Adobe Marketo Engage

We would like the ability to track and report on email read rates: https://www.litmus.com/blog/email-read-rates.  

Hey all, I think it would be very helpful if filters in Smart Lists could link out to what's being referenced, instead of having to search to find what you're looking for. Basically, just link up what's highlighted in the screenshot.  I know this would make my life easier on occasion. 😁 Also, if this has already been proposed, feel free to point me in the direction of that post. I wasn't able to find anything via search! Have a good one!

I would like to be able to use Marketo's REST API to move Program(s) from Folder A (current) to Folder B (desired).Currently, there is no available API endpoint to do this operation, but it is crucial to a fully automated Archive process which maintains Program Member Data.I think this Marketo Nation post does a good job of describing the issue as well: https://nation.marketo.com/t5/product-discussions/rest-api-to-move-assets-move-email-program-frrom-folder-a-to/td-p/300009Ideally, I'd like there to be a POST "Move Programs" endpoint, but it might also be possible to accomplish this with the POST "Update Program Metadata" endpoint as well if a query parameter for "Folder" was added.Thanks for considering!

Have hover over text on the Drill-Down Tab stating to "select a row to Drill-Down"

Within our Salesforce-Marketo Sync, we sometimes need to resync a custom object. Sometimes it is because we've added a new field and need to populate it for every record, and sometimes it is because there are records active on the object in Marketo that have been deleted in Salesforce (and the sync somehow missed the deletion). To resync an object currently, you have to disconnect that object from every asset within Marketo where is has been referenced (smart list filters, campaign flow steps, etc.). This can mean going into hundreds of assets one-by-one and essentially breaking the logic by removing the relevant filters. This is not only time and resource intensive, but also very destructive. Once the object has been resynced, one has to go back to all of those assets, or at least those that are still in use, and add the relevant filters back. There should be a way to resync a SFDC custom object without disconnecting it from every asset.

There is no native integration between Marketo and Instagram. Marketo Engage should either provide a native integration or enhance the Facebook integration to also support Instagram requests.

We are currently facing an issue with field name changes in our CRM. When we rename fields in Microsoft Dynamics (MSD), these changes do not reflect in Marketo, affecting our ability to use these fields in smart list filters. We have learned from support that field names are locked during integration and cannot be edited. However, due to our process requirements, we need the ability to change field names in the CRM and have these changes flow smoothly to Marketo.This functionality is crucial for our operations and should be considered a fundamental feature of the tool. We kindly request that this be implemented for our instance as soon as possible to avoid any operational confusion and ensure seamless integration.

Hi Team,I want to give some idea regarding form notifications. If any user edit the forms a particular permission will be there that one will receive notification from Marketo directly whichever form gets edited.This will help users to identify the changes in forms and also they will keep an eye if any critical issue may occur on live.I would like to suggest this idea to Marketo support and implement in Marketo. Please let me know if this can be a good idea to implement.

When we add multiple email addresses in the send alert flow step it sends an alert email to the first email address and cc's all the others. Can we please have an option to control the recipients and CC list through this flow step?However, you can use multiple flow steps to send the Alert to the recipient but imagine if there are 10+ recipients and you have to add an equivalent count of flow steps to send the same Alert.

It would be great if cloning a campaign folder or sub folder was an option instead of having to clone the individual assets within the campaign folder separately.

Allow users to create a new draft or version of an existing campaign to make changes and push live when complete. This would allow us to update campaigns without having to pause them and risk records slipping through the cracks in the down time. With this feature users could plan and build out updates ahead of time and keep in draft until ready to publish rather than having to update the campaign real time. 

This is something that will help avoid redundancy and duplication in Design Studio.Let's assume I have several workspaces and similar programs that must exist in different workspaces. As of now, I've created many Global Emails as the number of workspaces, but if I could share these emails across them, I can remove redundancy and the possibility of oversights about amend and edits.

Please allow programs to be shared between workspaces.  In a global deployment where you have content creators and content distributors in different workspaces, it would be very helpful in these environments to have a workspace to create a test programs and then have them shared among the workspaces where content is being delivered. 

There is no way to set an alert when records fail to sync to an SFDC campaign in a bulk manner or even create a report along the lines of ..... "Filled our form" -and- "not was added to SFDC campaign -- is ANY" And no way to in a Smart List to query the person log entry for:   "Sync to SFDC campaign - Failed" Each lead has to be manually checked (or uploads monitored), and requires folks doing this on a regular and timely fashion. Would be great if I could have some kind of alert, or even a single Smart List that uses the 'is any' operator, for leads that were not added to an SFDC campaign in a reasonable time period. Thanks!

We work very closely with our Data teams and use a lot of various API connections pushing and pulling data from Marketo. One of the annoying hurdles is that when an error occurs and I get told "there was an error in Program 3387", there's no way to search by Program ID.This would be insanely helpful instead of having to go through every program individually. Maybe there is a way currently?

Today, when you query Marketo's REST API to see the structure of each Marketo activity, you'll notice that Activity ID 37 (Delete Lead) has the following structure:  { "id":37, "name":"Delete Lead", "description":"Delete lead from Marketo database", "primaryAttribute":{ "name":"Lead ID", "dataType":"integer" }, "attributes":[ { "name":"Remove from CRM", "dataType":"boolean" }, { "name":"API Method Name", "dataType":"string" }, { "name":"Modifying User", "dataType":"string" }, { "name":"Request Id", "dataType":"string" } ] }However, the attributes described are not actually returned when retrieving Delete Lead activities from the API; there is no data, and as a result "Remove Fr

It would be great if you could change the Landing page fallback on asset expiration. A common use case would be a webinar registration page that is set to expire after the webinar has taken place and then redirect to a page that tells the person that registration is no longer possible.

I think it would be extremely helpful, if you could enhance the "New Person" activity with all field values the person came into Marketo with. This is a little scarce:You can do it with form submissions or with merges, why not at lead creation?

We utilize Marketo forms to gather opt-ins for a major newsletter. During an accessibility review, it was highlighted that these forms are not designed with accessibility in mind. While clients can make the necessary adjustments, it requires considerable effort. We believe this enhancement should be implemented by Marketo, rather than placing the burden on clients.

The ability to change a program success date to a date token would be awesome..

I'd like to have the possibility to send offline conversions to the LinkedIn ad network, same as this is possible for Facebook and Google. 

When creating a new custom field in Marketo, it would be really helpful if a description box was provided below the field name. This would allow for the addition of notes during the field creation process that could be referenced whenever that field was selected in the Field Management. Then, we could better understand the history for why a field was created. It would also be great to have a timestamp whenever that field is created to know how old or new a field is.

Priority Column to Email Activities Can Priority column in Best Bets be configured so it's also added to the Email Activities? If not, is this on the road map? See attached screenshots. https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/marketo-sales-insight/msi-for-microsoft-dynamics/features/marketo-tab/email-activities 

I wish there was a way to see in a report if a person had more than one custom object associated to them or see a data change from a custom object. For example if I created a custom object for "Cars owned" and someone owned multiple cars, I wish there was a way to see in a report if they had multiple cars or not tied to them. 

Hi, It would be extremely helpful if Marketo could provide a Data Dictionary that includes all standard Marketo fields with a description (and a bonus, if it includes links to documentation for the field or important notes). This would make administering (and onboarding) Marketo much quicker and easier. Helpful information would include:Field data typeSystem field vs. standard (any restrictions, able to be modified, etc.)Special considerations Dun and Bradstreet provide such a file that is very helpful (see below example).