Adobe Real-Time Customer Data Platform

Real-Time CDP Collaboration Release Real-Time CDP Collaboration now supports CSV file upload as a new method for sourcing audiences, as well as new mobile match keys (IDFA and GAID) for enhanced audience matching and measurement.New featuresCSV upload for Audience Sourcing: Upload CSV files to source audiences into Collaboration directly from the UI. Ideal for onboarding first-party data for short-term collaboration projects.  Mobile Match Key Support: Collaboration now supports mobile match keys, including IDFA and GAID, for audience matching and measurement. These match keys are selected during account setup and can then be used when configuring connection settings for new connections and in downstream collaboration workflows.Please find the detailed information around the new functionalities here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

Since its launch in early 2025, Real-Time CDP Collaboration, Adobe’s easy-to use, interoperable, and privacy-centric solution has been enabling publishers to connect with thousands of advertisers at scale and power audience discovery, activation, and outcome-based campaign measurement. Capture incremental revenue and maximize advertiser value with Adobe. With signal loss and the focus on data privacy, reaching relevant audiences has become increasingly challenging for advertisers. This presents a unique opportunity for publishers to partner with advertisers and provide rich audience insights, new activation pathways, and measurement insights through privacy-centric data collaboration. But data collaboration solutions today can be hard to scale across advertisers, operationally inefficient, and difficult to use. There is a critical need to re-think data collaboration to unlock efficient commercialization and deliver advertiser value. Why Adobe Real-Time CDP Collaboration? Access to Top

In 2021, we introduced Segment Match to enable the sharing of audiences between and within Adobe Real-Time CDP customers. In early 2025, we took a significant step forward with the launch of Adobe Real-Time CDP Collaboration a simplified, interoperable and privacy-centric audience collaboration application that empowers any two entities, from brands to publishers to media networks, to work together discover, reach and measure their audiences. Real-Time CDP Collaboration, embedded within Real-Time CDP, will be Adobe’s long-term approach to provide customers with data collaboration capabilities.      What you stand to gain by adopting Real-Time CDP Collaboration for your collaboration needs: Improved and Simplified Collaboration Experience: Leverage Real-Time CDP Collaboration's easy to use workflows to discover partners, identify audience insights, activate and measure. Action on New Use Cases: Benefit from actioning

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  August 2025 Real-Time CDP Collaboration is now available to customers in Canada. It is automatically available to Real-Time CDP Prime and Ultimate customers in these regions. Collaboration now supports the following match keys: Hashed email Hashed phone number CRM ID Loyalty ID Hashed IPv4 AdFixus ID Multiple match keys are now available across Collaboration, giving you the ability to expand your audience size and improve match rates. Multiple match keys can be used when sourcing audiences, establishing connections, and activating audiences. The Adobe Experience Platform destination now supports activating audiences with multiple match keys. Additionally, you can now used a linked key when configuring your destination’s mapping to specify which match key is sent during activation.  Collaborators can now edit multiple audiences at once. You can no

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural langu

10 Real-Time CDP Collaboration example use cases and campaigns tied to business objectives! Take your Real-Time CDP practice to the next level with Real-Time CDP Collaboration to boost the power of partnerships through shared audience insights. When brands collaborate through data, magic happens. Outlined below are typical use cases showcasing how companies can transform shared insights into high-impact campaigns - whether it’s co-targeting loyalty members, creating joint experiences, or uncovering unexpected audience overlaps.   1. Example Initiative: Effectively prospect and acquire new customers Use Case: Intelligent Prospecting Business Objective: Growth Example Campaign: A financial services marketer discovers that an audience segment of Certificate of Deposits prospects (visited CD interest page 3x in the last 7 days) has a high overlap/index score with a CTV audience of reality show viewers. The financial services media team targets an ad to the reality TV audience with

Primer on Real-Time CDP Collaboration Launched in February 2025 in the US, Australia & New Zealand in May 2025 with additional availability coming soon, Adobe Real-Time CDP Collaboration is a purpose-built data collaboration application that empowers brands and publishers to discover, activate and measure high value audiences to drive tangible results. Using patent pending sketch technology, audience data is read from its source, regardless of location, to surface real-time audience insights without having to build custom and resource heavy clean room environments. What’s new Collaboration initially launched with an initial set of CTV publishers, now we’re expanding into cross-channel data collaboration at scale. As of this launch, brands can now work with their strategic brand partners to engage in co-marketing or cross- advertising use cases. Brands can independently or jointly deliver compelling experiences across channels, from paid to owned, and throughout the customer lifecyc

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  July 2025 Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This allows for more flexible collaboration opportunities and enables brands to leverage each other’s data and insights.  Collaborators can now connect to each other using private connection invites. Share your account’s unique connect code with a collaborator who can then use it to connect with you directly. This is a core feature of brand-to-brand collaboration, allowing collaborators to establish connections beyond advertisers exploring the Discover publishers directory. Self-serve destinations are now available to both advertisers and publishers. Audience activation is now available for both collaborators in a connection, regardless of their account

Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers can now create and enrich profiles and audiences from enterprise data, without moving that data into Adobe Experience Platform.   Key Benefits for Customers Legal and Regulatory Alignment:Federated Audience Composition now ensures that all data handling within the platform aligns with HIPAA standards, dramatically reducing legal and compliance risks for healthcare organizations. Customers can confidently manage sensitive health data for marketing and personalization.   Secure Data Federation:Healthcare providers can safely access data for marketing use cases from their enterprise data warehouse without compromising privacy or security. Federated Audience Composition does not store

We are thrilled to announce that Real-Time CDP Collaboration, a purpose-built offering tailor-made for brands and publishers to discover, activate and measure audiences, is now available in the U.S. Customers of Real-Time CDP Prime and Ultimate will have automatic access to Real-Time CDP Collaboration, with a base entitlement, and Real-Time CDP Collaboration is also now available in the U.S. for stand-alone purchase. In the face of privacy regulations, the desire to deepen consumer trust, and the continued urgency to find new and innovate ways to power ad revenue and engage customers, Adobe is meeting a critical market need by introducing this innovative, privacy-centric, data collaboration product. Now, publishers and brands can work together, and across technology partners of their choosing to maximize ad revenue and power paid media efforts at the speed and scale that only Adobe can provide. With Real-Time CDP Collaboration customers can:  Discover: Brands and publish

 Hi everyone, remember that huge release that went out for Federated Audience Composition in July?!!  Well, we have some enhancements to let you know about!Federated Audience Composition continuously delivers new features, enhancements to existing features, and bug fixes including:CompatibilityWith this new release, Federated Audience Composition is now compatible with the systems listed below.Databricks supportYou can now establish connections to Databricks databases through Federated Audience Composition. Learn moreSupport for secure access to Snowflake through AWS PrivateLinkSecure access to your external Snowflake data warehouse through private link is now supported. Note that your Snowflake account must be hosted on Amazon Web Services (AWS) and located in the same region as your Federated Audience Composition environment. Please contact your Adobe representative for assistance in setting up secure access to your Snowflake account. Learn moreAmazon Redshift Ser

Adobe Real-Time CDP Monthly Global Releases September 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Destination Workflow Enhancements - Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.New or updated functionality includes:Destination Activations - Mapping Field Drag & Drop  -  You can now change the order of the columns in your CSV exports by dragging and dropping the mapping fields in the mapping step. The o

Adobe Real-Time CDP Monthly Global Releases June 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Data Distiller Customizable Insights – Available to all customers with Data Distiller.Data Distiller customers can now directly visualize the output of SQL and persist as a chart. As a Data Distiller customer, you can now author any dashboard directly via SQL. Data Distiller enables the creation of reporting data models with customizable insights such as: Visualization Library, Dashboarding, Global Filters, BI Connectivity and many more.Read the extensive blog written by the Product Manager here for details on this product release.  Mastering Consent Analysis in Adobe Real-Time CDP: A Guide to Building Your Customized Insights using Data Distiller. AI Assistant in Adobe Experience Pla

Adobe Real-Time CDP Monthly Global Releases May 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Audience Portal UpdatesAudience Portal: Audience Lifecycle Management – Available for all Real-Time CDP tiers including B2B, B2C and B2P customers in Prime and Ultimate editions.As a marketer, I want the ability to exclude certain audiences from evaluation and re-publish them so I can activate to destinations later. Now manage audiences with greater flexibility.  Including moving audiences between draft, published and inactive states. Reduce number of audiences that are being evaluated at a given time. Audiences that are not active remain in the inventory for later use. Audience Portal: Required permissions to import an audience  -  Available for all Real-Time CDP tiers inclu

Adobe Real-Time CDP Monthly Global Releases April 2024Here is a summary of the Adobe Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release).Real-Time CDP B2B insights – Available for Real-Time CDP B2B and B2P  Prime and Ultimate editioncustomers only.Explore pre-configured Real-Time CDP B2B data insights on accounts and opportunities to help you understand your data and inform your business decisions. You can also build your own insights using the Real-Time CDP B2B Insights Data Model to visualize and explore your data and save your custom visualizations in your dashboard. For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the .dashboards overview. Edge Network bot detection - Available for all Real-Time CDP tiers including B2

Adobe Real-Time CDP Monthly Global Releases March 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Look-Alike Audiences – Available for Real-Time CDP B2C and B2P  Prime and Ultimate edition customers only Leverage intelligent insights to discover and activate high-value profiles that share similarities with a selected seed audience.Improve marketing performance with intelligent targeting and expanded reach in a marketer-friendly UI. AUDIENCE EXPANSION Create expanded audiences of look-alike profiles based on existing seed audiences in Real-Time CDP AI/ML INSIGHTS FOR AUTOMATED DISCOVERY Use AI/ML insights into key characteristics of existing audiences to discover similar profiles and enhance personalization DELIVERED WITH TRUSTApply data usage and consent

Adobe Real-Time CDP Monthly Global Releases February 2024Here is a summary of the Real-Time CDP product releases.  Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). -B2B Account-based engagement – Available for all Real-Time CDP B2B and B2P customers.in Prime and Ultimate.Creating and activating account audiences is a core part of B2B marketing and “account-based marketing” (“ABM”).Here are some example use-cases:Fill buying-group gaps – use advertising on LinkedIn to target critical decision-makers at companies with open opportunities but where those decision-makers are not contacts by building a segment of accounts with open opportunities but were there are no contacts with the title CMO or COO. Upsell / cross-sell – cross-sell by advertising the benefits of using 2 products together to companies who bought one of the products be

We are very excited to announce the general availability of B2B account-based engagement for all Adobe Real-Time CDP customers with the B2B and B2P editions. This functionality enables customers to: Create audiences that output lists of accounts (think “companies”) rather than lists of people.Activate those audiences to account destinations to drive engagement.  Availability:B2B account-based engagement is available to all Adobe Real-Time CDP customers with the B2B or B2P editions. Functionality details:Creating and activating account audiences is a core part of B2B marketing and “account-based marketing” (“ABM”). Example use-cases:Fill buying-group gaps – use advertising on LinkedIn to target critical decision-makers at companies with open opportunities but where those decision-makers are not contacts by building a segment of accounts with open opportunities but were there are no contacts with the title CMO or COO. Upsell / cross-sell – cross-se