Adobe Marketo Engage

In the world of Marketo, programs stand out as one of the cornerstones of success. Whether you're in the midst of organizing folders, fine-tuning naming conventions, conducting member searches, tracking program statuses, or simply keen on mastering best practices, this event is the right fit for you.   Adobe Business Advisors, @cynthiach3 and @kate_colbert will gear up to unveil the latest enhancements to Program Library templates and creative assets, all while delving into program management best practices through insightful demonstrations.   Our dynamic duo will kickstart the session by showcasing how to seamlessly import a program, shedding light on the recently revamped program templates, which have received a long-overdue update. To top it all off, Cynthia and Kate will wrap up the event with an engaging live Q&A session.   Join us for our upcoming Marketo & Mocha's session on Thursday, October 12th from 10am - 11am PT!   Register Here  

Question on enabling MSI for SFDC profiles, as the documentation has us confused.   We've successfully installed MSI with Admin Profile permissions only. How do we update other profiles to have access to MSI?  The documentation includes:  For profiles that are allowed access Sales Insight: In Tab Settings, change the Marketo tabs to Default On In Custom Object Permissions, check Read, Create, Edit, and Delete on Marketo Sales Insight Config (if the user should have access to the config settings - typically used for Admins) Does that first step: changing Marketo tabs to "Default On" allow access to MSI for the profile or are we missing something?  

Webhooks are a great way for Marketo to interact with external systems and interfaces.  Common use cases include leveraging 3rd party interfaces for de duplication, to enrich lead data, and to send SMS messages. Here's an example of doing the latter leveraging Twilio, a Launchpoint partner of Marketo. The documentation for sending SMS messages for Twilio is also available.Side note: Launchpoint is a thriving ecosystem of corporate partners that are actively developing solutions that complement the Marketo Platform. It's worth a look!First...sign up for a Twilio account, taking note of your authentication token, you'll need that for sending your SMS.Next up, create your webhook. Head over to Admin --> Integration --> Webhooks and click "new"Webhook Name: Twilio WebhookDescription: Send an SMSURL: %AccountSID%:%AuthToken%@api.twilio.com/2010-04-01/Accounts/%%AuthToken%@api.twilio.com/2010-04-01/Accounts/%AccountSID%/Messages.json (note you'll have to replace "Account SID" and

Hello all!  I have launched an A/B test of the subject line. Where can I view the statistics for each of the emails? In the dashboard, I can see the number of opens and deliveries for each version, but not the percentages. I know I could calculate it manually based on the info in the dashboard... however, I was hoping to be able to see it in a report. Also,  can I find out which individuals received each of the versions? Thanks! 🙂 

Hello,I'm having trouble embedding the same form twice on a page. I'd like to have a lightbox open on a button click near the top of the page and the form embedded on the bottom.I am close to making it work but the bottom form appears twice. Any ideas? Thanks!

I want to determine if Marketo Custom Objects support this use case:   We sell software subscriptions. An account (company) can have many subscriptions. Subscriptions can have many users (people). Users can be on many subscriptions. In Salesforce, some Subscription Users are on the account as contacts, and other Subscription Users are unconverted leads (not ideal, I know, but not on the table to change at this point).   I'd like to use Marketo Custom Objects to create relationships among people who are members of a subscription and the subscription. I want the subscription to connect at the company level so that only one object needs to be created and updated. If the subscription was connected at the person level, we'd need to create and update the subscription object multiple times over for each person, and I don't want to do that.   Here's what I am thinking: 1. Standard Marketo Person (lead) Object links to a Custom Marketo Object: Membership 2. Standard Marketo Compa

Hello, I would like to create an email template with a footer that will automatically update according to the country in which the email is received. I've already created my segmentation based on an SFDC field. Do you have any recommendations?

I think I know the answer to this but wanted to ask in case I've missed anything. Is it possible to run a report within Marketo that will produce all email activity that happened on a specific date? I am aware that you can specify a report for all activity related to sends on a specific date, but I am instead looking for user activity (with email) on a date rather than specifying the send date. Is this possible? I am aware that you can get this information via the API but we are trying to align/cross-check our API extracts which is why I am looking for a way to do this in the front end.  

The Marketo Engage team is thrilled to announce our latest feature – Engagement Map.   The value of Engagement Map lies in the ability to build out reusable campaigns aided by intuitive visualization. It brings in a layer of simplicity in a sophisticated tool. Engagement Map is the visualization of the power that Marketo Engage has brought to our customers for years!     Here are some high value use cases that you can achieve with Engagement Map: Easily manage and validate interconnected campaigns with visualization Increase operational efficiency with enhanced error handling and troubleshooting Accelerate time to value by quickly onboarding new users Improve alignment across key stakeholders with intuitive visuals that provide insight into complex campaigns   Engagement Map helps marketers at all levels     How it works   Engagement Map will be available to all users with access to Smart Campaigns in their current Marketo Engage instances on Aug

Hi All,   We are presently in the process of synchronizing Marketo lead data with Adobe Analytics. To facilitate this synchronization, we must obtain the ECID. We have ensured that all cookies are enabled and configurations are set up on both the Marketo and Adobe platforms, following the guidance provided in the Marketo Docs. Regrettably, despite our efforts, we have been unable to successfully capture the ECID.    Please let me know if anybody has the idea for it's troubleshooting.

Hi all,   I'm set up an integration with Zoom webinars which seems to be working well. We want to promote the same webinar to different segments of our database. For internal reasons, the easiest way would be to have separate Marketo webinar programs. I've done some testing, and it *seems* to work OK. People marked as registered in either program, their info is passed to Zoom.   But I'm curious if anyone else done this, and are there any potential pitfalls I should be aware of?  Thanks,James

Hello, we've been relying on the Associate Lead method for dual post submission to pass a Vendor ID that associates track events from Segment with the lead. With the deprecation of the Munchkin Associate Lead Method, we've migrated to a backend form submission but the issue is the time the user gets created, we don't know the vendor ID until after the record is created and we can't associate track events with the lead.    Our current set up is Webpage calls associateLead and save2 at the same time to create the lead. So we have a race condition where the associateLead call is coming from our Segment integration javascript on the page. We're trying to use Tray to put in a delay in the Segment events and we're thinking about sending identify calls through Tray as well as another stop gap.   Has anyone found a better solution in place of the associate lead method for Segment sending data into Marketo?

Hi all,    Looking for some help "Activating" the status of my subscription report. I can set cadence, recipients and report content but am unable to activate the report. Some insight would be greatly appreciated. First time posting, if this in the wrong queue feel free to delete.

Have had a few cases where we have Wait steps in a batch or trigger campaign set to a specific date and time and then if we make edits to that Wait step before it actually hits - sometimes the change doesn't apply. For example, I have a Wait step set to wait until April 12th at 3:00 PM CST and then send an email. I go in before 3 PM and change the Wait time to wait until April 12th at 2:00 PM CST, but even though I make this change, the email still waits until 3 to go out.Is it something where the people in the Wait step get locked into what the Wait step was when they entered that phase? Like since it's a batch one-off campaign, the flow is set once the initial campaign is run?

I had a course dropdown field which was required to be populated from external api call. I was able to do it via marketo REST api by updating the field and approving it. I can see the updated values in dropdown in preview mode in marketo form, but the page using that marketo form is still showing the old values. I did hard refresh so many times. It took me 3-4 mins to get reflected. How can I get rid of it?   Can someone please help me.   TIA.

Hello!    I'm looking to set up a Smart Campaign where an email is sent after a form is submitted, but ones 1000 submissions occur, a different email is sent. Is there any way to set something like that up in an automated way? Or only by switching out the form on the web page?

Hi,   We are currently under attack by some pretty aggressive bots that come to our Marketo forms via Google Ads. I have implemented reCaptcha V3 integration, have Smart Campaigns running to recognize and delete suspicious leads, and am also using ClickCease fraud prevention for our Google ads account.   The bad leads keep on coming and I am going nuts! Have any of you implemented a more robust 3rd party Captcha solution to try to thwart these bad ole bots? Could you please share details of the solution and how it is implemented? I am trying to find something that integrates with Marketo forms but nothing is jumping out at me.    Thanks so much!

The Dynamic Chat Coffee Break is now over. Thanks everyone for attending or asking a question! Be sure to stay tuned for upcoming Coffee Breaks, with our next one on Marketo's hottest new feature, Engagement Map.   Come join us in this unique opportunity to unlock the full potential of Dynamic Chat! Curious about pulling in chat activities through APIs or using trigger tokens for dynamic sales alerts? Dive into the world of Conversational Forms, uncover innovative use cases, and gain insights into targeting leads acquired or updated by Dynamic Chat. Explore these topics and more in our expert-led event.   RSVP for Event Reminders   Register now and join us for an interactive Coffee Break filled with practical tips, strategies, and a dash of marketing magic. RSVP today for event reminders on mugs.marketo.com!   This text-only event takes place on the Marketing Nation Community. Post your burning questions, hot tips, key takeaways, and let’s chat about them! If you'

After September 21, 2023, access to the Adobe Marketo Engage classic experience for all the following Design Studio assets along with the ability to toggle between classic and the modern “New Experience” will be deprecated from all Marketo Engage subscriptions as we focus on delivering our modern user experience to all our customers.   All the capabilities in Marketo Engage Design Studio from the classic experience shall be made available in the modern experience and there will be no loss of data associated with this transition.   We have already brought some of our most popular Marketo Sky innovations to our modern experience and ensured that all the capabilities in the classic experience are available in the modern experience. And the response to the modern experience has been positive till now.   As Marketo Engage gravitates towards redefining the way marketers conduct their daily activities with higher productivity, improved ease of use, and optimized workflows, we w

Hi there,I'm about to turn on the Captcha integration from the Aug 22 release, but can't find any information about whether it works in China or if it's blocked by the firewall.Has anyone successfully used it in China and if not does anyone have any alternatives?Thanks! Will

Hi, I have created an event program and while approving the landing page we are getting error "Failed Approving Landing Page" . I have checked whole template and created a test LP with the same template which is working fine. But getting issues only in this event LP while approving. Can anyone help? 

Hi members,   I'm wondering the way to record routes (google organic / google cpc / direct / email / or so) where customer came from. If someone here knows how to set on the Marketo engage, I would glad to teach me the way.   Thanks, Keiji

I have a smart campaign with a wait time of 1 week. The trigger happens when someone is added to a list. The flow is: 1. Send email 1 2. Wait 1 week 3. Send email 2   Last Monday, a list was added at 4pm which means the wait duration will wait till Monday at 4pm to send email 2. I'd like to change when email 2 is sent to an earlier time at 9am.    Is there a way to achieve this?