Forms 2.0 : embedded forms do not prefill ? | Community
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January 24, 2014
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Forms 2.0 : embedded forms do not prefill ?

  • January 24, 2014
  • 37 replies
  • 8276 views
I've just tried to implement new forms on my domain. Works great. Thus I could switch all my forms and stop doing the "iframe" workarounds.
One major issue I don't succeed in fixing : pre-fill does not seem to work / fields do not populate with my lead details.

Anyone can help with this ?

Thanks all. Love you.
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Best answer by Justin_Cooperm2

Here is the product team's official stance on this:

For pre-fill to work on embedded forms, it requires a publicly accessible API that retrieves lead information, which can include personally identifiable information such as email addresses, mailing addresses, names, and phone numbers.  For us to make enable pre-fill on embedded forms in a responsible manner, we need to make certain that the API is created in such a way that it’s acceptably protected from brute force attacks that could allow an attacker to retrieve information about all leads by guessing Marketo cookie values, as well as making certain that the API doesn’t expose leads to XSS (cross-site script) attacks that could be used by an attacker to steal a lead’s info when they visit the attacker’s site. These issues doesn't exist when the form is on a Marketo landing page because we process the content of the page on our servers and there is no API exposed publicly.

This is 100% on our roadmap and we know how much customers would like this...it just requires a very thorough review by our internal security team. I plan to work on this next year.

37 replies

March 18, 2014
The embedded forms are kinda useless for us without the pre-fill ability. Any time frame for getting this in?
March 18, 2014
A bit too early to provide an exact ETA, but it's absolutely a line item for us for 2014.

Stay tuned!
March 25, 2014
Hi Jason,

For those of us on a newer Marketo instance, is there a way to select forms 1.0?
*Since embeded forms 2.0 cannot pre-fill?

Thanks,
Alex
March 27, 2014
Same here, that will be really great, indeed!
March 31, 2014
Jason - if the concern is about security issues in presenting personal information to third party sites, shouldn't we be able to manage that in our forms settings? We're embedding forms on web pages we own and control, not random sites, so I'm not sure what the security issue is.
Edward_Masson
Level 10
April 1, 2014
Amanda makes a great case here. I agree with Amanda that the use case is really for sites we own/control. 

For me, we sell through the channel. We create partner landing pages to be hosted on their sites through MDF funding so they can be funneled into or Marketo instance. It will be a fantastic boost if we have this function to replace our now painfull work arounds to get leads into our Marketo instance from our partner websites.
May 5, 2014
Any update on this item?

Cheers,
Bec
Brent_Evans1
Level 2
June 20, 2014
I too would like an update on this.

Thanks,
B
June 25, 2014
This is a need for me as well. Any update is greatly appreciated.

Thanks,
Jonathan
Roxane_Carrier
Level 2
June 26, 2014
+1 on the prefill for embedded forms. 
Can we have an update?

Thanks,
Roxane