Smart Campaign Best Practice: One or Many
I need a sanity check here from the masses..
Scenario:
A nurture of let's just say 6 emails is to be sent out, What is the "best practice" in marketo to set up the following:
Is it better to:
1. Have multiple smart campaigns (1 per email) for engagement activities (opens, clicks, etc.) with 1 flow step. OR
2. Have 1 smart campaign (for all emails combined) with a flow step with multiple choices (for each email choice).
ex.)
1. Smart list: clicked email 1
Flow: Change Status in SFDC: Clicked
2. Smart List: Clicked Email 1,2,3,4,5,6
Flow: Change status in SFDC:
If Email 1 -- SFDC Campaign 1: Clicked
If Email 2 -- SFDC Campaign 2: Clicked
If Email 3 -- SFDC Campaign 3: Clicked
If Email 4 -- SFDC Campaign 4: Clicked
If Email 5 -- SFDC Campaign 5: Clicked
If Email 6 -- SFDC Campaign 6: Clicked
We want to minimize processing power in marketo so which one takes less power?