bunch of unique and useful features. AP, as with all Target activities, has the ability to target at the activity level. For example, if you want only visitors in California to qualify for the activity, you can set the audience qualification criteria with a geo-based audience.With auto-personalization, you also have the ability to set what we usually refer to as “offer level targeting”. In other words, certain offers can be set up with qualification audiences. For example, you might have a credit card offer, but you only want it available to visitors that do not currently have that credit card.One critical thing to keep in mind is that every visitor must have an available offer in every location to actually qualify for the whole activity. TIP/RECOMMENDATION: In Auto-Personalization,

Did you get a chance to attend Adobe Summit 2025 in-person or virtually this year? In case you missed it, several exciting new features were shared at our product sessions and labs. Check out some of the recordings below, now available for you to watch on-demand.    Session Title Session Description On-Demand Link Get Inspired and Scale Faster with Generative Experiments Learn how Adobe is bringing advanced AI-powered technologies into your experimentation workflows for intelligently identifying opportunities to increase the impact of digital experiences that you build every day. With content and data working together, Adobe's AI can provide guidance that uncovers potential best performing experiences and can generate additional insights on A/B tests you’ve already run. Join Paul Aleman from Adobe’s product management team and David Arbour, Adobe’s senior research scientist, as they highlight new capabilities across Adobe Experience Platform that can boost your pro

Recently, several questions have been raised on the forum about the QA URLs not working or not showing the expected experience. To address this, this article will describe a workaround for an alternative QA method to the QA URLs. If you're familiar with QA URLs, skip this first part and skip to the alternative method. What are QA URLs? QA URLs are special links that help you test things before they go live. They let you see how the changes you've applied work without changing anything important, so you can ensure everything is ready before pushing your activity live. You can find the links on the Activity's Overview page:     With QA URLs, you can share what you're working on with your team using links that never change. The link stays the same even if you make changes, so it's easy to test. You can also decide whether to test for specific people or everyone. This helps make sure everything looks right before you publish your activity. One of the best things about QA UR

  Catch us at Adobe Summit 2025 this year where we are bringing the AMAs (Ask-Me-Anything) out of the Community and on to the stage!   We will be hosting an AMA Live on Implementing Adobe Target for Performance, which is a follow up to the Adobe Target lab [CP20] under the same title. This is a great opportunity to continue the conversation with the experts after the lab!   Topic: Implement Adobe Target for Performance When: Tuesday, March 18th, 5:15 - 5:35 PM PST Where: Community Pavilion Theater With: Daniel Vivas (@danvivas), Product Manager & Iulian Velea (@iulianve), Sr. Engineering Manager   Add to Your Summit Scheduler Now!   Whether you're attending the Summit lab in person or not, this is your chance to engage directly with our experts and get your most pressing questions answered related to the above topic.   Have questions in advance? Drop them in this thread! Our experts will be monitoring this space

By @vinayso & @surebee In consulting, we frequently face challenges as technology develops and becomes more complex. As technology matures, sometimes there is a greater need to debug and troubleshoot issues that derail expected functionality. It’s one of the most common challenges that we see within consulting, and it’s commonly shared by clients as well. Whether it’s to meet a certain release timeline or to reinstate functionality, a quick resolution is always ideal. Our hope is that this guide can be approached from a broad perspective to help with any troubleshooting independent of the implementation being used: legacy at.js library or the latest Adobe Experience Platform (AEP) Web SDK.Having the Right ToolsLike any craft, it is important to have the right tools to help you. Two essential tools for debugging and troubleshooting are the Adobe Experience Cloud Debugger Extension (available on Chrome and Edge) and the browser developer tools that come with all b

Dear Fellow Adobe Target Professional, I hope this email finds you well. I am seeking your assistance regarding the qualification of Adobe Target Business Practitioner Professional Certificate and its relevance to the Computer Systems Analyst category under the TN visa qualifications.I recently received a job offer for a role of Adobe Target Tech Consultant from a U.S. company and applied for a TN visa. However, my application was denied as the officer did not recognize the role of an Adobe Target Technical Consultant as falling under the Computer Systems Analyst category. The hiring company is willing to apply for the TN visa on my behalf through USCIS, but I need Adobe’s guidance to support my case.To provide context:1) I hold the Adobe Target Business Practitioner Professional Certificate.2) I have over five years of experience working with Adobe Target and Adobe Analytics, specializing in system implementation, optimization, and analysis.I would like to know:If the role of an

I am new to using Target Premium (at.js). What I'm trying to find out is if it's possible to edit something when on a test page (Cookie, Storage) that would change the variation of the test I'm seeing.For example:If I land in a test and see Variation C, where is this set? Can I edit something that would allow me to see variation B?Thanks

Hello Everyone, You have been inspiring and insightful for many conversation so far, Would like you to join here for one of the interesting scenario with #TargetI will give you the project background, We are building a headless CMS and it should be personalized experience, So we are using AEM to build experiences and using target to personalize and finally the SPA (Main application) is consuming these experiences using delivery API.One of the requirements is that i have alerts messages which are created from AEM, personalize in target and send to SPA. Here i have each offer as one alert, Now it becomes interesting with below scenario. I created a alert message in XF, exported to target as offer  - Offer1I create an activity with an Mbox GlobalAlerts , Mapped to Audience A1, and used Offer1 to display. The SPA makes a call to delivery API, with Mbox GlobalAlerts, Audience parameter A1 and it gets Offer1Now, I want to create one more alert to be sent to the

by @chrismdavis  & @surebee IntroductionThis post is meant to be a companion to a previous post on the impact of third-party cookie deprecation on at.js implementations. With Web SDK (alloy.js) being the future of Adobe Experience Cloud implementations, having a similar guide felt to be beneficial to the Target community. One big advantage of the Web SDK is that it does not rely on third-party cookies, which are planned to be deprecated by Google.*... *(at least they were when we started writing this post)Cookies Set by Web SDKThe key difference between Web SDK and legacy implementations of Experience Cloud solutions can be boiled down to one word: unification. Legacy implementations all rely on individual JavaScript libraries for each solution (e.g., at.js for Target, AppMeasurement.js for Analytics, Visitor.js for ECID Service, DIL.js for Audience Manager). Each library also has its own specific cookies associated with it. In a Web SDK implementation

Greetings Adobe Target Community! Please join me in congratulating your Adobe Target practitioner peer, Vaibhav Mathur (aka @vaibhav_mathur) for being recognized as the Adobe Target Community Contributor of the Month for August 2024! @vaibhav_mathur, thank you for driving productive discussions with your Community peers ~ your contributions have been tremendously helpful!          Click here  to check out who our Top Contributor was in July 2024, and be sure to stay tuned to find out whose contributions stand out in the month of September 2024!   Cheers, Amelia

Hello everyone and welcome to the inaugural post of the Adobe Target - Tuesday Tech Bytes series. This series is designed to assist both newcomers and seasoned professionals in leveraging this powerful tool to build engaging experiences. With weekly posts featuring tips and tricks, best practices, case studies, and use cases, we aim to make your journey with Adobe Target a successful and enriching one.    Thanks @jagpreet_singh_ for this fantastic initiative. @gokul_agiwal @meghan_powers    Meet the authors:     Gokul Agiwal Linkedin    Gokul is working with TCS UK and part of TCS Interactive where he is responsible for building future proof digital experience solutions for our clients empowered by the industry leading Adobe Experience Platform and Experience Cloud suite of products and enabled them through ever evolving TCS owned solution accelerators.    Meghan Powers Linkedin   Meghan is an Adobe

Adobe Target Capabilities#3 of 7 – Auto-Allocate Adobe Target offers many different testing & personalization options.  I’ve outlined them here, and separated them into several categories – Non-personalized vs. personalized and Non-AI/ML vs. AI/ML.  Note that the categories can overlap.  The dotted lines represent the corresponding Personalized/AI version of the non-personalized/non-AI category.  So Automated Personalization is to Multivariate what Auto-Target is to A/B testing.     This post will cover Auto-Allocate!  Auto Allocate Testing falls into the non-personalized, but AI/Machine-learning suite of capabilities in the Adobe Target Premium capabilities package, although this option is also available in Target Standard.  In future posts, I’ll cover the other categories!  Stay tuned!     What is Auto-Allocate?What is it? A testing optimization algorithm based on advanced statistics Identifies and allocates