Forms 2.0 : embedded forms do not prefill ? | Community
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January 24, 2014
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Forms 2.0 : embedded forms do not prefill ?

  • January 24, 2014
  • 37 replies
  • 8276 views
I've just tried to implement new forms on my domain. Works great. Thus I could switch all my forms and stop doing the "iframe" workarounds.
One major issue I don't succeed in fixing : pre-fill does not seem to work / fields do not populate with my lead details.

Anyone can help with this ?

Thanks all. Love you.
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Best answer by Justin_Cooperm2

Here is the product team's official stance on this:

For pre-fill to work on embedded forms, it requires a publicly accessible API that retrieves lead information, which can include personally identifiable information such as email addresses, mailing addresses, names, and phone numbers.  For us to make enable pre-fill on embedded forms in a responsible manner, we need to make certain that the API is created in such a way that it’s acceptably protected from brute force attacks that could allow an attacker to retrieve information about all leads by guessing Marketo cookie values, as well as making certain that the API doesn’t expose leads to XSS (cross-site script) attacks that could be used by an attacker to steal a lead’s info when they visit the attacker’s site. These issues doesn't exist when the form is on a Marketo landing page because we process the content of the page on our servers and there is no API exposed publicly.

This is 100% on our roadmap and we know how much customers would like this...it just requires a very thorough review by our internal security team. I plan to work on this next year.

37 replies

Level 2
July 10, 2014
+1 really would love to have that form prefill back....
July 31, 2014
+1...our business has plans for multiple external websites over the next year, and progressive profiling is critical to the user experience.
July 31, 2014
The lack of pre-fill in the embedded forms is actively preventing many companies from migrating to Forms 2.0 functionality.

Can we please have an update on when this pre-fill functionality will be added? I am asked by clients on a weekly basis.
July 31, 2014
Marketo Staffers, any update on this?

Cheers,
Bec
August 5, 2014
+1 Would love to have this implemented
Level 1
August 11, 2014
+1  Need it yesterday!
Level 1
August 13, 2014
+1 We would love to have this!
Dan_Stevens_
Level 10
August 14, 2014
We're moving from iframe landing pages to using embedded forms when we migrate our site to Sitecore in September.  It would be great if Marketo can chime in here with an update on proper progressive profiling (if the issue still exists that Jan raised earlier up in this thread) and pre-population of known user data.
September 15, 2014
+1 here as well! There's no reason not to allow this; it's more of a situation of not preventing it rather than enabling it; the munchkin code is present, and it's allowing PP, so this should be simple. Need it!
Elliott_Lowe1
Level 7
September 18, 2014
We need this as well.  I think MArketo needs it too as they appear to still be using form 1.0 for requesting premium content on their website.