Forms 2.0 : embedded forms do not prefill ? | Community
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January 24, 2014
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Forms 2.0 : embedded forms do not prefill ?

  • January 24, 2014
  • 37 replies
  • 8276 views
I've just tried to implement new forms on my domain. Works great. Thus I could switch all my forms and stop doing the "iframe" workarounds.
One major issue I don't succeed in fixing : pre-fill does not seem to work / fields do not populate with my lead details.

Anyone can help with this ?

Thanks all. Love you.
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Best answer by Justin_Cooperm2

Here is the product team's official stance on this:

For pre-fill to work on embedded forms, it requires a publicly accessible API that retrieves lead information, which can include personally identifiable information such as email addresses, mailing addresses, names, and phone numbers.  For us to make enable pre-fill on embedded forms in a responsible manner, we need to make certain that the API is created in such a way that it’s acceptably protected from brute force attacks that could allow an attacker to retrieve information about all leads by guessing Marketo cookie values, as well as making certain that the API doesn’t expose leads to XSS (cross-site script) attacks that could be used by an attacker to steal a lead’s info when they visit the attacker’s site. These issues doesn't exist when the form is on a Marketo landing page because we process the content of the page on our servers and there is no API exposed publicly.

This is 100% on our roadmap and we know how much customers would like this...it just requires a very thorough review by our internal security team. I plan to work on this next year.

37 replies

October 7, 2014
+1 on prefill for embedded forms. Would love to have an update on this!
January 9, 2015
Hi guys! Does anyone know if this has been fixed yet?
February 12, 2015
Vote up this idea to get it more attention. Although I notice they added the "We Like It!" status, it only has 34 votes at present. To Marketo's credit, they definitely do fast-track popular Ideas. Let's get this into the 200's at least.

https://community.marketo.com/MarketoIdeaDetail?id=08750000000JkFEAA0
Level 2
May 6, 2015
+1 on this one
October 15, 2015

++++++++1

I honestly thought this was a feature and just got a nasty surprise.

Hoping I'm still doing something wrong and have missed a product announcement that it does now indeed work as we all want it to.

Mike_Reynolds2
Level 10
October 16, 2015

Farser,

Prefill on forms embedded on an external site is not allowed generally as a security measure. You can get around it, and the developer's blog article here shows how to manually do this: developers.marketo.com/blog/external-page-prefill/ I can't speak for the Product team, but I doubt this functionality will be enabled by default. Progressive profiling will work, but prefill will not unless you manually enable it with the steps in that blog article

Adobe Employee
October 16, 2015

Prefill is not supported on embedded forms. This was a decision made when forms 2.0 was implemented.

There is a blog on a developer site about how to make prefill work with embedded forms:

developers.marketo.com/blog/external-page-prefill/

Additionally, I recommend you call go vote and comment on this idea to bring it back to people's attention:

Justin_Cooperm2
Justin_Cooperm2Accepted solution
Level 10
October 16, 2015

Here is the product team's official stance on this:

For pre-fill to work on embedded forms, it requires a publicly accessible API that retrieves lead information, which can include personally identifiable information such as email addresses, mailing addresses, names, and phone numbers.  For us to make enable pre-fill on embedded forms in a responsible manner, we need to make certain that the API is created in such a way that it’s acceptably protected from brute force attacks that could allow an attacker to retrieve information about all leads by guessing Marketo cookie values, as well as making certain that the API doesn’t expose leads to XSS (cross-site script) attacks that could be used by an attacker to steal a lead’s info when they visit the attacker’s site. These issues doesn't exist when the form is on a Marketo landing page because we process the content of the page on our servers and there is no API exposed publicly.

This is 100% on our roadmap and we know how much customers would like this...it just requires a very thorough review by our internal security team. I plan to work on this next year.

Alisa_Baum
Level 2
July 8, 2016

OK it's next year. Any ETA on the functionality?

Mikes_Jones
Level 7
September 28, 2016

Any updates on whether embedded form pre-fill works?

SanfordWhiteman
Level 10
September 28, 2016

There's no official support. Unofficially, it is possible using a crafty method.

Mikes_Jones
Level 7
September 28, 2016