Adobe Marketo Engage

I am working on building out our first lifecycle / RCM model at the company I work for and was wondering how to handle trials within the model. We are planning on treating trials as leads with a specific lead stage within SFDC. Not all leads will be trials - some trials will obviously convert to opportunity or convert to recycled or disqual (still working on the logistics of how we are treating trials in SFDC).    My question revolves around how to treat these trials in Marketo with our Lifecycle buildout. Does anyone have any experience and could provide advice on how to treat trials within a Lifecycle model? If so, how did your model buildout work? Should they be a stage on the success path? Should they be a detour? Depending on what option you picked - why did you choose that? Were there advantages for reporting? Reporting on trial > opportunity > closed won would be pretty essential for us.  Trials are set to 60-90 days and then they expire - how do you accoun

Hi all. First post!I am in the process of building out a preference centre to allow users to select which emails they want to receive. This utilises a Marketo form which pre-fills when the page is accessed from an email.My question is around linking back to this page after the user has submitted their preferences. For example, the user successfully updates their preferences and is directed to a confirmation page notifying them that their preferences have been updated. I'd like to have a link on this page that allows the user to return to the preference centre, but as I understand it pre-fill will only work when the link is accessed directly from an email.   It doesn't make much sense to include this link if the user is going to be directed back to an empty version of the form, so I was wondering if there is any way around this so that when someone clicks 'Return to preference centre' they are returned to a prefilled version of the page?Thanks for your help and apologies if there'

Hello all,  I'm attempting to set up a referral form and having a tough time doing so.    I first tried using the information from this forum post: https://nation.marketo.com/t5/product-discussions/referral-form-with-multiple-referrals/m-p/122260#M80517   No luck. I'm afraid I don't know JS well enough to implement the above.    So, I'm hoping to create two forms on one page, using CSS to hide the submit button on the first (the referrer) and have the submit button on the second (the referee) input both leads, separately into the system. Then, I'll figure out the attribution on the backend. Has anyone tried this with any success?    A HUGE thank you to anyone that is able to assist. 

I've come across several threads on using subdomains for sending marketing emails, but they're several years old... So I thought I'd check in to see what's best practice these days.Our IT team flagged that we have too many authorized servers in our MX record. Several are for normal corporate email, others for 3rd-party emailing systems such as Marketo. They continue to get requests from time to time from departments to add even more 3rd-party servers. They suggested subdomains (i.e. @x.company.com) be set up for the 3rd-party systems to prevent negatively impacting the "real" corporate email.Is your company sending marketing emails from a different subdomain or not? What are the considerations/pros/cons? Does volume matter? Would we have to warm up the new subdomain like we did when we first started using Marketo?

I have a seed list of roughly 1000 email addresses that our email deliverability analytics service uses to measure our marketo email deliverability/spam/etc. I want to set up an automated system that when we push out a content blast, all members of this seed list get that email as well.    The most basic, non-automated option is to manually add the seed list into the smart list for an email send (or create a secondary smart campaign just for emailing the seed list), however I want to limit the manual steps required here and prevent additional chances for human error.   The solution I came up with so far uses a smart campaign with the trigger "email is delivered" and as a constraint, I am using an "email contains" filter. The smart campaign contains a flow step "send alert" with a comma-delimited list of email addresses from the seed list listed to receive the alert. The campaign is set to only run once per hour.  As long as I have a unique string added to emails tha

Hello  How can I remove munchkin tracking from a form, please? The landing pages are built in WordPress, not in Marketo.    Thank you  

Hello,   We want to know if we are able to stop using UTM's and integrate Google Analytics into our forms instead. Currently we are adding UTM's to the form to track where the leads are coming from.   I have added a screen shot with how our current forms are set up with UTM's.     Thanks, Oscar

Before I go into my issue the following things are true:  - campaigns i created are marked as active - my sync is currently running (in the admin section it said it last ran a minute ago at the time of this post) I've been noticing that campaigns syncing over to Marketo are taking much longer than usual. It used to be at most a 15-30 minute delay. But now I'm seeing hours it takes for it to sync over. Also, some other colleagues are not seeing their SFDC campaigns sync after a day or two even.   This has been more recent, but was curious if anyone had any ideas on what I can do on my end? I would like to have some more insight into this issue before raising it to my sales ops team but I'm currently stuck on where I can find what might be causing the lag? I do have a ticket in with support but will most likely just get linked to the SFDC integration doc. Any ideas on where I should look would be a huge help, thank you in advance! 

Hi Community, I am in the process of uploading lists through Marketo and syncing to Salesforce. I noticed that after I run Smart Campaigns I get this error message that says "Multiple Leads Error" and gives me a spreadsheet of the leads not syncing to Salesforce. I have searched in both Marketo and Salesforce databases and there are no other matches for these leads except in the original CSV files I uploaded. I might have to create these lead profiles in Salesforce manually. What can I do about this?Thanks,Sabrina

Hello All,   We would like to display toggle fields to switch to yes/no in our Marketo form embedded on our website.     Is it something to set up in Marketo, like adding CSS in the form or could it be done only in the code of our website?   Has anyone already perform this?   Thank you. Regards, Vincent

Hi. We have a Marketo form here using a SendSafely file-upload field and it's working fine. But all the uploaded files are later accessed via a link. Is there a way we could have the uploaded files attached in the email alert Marketo send us? On this email alert (form submission) we see all the details coming from the form. such as the person's First Name, Last Name, Phone Number, Your Message, etc,, and a link to access the uploaded files. We would prefer, instead of the link, to have the files all attached in this email alert. Does anyone know if that is possible? thanks

Hello everyone,   Our forms are being embedded on our page. Now we are wanting to change the style of the marketo dropdown field to follow out Brand design scheme. We have partially been successful, as we were able to change the field. The issue that we are facing right now is when the dropdown field is in an open state, the container around the <option> tags look different. We have tried many ways to change this, is there any suggestions how to tackle this issue?   Below are images viewed on a desktop and on Edge:    

Hello, Back again with another Velocity question I can't seem to find any existing documentation for. We have a custom object that basically houses all individual data about a user in our system (let's call it customerInfo) and we have a fair number of cases where we have multiple customers with entries under a single email. So one email might have multiple instances in the single object.We have product emails that go out when someone opens a new product and so to do personalization, we'd like to be able to include the name of the person who opened the product. On the Smart List side, I'd use the "customerInfo Object was Updated" trigger with the Constraint of "Product Opening Date In Past 48 Hours", but is there a similar way within Velocity scripts so I could do the above and output the Customer Name who actually opened the product?

  We are excited to announce some important updates released to Dynamic Chat this month that we think you’ll find useful.   Chat Transcript  As you may already know, all lead engagement with the chatbot is captured as an activity against the lead in Marketo Engage. Now you can see how the conversation went with the chatbot transcript. A new attribute "Chat Transcript" is added "Engaged with Dialogue" activity type which captures the URL of the conversation transcript.   Once you open the URL, you can see the conversation between the person and the chatbot.   You can view the conversations either in the chatbot window or in plain text format, along with dialogue and time details on the right.   Support Integer and float field types Now you can sync and capture Integer and float data type fields into Dynamic Chat from Marketo. In the map-to-response option, you can see the data types along with the field names. You can use these attributes

Hey all! We recently changed our domains and everything looks correctly configured in Marketo and with CNAME but we are now getting an error when submitting forms. Sometimes they submit, and sometimes we get the "Submission Failed, Please Try Again Later" message. It looks like a CORS issue with XML. Here is our error log:   "Access to XMLHttpRequest at 'discover.sago.com/index.php/leadCapture/save2' from origin 'https://discover.schlesingergroup.com' has been blocked by CORS policy: Response to preflight request doesn't pass access control check: No 'Access-Control-Allow-Origin' header is present on the requested resource."   Has anyone solved this previously?

I recently implemented the Marketo SSO login through Azure. I am able to login seamlessly into Marketo but facing an issue with Marketo time which is set at 30 min. I am getting the below popup window but when I click on "visit login page" it is redirecting to login.marketo.com instead of directly logging into Marketo as SSO is already implemented. I have updated the login and log out URLs in Admin > Single Sign on section as provided by the Azure team. Can you please let me if I am missing something on the setup for a seamless login into Marketo after time out.   Thanks, Karthik  

UPD: the "Correct answer" I chose doesn't solve my problem, in fact nothing does -- but it's the best breakdown of how not to end up in my situation. Don't make my mistakes, don't hardcode things in mktModules that will likely change.  -- Hi all! It's a known thing that changes released in an Email Template don't apply to emails previously created using this template. An approval is not enough (AFAIK unless it's a CSS change), you need to manually insert the updated module in each email again.   Does anyone know a workaround for that?  We recently changed the headquarters address and it was always a hardcoded line in our emails. Is there an alternative to manually editing each of the emails that are in rotation? We have hundreds of them, so I'm looking for any hack that would make life easier.    I tried this one but it didn't work for some reason - https://nation.marketo.com/t5/knowledgebase/how-to-roll-out-changes-from-an-email-template-edits/ta-p/254055

I've spent the afternoon pouring through some discussion posts here trying to solve this myself, but I think I'm hitting the point where I'll benefit from just asking.   I'm trying to use dynamically insert data (the Service Start Date) from the Opportunity Object into the body of an email, however multiple Opps exist on these records so I'm trying to isolate a specific one -- by either the Opp Type (preferred) or Stage (backup if Type won't work). From what I've read, I believe I need to us a foreach to sort through the Opportunities, but my filter must be incorrect because it's disregarding the stage/type and still selecting the most recent Opp.    Here's what I have:    #set( $SSDate = "Unavailable" ) #foreach( $Opportunity in $OpportunityList ) #if( $Opportunity.Stage.equals("Closed Won") ) #set( $SSDate = $OpportunityList.Service_Start_Date__c ) #break #end #end ${SSDate}   I'm a little new to VTL so I hope I've interpreted other posts correctly. A

Hi folks,   I'd like to send an email to 50% of the audience on Feb 23, and the rest 50% on Feb 24 to test out which date works better.  So, there will be a "winner", but nobody will received it as it's a date rather than an email.   Will the following settings do that for me? Or, will it send the email out to 25% on Feb 23 and 25% on 24, and leave the rest 50% of audience receiving nothing but waiting for my mannual "winner"?   Thanks!  

Updated on Mar 8th, 2023: Find additional resources and live webinar Q&A in this article. -- Hi Marketo Engage Community,   Everyone learns differently, and learning from experts accelerates your journey of climbing over the mountain. We are thrilled to announce that we are bringing you the “Learn from your peers” webinar series. Join us in these webinars to see power users in action and take your Marketo Engage knowledge to the next level. Here’s a sneak peek of our upcoming session in March:   Content creation for your marketing programs is a long haul. Applying templates and tokens helps you build scalable processes across teams and achieve more with less in Marketo Engage. Join us live with Lauren McCormack (@laurenmc9), an award-winning marketing leader, and 2x Adobe Marketo Engage Champion -- as she shares her years of wisdom to make your Marketo Engage content scalable.   In this webinar, you'll learn:   - Using tokens and templates to buil

I am trying to do an A/B Test (on subject line) but the list is larger than our send limit. I upped the limit for member and ran that.  I adjusted the test % to ensure that the winning send # was under our send limit, but the send failed. Is there a way to increase the send limit in an A/B Test please?

Hello Everyone!   We are running into problems regarding our custom de-dupe rules in Marketo and related to Landing pages. Can anyone here help advise us?   Our dedupe rule is currently configured as email address + person partition + custom field, because we have multiple instances of contacts with the same email address.   The form submission on Landing Pages is not respecting the dedupe key and, as a result, the activity is not mapped to the contact record who received the email, navigated to the landing page and then submitted the form. Instead, filled out form activity is getting mapped to any contact in our instance with the same email address OR creating a new contact, and we assume it’s based off of the Marketo cookie tracking.   We have tried adding the custom dedupe field as a hidden field on the landing page as well as a URL parameter, and this hasn’t changed our situation. We have also tried inserting the below code into the Landing Page, in an attempt

Hello everyone,   We're having trouble setting up Nurture emails to be sent at specific times.   We have three different emails that need to be sent at different times: email05-mar in March, email05-apr in April, and email05-may in May. These three emails belong to a single campaign called Email05.   We've set up the availability of each email in the Streams section, but we're having difficulty in the Flow of the Send Email campaign for Email05. Specifically, we can't use the "Add Choice" option to set up rules like "If the system date is between March 1st and March 31st, send email05-mar."   We considered creating three campaigns with a recurrence during a specific time range, but the frequency itself became an issue. Alternatively, we're wondering if it's possible to add three Send Email actions to the flow and let the stream availability control which email is sent out.   Any advice would be greatly appreciated.