Email clicks scoring best practice

Forum|Forum|1 year ago
October 4, 2024
1 reply
2248 views

It appears that in the way our scoring model is set up, there are no constraints on email clicks. We've had a few leads click the same link in an email 8-10 times within a span of 3-4 minutes, resulting in them being scored too high. What is the best practice for limiting the maximum number of email clicks for scoring purposes? Thanks.

Marketo

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Katja_Keesom

Community Advisor and Adobe Champion

There's a few things you can consider here:

Ensure you have bot activity monitoring or suppression switched on so you can exclude mailscanner clicks from scoring.
Do not score on every single link click, but focus on your CTA specifically. You may even want to score on program status changes rather than actual clicks.
Indeed restrict your smart campaign to run only once per hour or similar.

Michael_Florin-2

Level 10

I very much agree with Katja that scoring based on program status changes is a good idea. Which of course means that you have to run a Smart Campaign that advances program status based on clicks.

I'd like to add that "Link ID" is very useful for this. Tag scoreable links in your emails with specific IDs, so you can react on these clicks in your scoring program: