Adobe Marketo Engage

Hello Community,    I have a three-stream engagement program. Each email has its own default program - I am taking this approach for several reasons but the main reason is to have unique UTM values for each stream because the audience is being driven outside of Marketo.    My question is what happens in the following scenario? If a prospect doesn't qualify for a default email program will they advance right away to the next default email program in the stream or will it wait until the next cast?    Stream 1 Stream 2 Stream 3   If a member is in Stream 2/Touch 1 and they were in Stream 1/Touch 1, they wouldn't qualify and would move to Stream 2/Touch 2. How can I ensure there isn't a delay?   Also, can I use the same emails within different default programs/streams? In the screenshot, the same email asset would be used for Awareness Stream /Touch 1 and Consideration/Touch 2.              

The Marketo Person’s First Name is “Sandy”. What will the output be of this Velocity snippet? Test 1: Hello ${lead.FirstName}, we're your ${esc.h}1 fan! Test 2: #set( $greeting = "Hello ${lead.FirstName}, we're your ${esc.h}1 fan!" ) ${greeting} Test 3: #set( $greeting = "Hello ${lead.FirstName}, we${esc.s}re your ${esc.h}1 fan!" ) ${greeting} Test 4: #set( $greeting = 'Hello ${lead.FirstName}, we${esc.s}re your ${esc.h}1 fan!' ) ${greeting} Test 5: #set( $greeting = "Hello ${lead.FirstName}, we''re your ${esc.h}1 fan!" ) ${greeting} Test 6: #set( $greeting = 'Hello ${lead.FirstName}, we''re your ${esc.h}1 fan!' ) ${greeting} Test 7: #[[ #set( $greeting = 'Hello ${lead.FirstName}, we''re your ${esc.h}1 fan!' ) Hello ${lead.FirstName}, we${esc.s}re your ${esc.h}1 fan! ]]# Test 8: #set( $greeting = 'Hello ${lead.FirstName}, we''re your ${esc.h}1 fan!' ) #evaluate( $greeting )   Before you click the ▶ Spoiler below to get the answer, rest assured that few people on

I specifically want to pull win/loss opportunities from SalesForce in order to email people in each group to get their feedback on their experience; whether it was a win or a loss, we want to know how we did.   I'm attempting to set up two smart lists: 1 that pulls WON opportunities when the status changes and 1 and pulls LOST opportunities when the status changes. I can't seem to get the logic right:    Can anyone help?

We are looking to launch a saved cart campaign and I thought I'd post here as I see some posts that are similar to our issue but don't seem to have a definitive answer or solve.   Saved Cart Email Flow is as follows:1. Someone saves a cart and gets email 12. Gets email 2 After a wait period (wait will be 7 days once live)3. Gets email 3 after a wait period (wait will be 7 days once live)   * People can run through the flow each time they are added to cart. The email links all reference the trigger cart only. With velocity scripting, I've got this working correctly for all 3 emails, even in cases where there are multiple carts at the same time.   **If someone completes the cart, they are removed from the flow only for that cart. I'm still working through this and running into some issues below:   When the saved cart custom object status is updated to "Complete", the original value of "New" is populating in the email flow using the {{trigger.Status}} token. Status is

Hi Community,   I recently found that the tokens we use for tel links are not clickable in the Gmail iOS app.   The format we typically use is either tel:{{Lead.Brand Phone}} or {{Lead.Brand CallTo}}, which looks like this: tel:18885550000.   I have tried both unchecking the Include_mkt_tok box AND the Track Link box, but the links are still unclickable. 😥     I'm aware of another issue with the Gmail for Android app and tried the same workaround above for this, but it didn't work either. Any idea what the issue might be and if there are any other workarounds? Our company relies heavily upon phone calls to drive business (we have a full-service call center) and Gmail is a massive user base for our marketing audience.   This is a huge hindrance in our marketing capabilities.   Thanks, LK  

Hi All,   I have created an event which primarily targets on 5 Asia countries - India, China, Korea, Taiwan, Japan. Now,  the stakeholders wants 6 reports (India, China, Korea, Taiwan, Japan, and all OTHER countries) in Excel format. For that, I created a people performance report and grouped by Country and created custom columns -  for 5 Asia countries and for Rest of the World (Others). Please refer snapshot below:  Now,  they want to  send off to each country leadership on daily basis, while also sensitive as to not allow each country to see each others (hence separate reports). Is there a way we can accomplish this in an automated way using Marketo or it can be done via Excel advanced filters only ?  

Hey everyone! We are switching from a URL Parameter model of UTM tracking to a cookie-based model. We are switching because people navigate to different URLs and the UTMs fall off before they convert. This leads to underreporting channels like paid media and paid search.   However, if we switch to a cookie-based model, won't it inflate these exact same buckets that used to be underinflated? For example, a person visits the website via direct organic and does not convert. The person then interacts with a google search ad, and comes back to the website, this time the UTM values are cookied in and they convert. The system sees them as a person from google search. So basically our lead source program is set up to be first conversion touch.However if someone clicks a google ad, and then leaves the website, and comes back in via direct organic, will the cookies still be there, thus inflating the paid bucket should they convert? 

After March 24, 2023, access to the Adobe Marketo Engage classic experience for the following Design Studio assets along with the ability to toggle between classic and the modern “New Experience” will be deprecated from all Marketo Engage subscriptions as we focus on delivering our modern user experience to all our customers:   1.  Landing Pages (List and Details View Pages)   “Publish to Facebook” functionality in Landing Page Assets is also planned to be deprecated.    We have already brought some of our most popular Marketo Sky innovations to our modern experience and ensured that all the capabilities in the classic experience are available in the modern experience. And the response to the modern experience has been positive till now.   As Marketo Engage gravitates towards redefining the way marketers conduct their daily activities with higher productivity, improved ease of use, and optimized workflows, we would like to transition the user experience co

Hi there,We are reaching out to notify customers about an upcoming change that impacts the Marketo’s Launchpoint Integration service with Cisco Webex (i.e., Webex Events). Cisco is retiring its Webex Events (classic) product from March 31, 2023. After this date, Cisco will be switching its Webex Events customers to Webex Webinars starting April 1, 2023. Cisco has already communicated this message to their customers and Adobe is relaying this message to a broader audience.Marketo’s Launchpoint Integration with Webex is a connector-based integration with Webex Events (Classic) and does not support Webex Webinars yet. To avoid causing inconvenience to Marketo Engage customers, Adobe and Cisco have decided to provide an extension for the use of Webex Events for Marketo customers for a brief period until the next steps with Launchpoint integration are decided.This is on an individual case basis with an explicit request for extension of Webex Events for Marketo's Launchpoint Integrat

  Hi everyone!   Check out the aggregated list of all the Marketo Engage and Marketo Measure sessions occurring at Adobe Summit 2023. This includes links to each session's dedicated registration page on the Adobe Summit Session Catalogue as well as links to the discussion threads for each session. Be sure to use the latter to put on any questions or comments you may have leading up to or after the session!   Register for Summit Now! Check out the Summit Session Catalogue for Marketo Engage     Session Title Links Scheduling Date & Time Speaker(s) S213 Accelerate Campaign Creation with Marketo Engage & Workfront Session LinkDiscussion Thread Thursday, Mar 23, 11:00 AM - 12:00 PM PDT Niranjan Kumbi (Adobe) Dylan Vargas (Commvault) Julia Hoover (Commvault) Sivaraman Mani (Commvault) S717 How GM Financial Transformed Customer  Experience Session LinkDiscussion Thread Wednesday, Mar 22, 1:00 PM - 2:00 PM PDT Bruno Paiva (GM Fin

Hi, We are looking to get _mkto_trk( Munchkin cookie) and all associated user activities which might be associated to a lead or anonymous on the web page. Is there a  Marketo REST API which will get us the information we are looking for.   Thanks for quick help Babu    

I'm running into a major issue with the way Marketo is handling lead conversion in SFDC.    The lead syncs over fine, but when the lead is converted, rather than changing the type from lead to contact, Marketing is creating a duplicate record.  This leaves us with a person linked to an old lead and a person linked to the new contact.  It's obviously causing a huge issue with our data integrity.   From my understanding, this isn't how Marketo should work with the SFDC sync.  Has anyone experienced this and know of a solution?  Thanks!

  There is a mention of a 10 job limit (2 concurrently running, 8 enqueued) mentioned when their is discussion about the Extract API REST endpoint, and the Import API endpoint. What isn't clear though is if these are shared or separate?  Does anyone know the answer? For example:  If I enqueue 4 export jobs, does that mean I can only enqueue 6 import jobs? Or do each endpoint get a 10 job limit?

I raised a ticket with support on this but so far have not had luck, so hoping the community may able to help me identify the issue.   In my sandbox environment, I am testing some interesting moments. I can see that the Interesting moment fields are getting updated with the milestones I sent over in SFDC, but the  visual component is showing there are no interesting moments to display.    Has anyone come across this issue? Thank you!      

I recently came across a scenario where a client wants all their 100K accounts to be marked as named accounts so they "all" can be associated with their Account scoring mechanism. Named accounts are essentially those companies you are targeting and the TAM feature allows you to add named accounts in the following ways: Discover from CRM accounts Discover Marketo companies Import a list of named accounts Create a named account But currently, there is no feature available as of now to mark all the existing accounts as named accounts. Importing a consolidated list is a workaround but it creates certain dependencies on CRM admin for validating and mapping the accounts data at both ends.   There must be a reason why select all feature is not available as a default. Reaching out to understand if anyone faced this challenge somehow or if should we consider using all existing accounts as named accounts.

Is there a way to submit a form via the rest API for an IP address in the IPv6 format?    More precisely, we are struggling with the following: We are using gravity forms + a webhook that calls the marketo lead API, namely: https://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#!/Leads/SubmitFormUsingPOST. Increasingly, form submissions don't come through because the IP address is not in the right format (IPv6 instead of IPv4, as is required by the API in the Visitor Data - leadClientIpAddress parameter). We could clear the IP before submitting it to the API whenever we recognise the ipv6 format, but I'd prefer not to do that so that our inferred field data is not lost. Also, I don't believe this is future proof as IPv6 will become more used in the future.    Anybody familiar with this problem and have a possible solution for us? All help much appreciated!

i have this code i am trying to test locally  but nothing happens , the button says please wait and i cant see any errors in the console    <html> <head></head> <body> <form id="mktoForm_1001"></form> <div id="result"></div> </body> <script src="//app-sn04.marketo.com/js/forms2/js/forms2.min.js"></script> <script src="//go.cliftons.com/js/forms2/js/forms2.min.js"></script> <script> MktoForms2.loadForm( "//go.cliftons.com", "**********", 1001, function (form) { // Add an onSuccess callback function to the form form.onSuccess(function (values, followUpUrl) { // Hide the form form.getFormElem().hide(); // Show a success message document.getElementById("result").innerHTML = "Thank you for your submission!"; return false; }); } ); </script&g

Hi all,   We have an engagement program with Stream 1 having 7 emails. We'd like to have Stream 2 having same content as Stream 1 and members of stream 1 who all received all content and didn't open any email should start receiving emails from Stream 2. Basically, we're re-targeting non-openers of stream 1 by sending the same content again using another stream.   When we created Stream 2 and transitioned non-openers of stream 1 - they didn't receive first email and it says Content Exhausted.    Please suggest how to make non-openers of stream 1 receive the same content again using another stream?

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!   Register for Summit    Register for Session   Session Details GM Financial wanted to transform their customer experience by delivering a personalized, seamless experience across all channels with streamlined communication while leveraging cost savings through nimble and flexible marketing technology operations. Epsilon helped GMF build the next-generation digital experience platform with Adobe Experience Manager at the center to deliver a highly personalized web experience to vault them ahead of their competition.  Hear from GMF about: Personalized brand experiences, with multilingual sites Reduced cycle time for content updates Substantial lift in successfully completed loan applications Session Schedule Wednesday, Mar 22, 1:00 PM - 2:00 PM PDT   Speaker(s) Bruno Paiva - SVP of Digital Marketing Enterprise Technology, GM Finan

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!   Register for Summit    Register for Session   Session Details Join Laura Mitchell, senior director for Visa.com, and Nick Panagopoulos, VP of Global Strategic Alliances for TransPerfect, as they discuss how enterprise brands adapt to better meet customer needs, develop best practices for enabling a country-first strategy, and enable scale through translation automation while simultaneously meeting specific regional needs. Key takeaways include: The benefits of centralized global content Tips and tricks for defining realistic outcomes and success KPIs How automation can help bring all of this together in ways that you might not expect Session Schedule Tuesday, Mar 21, 2:30 PM - 3:30 PM PDT   Speaker(s) Nick Panagopoulos - VP, Global Strategic Alliances, TransPerfect Laura Mitchell - Sr. Director, Visa.com, Visa   Product(s) Adobe

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!   Register for Summit    Register for Session   Session Details When Manulife united its wealth and asset management functions globally into one business, it had to rethink the customer experience. Manulife achieved digital leadership by building and scaling world-class content and experiences around the world, driving greater brand awareness, assets under management (AUM), and building a foundation for next-gen digital experiences.In this session, learn how to: Lead with experience so that you can drive brand awareness and increase AUM Modernize your architecture to move toward a headless approach where everything can be consumed as a service Prepare for scale with reusable enterprise assets to increase the velocity and quality of content and experiences   Session Schedule Tuesday, Mar 21, 4:00 PM - 5:00 PM PDT   Speaker(s) Jay Wightman - Glo

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!   Register for Summit    Register for Session   Session Details Events are the most valuable source of zero-party and first-party data that you didn’t know you had. As organizations hold their customers even tighter, teams that can leverage this data most effectively will win and retain more. We’ll show you how to unlock event data with a proven playbook for success, including practical examples from leading marketing organizations. Get guidance on using analytics and intelligence to deliver personalized content at the right time within an optimal experience. In this session, you’ll walk away with:   Insights into how the most innovative marketing teams are connecting their event data to accelerate conversion and close deals A best-practice blueprint for data, including sales activation, marketing campaigns, and insights to demonstrate ROI An industry