Adobe Marketo Engage Knowledge Base

Article Text Included in this article: OverviewMissing or Extra HeadersIssues with QuotesInvalid CharactersInvalid Country or State Names   Overview   The Named Accounts feature is a way to target your RTP Campaigns to specific Accounts in a Segment. It's a powerful tool for targeting specific organizations, but you may encounter errors when uploading the list of Accounts you wish to target. This doc will go over over the most common problems experienced when trying to upload a CSV file to a Named Accounts list. To learn how to upload a Named Accounts list, follow this article.     Missing or Extra Headers   The first line of your CSV file should be, in order: Name, Domain, Country, State. Make sure there are no extra columns or white spaces at the end of the line. See the screenshot below for an example of how to format your headers     Issues with Quotes   Occasionally Excel will use curly quotes, which look like these: “ ”.

Included in this article OverviewUse Sync User LoginCheck Field Level Security Overview If you've ever had trouble getting a field or field value to sync between Salesforce and Marketo, the most common problem is that the Salesforce sync user doesn't have permissions to access that field.   Since different users have different permissions to access fields based on their roles, not every field or record is visible to every user. However, there can be cases when a user needs access to fields which are not accessible. For example, if a program needs to be tested but the field is not accessible, or the user may have been simply missed from the permissions. In such cases, you can check whether the sync user can see that field.     Use Sync User Login To find if your sync user has permissions to access the field, check the Salesforce integration ID. Navigate to Admin > Salesforce and check the Credentials. This will give you the login ID. Your Salesforce Admin

Article Text If you're finding that boxes in your Facebook Lead Ads setup are not staying checked, the issue may be related to your sandbox. This fix applies only if you have ever previously set up the same pages in your sandbox.   In this situation, you began by going to Admin > Integration > LaunchPoint and adding Facebook Lead Ads. During initial setup, you checked the boxes for the Facebook pages you want to connect to Marketo. It appeared to be set up correctly.     However, you later discovered that one or more of them actually fail to work. The next time you looked at it, some of the boxes were mysteriously un-checked.     The issue here is that the page/s you selected were previously used in a sandbox (for instance, to test them out before setting them up in production). Once you decided to move them to production, your natural assumption was that you needed to delete the sandbox integration and re-create it in production.   How

Article Text Image: Step Flow for Predictive Content for Web and Email What are Content URL Patterns? This post explains the first part of the flow image above: the discovery and tracking of content for the Predictive Content app. During the setup phase, the marketer defines their content URL patterns (See Create Content Patterns for more information), in order for Marketo to discover HTML content (e.g., blog posts, press release, news articles) across a domain. Setting URL patterns allows Marketo to auto-discover content when a web visitor clicks on the HTML web page within the content pattern. This content is then added to the All Content page in Predictive Content. Setting up URL Patterns Go to User Profile > Content Settings > URL Patterns. (For more information, see the Getting Started doc: Getting Started with Predictive Content) Image: URL Patterns Page   Rules for Content URL Patterns Use of a wildcard (*) is permitted throughout the expression. e.g., d

When trying to sync updates to your salesforce.com instance from Marketo you see one of the following errors in the activity log : Failed: INSUFFICIENT_ACCESS_ON_CROSS_REFERENCE_ENTITYINSUFFICIENT_ACCESS_OR_READONLYINVALID_CROSS_REFERENCE_KEYThis is an error sent to Marketo from Salesforce. There are a number of reasons why this error could occur.INSUFFICIENT_ACCESS_ON_CROSS_REFERENCE_ENTITY means that the user who is trying to make the update does not have access to a related element that is required for the record to be updated and saved in SFDC. There are a number of specific examples of what might be the cause but these will vary from organisation to organization depending on the configuration of your salesforce.com. If you were to connect to sfdc as the Marketo user and try manually updating the same record that Marketo is trying to update then you will get the same error in the salesforce.com UI.Here are a list of some elements that you should check in SFDC if you see thi

Issue:   You or your sales reps are getting an error when editing your leads or contact records in Salesforce saying "The record you were editing was modified by Account Marketo during your edit session".   This error will usually occur in Salesforce when you are in the Edit page in while at the same time the Marketo sync is updating that same record by our periodic API sync. While this error occurs very rarely, and usually by performing mass updates from Marketo (usually by batch campaigns).   Resolution:   Here are some steps you can take from a Marketo perspective to resolve or significantly reduce the chances of this error occurring:        1. Change the process that you use to update records in Salesforce - You can successfully reduce this error by using Inline editing (by double clicking on the individual field on the record) as opposed to doing a mass update of multiple fields on 1 record (by using the Edit button).  

Included in this article   How many total named accounts can I have within Marketo TAM?How many account lists can be created?How many Named Accounts can be added to the Account List?Is Marketo TAM Workspace specific?Which lead attributes are used for Lead-to-Account Matching?How are strong lead matches to Named Accounts determined?How are weak lead matches to Named Accounts determined?How can you make Marketo TAM automatically associate leads to Named Accounts?Do I see all the CRM accounts in the Discover CRM grid?Does the number of CRM accounts match the number of CRM accounts shown in Discover CRM grid?What does the Discover Marketo Companies grid show?What happens if I delete Named Accounts?Can I merge duplicate companies or CRM accounts manually in Marketo?How is the week-over-week engagement over time chart determined and how frequently it is calculated?How is the week-over-week pipeline chart determined and how frequently it is calculated?How is the week-over-week revenu

IssueCustomers on Shared or Trusted IPs are able to set up additional branding within the Marketo sending infrastructure.  You are able to set up a branded 'envelope_from' so the From Domain used by the Marketo sending servers is associated with your brand instead of with Marketo. This enables you to further isolate your sending reputation to your own brand and email activity.  This can improve delivery rates to email networks looking for this level of alignment (generally smaller B2B domains but this can also help with AOL and Gmail).  Branded 'envelope_from' is also key for authentication using DMARC, as it will allow you to align the domains in your email headers.     SolutionIssue Resolution Marketo's default envelope_from (also known as return-path) domains include: San Jose datacenter - @em-2-sj-77.mktomail.com London datacenter -  @eu-lon-188.mktomail.com Ashburn datacenter - @potomac1050.mktomail.com Sydney datacenter -  @snsmtp.mktoma

IssueThere is a significant delay of several hours or days between when an update is made to a contact record in Dynamics and when the change shows on that record in Marketo. SolutionTo determine what may be causing this, follow these steps: Check under Admin > Microsoft Dynamics to make sure your sync is turned on.Take a look at the Admin > Sync Status tab as described here: https://docs.marketo.com/display/public/DOCS/Sync+Status. If there is a backlog of updates or inserts showing here, this is likely what is causing the delay.Check the Sync Errors tab to see if there are any errors indicating issues with your sync.Find an example record that has a sync delay, and locate the GUID of the record in Dynamics. Check the Marketo Log to see if the update to that record was written to it. The logs can be found under Settings > Extensions or under Workplace (this can potentially be customized). Once the logs have been located, you'll want to click on each one individually, and i

IssueIssue DescriptionOne (or several) of the emails in your Engagement Program stream with Recipient Time Zone enabled failed to send but there was no failure or error message.You edited the email(s) within 25 hours of the next scheduled cast.  SolutionIssue ResolutionOur Engagement Program documentations states that "We require you to schedule the first cast at least 25 hours in the future because there may be people who qualify for the cast in every time zone across the globe." (https://docs.marketo.com/display/public/DOCS/Schedule+Engagement+Programs+with+Recipient+Time+Zone)This also applies to making edits to emails. If you edit an email in an Engagement Program stream with Recipient Time Zone enabled within 25 hours of the next scheduled cast. The pre-processing is disrupted and the email will fail to send.To avoid the issue please either 1) disable Recipient Time Zone2) refrain from making edits to the Engagement Program streams or assets 25 hours before th

IssueHow to test Facebook lead generation form functionality without viewing the advertisement on Facebook SolutionUse the lead ads testing tool by clicking on the link - https://developers.facebook.com/tools/lead-ads-testing  to create a test lead. You should use this tool with a valid Facebook Ad Account. Login to Facebook with the same account you used to set up the integration with Marketo. Select the Page and Form you want to create a test lead from. Ensure the Marketo app (APP ID 1480829408843427) is diplayed on "WEBHOOK SUBSCRIPTION FOR THE SELECTED PAGE" section.Click on the "Create Lead" button.In the "WEBHOOK SUBSCRIPTION FOR THE SELECTED PAGE" Click on "Track Status" button which updates real time until you get a response from Marketo. If you do not have the "WEBHOOK SUBSCRIPTION FOR THE SELECTED PAGE" in Facebook, complete the following: Go into the Facebook Lead Ad Launchpoint service in Marketo and unselect all the pages. Finish the setup and save. Do not delete

IssueThere are several special characters that are rejected by the Marketo system on the backend and which can cause errors or strange behavior when attempting to use them in asset or field names. These characters are: [ ' " < > { } ; ]     SolutionThese characters should not be used because they are often used in code and scripting languages. Generally, Marketo will give an error if this is attempted. However, in the event that the name is accepted there is a good chance that you will see some strange behavior when attempting to use the asset or field. There is a large range of different behaviors that can result and they are all very unpredictable, so the best choice of action is to not use these characters with asset or field names at all.    

Issue The Smart List in a Campaign gives 'Invalid URL' error for a valid URL (non-Marketo landing page URL).   Solution To make sure non-Marketo landing page URL will show up in Smart List's filters, the following steps have to be done. Make sure the Marketo Munchkin Tracking code is implemented and placed within the non-Marketo webpages. The non-Marketo URLs would show in the filter if a known lead/person has visited the web page and tracked into the activity log. Therefore, make a lead/person and visit the webpage to allow Marketo to track and log that URL visit.    

*Updated in September 2024     Leads can be auto unsubscribed due to default Feedback Loop setup with the ISPs listed on this page. You can use the following filters to find leads that have clicked the SPAM button in your emails:      Filter 1: Data Value Changed Attribute: Unsubscribe New Value: True Reason: Contains, complaint   (Optional to Specify what Email Domain)   Filter 2: Email Address Email Address: Contains, @domain.

  Welcome to Marketo Support This guide provides individual links that covers the following topics: Marketo Support Policies Service Level Agreement How to Contact Marketo Support How to Submit a Case Tips on Effective Case Submission Managing Authorized Support Contacts (Support Admins) Managing Your Cases How to Escalate    

Marketo Support's Mission is: To provide fast and friendly world-class support through creative, flexible solutions to empower Marketo Automation Software success.   Areas of Responsibility: Technical Support Engineers (TSEs) are your initial point of contact for any technical questions or concerns. TSEs are responsible for troubleshooting issues within your Marketo instance and common include:   My MarketoMarketing ActivitiesDesign StudioLead DatabaseAnalyticsRevenue Explorer (RCA/RCE)CalendarDeliverability ToolsSearch Engine Optimization (SEO)Web Personalization (RTP)AdminCommunity   Our TSEs are not web developers and as a result they are unable to troubleshoot most types of custom coding (ie. HTML, JavaScript, XML, etc.). Our support team is able to help with the following types of non-custom code:    Simple Munchkin CodeAsynchronous Munchkin CodeAsynchronous jQuery Munchkin CodeSOAP APIREST API   Our TSEs are here to assist you and o

IssueIssue DescriptionWhen trying to reference a Custom Object in a Smart List with a Filter, there are no filters for the Custom Object. Yet, when checking within a Smart Campaign, there are Triggers for the Custom Object.         SolutionIssue ResolutionFilters are not included in the original design of the Marketo Custom Object setups that act as an intermediary/bridge between two other objects. Check the object setup within Marketo Admin > Marketo Custom Objects - how many linked objects are there? If there are two linked objects, that means the selected Custom Object is an intermediary/bridge between the two linked objects. For these, there will not be any Filters, however there will be Triggers for these objects.     Who This Solution Applies To Clients with Marketo Custom Objects

IssueBy design, there are several fields that are ignored by the sync during the integration with SFDC. These fields cannot be mapped to a Marketo field.    SolutionIf you want one of these fields synced to Marketo, you will want to create a custom SFDC field to map to Marketo, then put a process in place for SFDC to populate the standard field data into the custom field.   System fields ignored for all objects: 'CreatedById''LastActivityDate''LastModifiedDate''LastModifiedById''MasterRecordId''SystemModstamp'   Account: 'Fax''Ownership''Rating''ShippingCity''ShippingCountry''ShippingPostalCode''ShippingState','ShippingStreet''TickerSymbol'   Contact: 'Name''AssistantName''AssistantPhone''HomePhone''LastCURequestDate''LastCUUpdateDate''MailingCity''MailingCountry''MailingPostalCode''MailingState''MailingStreet''OtherCity''OtherCountry''OtherPhone''OtherPostalCode''OtherState''OtherStreet''ReportsTo'   User: 'Name''Department''Alias''CallCente

IssueHow to work effectively with Marketo Support to quickly resolve your issues. SolutionBest Practices:   Be specific about the issue you are experiencing. Describe the expected behavior or appearance of the asset we are troubleshooting - what you believe should be happeningDescribe the actual behavior or error in the asset we are troubleshooting. Provide links to the assets we need to troubleshoot. Click on the specific asset in the navigation tree and then copy the URL displayed in the address bar of your browser into your case.  This will take us directly to the asset.If we are troubleshooting a specific asset inside a program, such as a Smart Campaign or an email, provide the link to the asset itself rather than to the program containing the asset. Provide examples of the issue: Provide links to specific leads that are examples of the issue you are having. Even if the issue affects multiple leads, we still need to start by looking at specifics.Pro

IssueOccasionally, you will find it useful to provide someone a direct link to an RCE report. If you merely 'Open' the report, it will open in the same tab, and the address bar URL will not change. There is a different way to obtain the direct URL to the RCE report.     SolutionWhen opening an RCE report, if you 'Open in a new window', this will pop-out the report in a new window with the direct URL to the RCE report.     Once the report opens in the new window, you may Copy and Paste the URL.    

Issue A Smart Campaign with a Data Value Change trigger for a specific field does not pull in newly created leads, even though the leads have the specified value in the field.       Solution Marketo does not log Data Value Change activities for fields that are populated in the creation of a lead. If the value changes after the lead is created, we log the Data Value Change which would then trigger the appropriate campaign. If you want to include newly created leads along with existing leads in your campaign: Add a "Lead is Created/Person is Created" trigger to the campaign along with the Data Value Change trigger Add a filter for the specific field and the desired value. This will allow the campaign to fire for both new and existing leads.  

IssueYou receive an error "Salesforce Sync Error: Daily API Limit Reached" or "TotalRequests Limit Exceeded" SolutionThe API limit for Salesforce is determined by your Salesforce agreement.  The Marketo sync bundles updates to minimize API calls, but depending on the amount of data you need to sync and your Salesforce API limit, you may encounter this error.  To minimize the number of API calls made to Salesforce by your Marketo instance, try the following: Avoid "Sync to SFDC" flow steps.  These require one API call per lead.Use the Marketo Program to SFDC Campaign sync to add people to SFDC CampaignsUse Salesforce assignment rules to route leads and contacts rather than using Marketo to update lead ownership   To see your Salesforce API limit (per 24 hour period) and your current usage (for past 24 hours) in SFDC, Navigate to: Setup > Administration Setup > Company Profile > Company Information Look for the field called "API Requests, Last 24 Hours"

IssueUnsubscribes are no longer or only sometimes attributing to email assets after switching to a custom unsubscribe page, form, one click unsubscribe or not using the Marketo system default Unsubscribe field.  SolutionThere are a series of steps that must take place for Marketo to attribute unsubscribes to the email asset for reporting purposes.  The record must click a link in the email asset which contains the following querystring parameter on the link. This link may be to a Marketo landing page or a non Marketo landing page, either will work fine. Required parameter: ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##The record must submit a Marketo form.The system default Unsubscribed field must change from false to true via this form submission. (this can be changed back to false after the submission if you do not use this field for unsubscribes) If these actions do not occur as above, we may not attribute the unsubscribe to the email asset. Why are some being tracked? Tho

IssueCustomers on Dedicated IPs are able to set up additional branding within the Marketo sending infrastructure.  You are able to set up a branded 'envelope_from' so the From Domain used by the Marketo sending servers is associated with your brand instead of with Marketo. This enables you to further isolate your sending reputation to your own brand and email activity.  This can improve delivery rates to email networks looking for this level of alignment (generally smaller B2B domains but this can also help with AOL and Gmail).  Branded 'envelope_from' is also key for authentication using DMARC, as it will allow you to align the domains in your email headers. SolutionMarketo's default return path/envelope_from domains include: San Jose datacenter - @em-2-sj-77.mktomail.com London datacenter -    @eu-lon-188.mktomail.com Ashburn datacenter - @potomac1050.mktomail.com Sydney datacenter -  @snsmtp.mktomail.com   Examples: Standard: Dedica

  Note: This document applies to the Marketo Secured Domains for Tracking Links product only.   Every link you include in your Marketo emails will have tracking code automatically appended when sent. For those in highly regulated industries, your company may require that you securely encrypt the Marketo tracking links. Remember that Marketo takes the URLs you place inside of emails and shortens them using the "Branded Tracking Link" domain (this is another CNAME you set up in Marketo under Admin--> Email). These tracking links are how Marketo enables you to track engagement with your emails.   Setting Up Secured Domains for Tracking Links instructions - Setting Up Secured Domains for Tracking Links   Do I need to secure my Tracking Links? If your company (likely IT) has implemented HSTS, you WILL need to secure your tracking links for your recipients' email->web page redirect to function correctly. Additional information on HSTS, including how to check if it