Community Manager

AJO Experts on Maximizing your Mobile App's Potential

Forum|Forum|2 years ago
May 16, 2023
7 replies
7115 views

May 31st, 2023

We are happy to welcome Ivan Mironchuk, Principal Product Manager, Peter Fransen, Principal Scientist, Jason Hickey, Principal Product Marketing Manager and Sandra Hausmann, Sr Product Marketing Engineer for an AMA session about Maximizing your mobile app's potential with Adobe Journey Optimizer.

Our experts:

Ivan Mironchuk, Jason Hickey and Sandra Hausmann are from the Adobe Product Management and Product Marketing teams.
Peter Fransen is a part of the Adobe Engineering team.

How this AMA works:

This thread will open on Wednesday, May 31, for you to start submitting your questions.
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

J

Jason_Hickey

Adobe Employee

Hello community! Excited to be here and to answer your burning questions on Journey Optimizer!

HausmannS

Adobe Employee

Let us know if you have any questions for us.

Anuhya-Y

Community Advisor

@ivanmi1

As AJO and RTCDP built on top of AEP, 80 % of functionalities would be shared by AJO and RTCDP

What are the functionalities missing in AJO which are available in RTCDP?

RTCDP supports activations/destinations, AJO is missing activations.. but with direct mail , AJO also supports destination. Please share functionalities missing in AJO which are available in RTCDP.

J

Jason_Hickey

Adobe Employee

@anuhya-y thanks for the question! Adobe Real-Time CDP and Journey Optimizer are both built natively on top of Adobe Experience Platform, as you mentioned, and compliment each other in many ways. Customers of Real-Time CDP are looking for more sophisticated data ingestion, data manipulation, and data egress use cases as well as activation to non-engagement systems and social systems. Real-Time CDP also has sophisticated partner data connections. Direct Mail serves a specific use case for activating content to a customer's mailbox and does not replace Destinations.

I

IvanMi1

Adobe Employee

Definitely these two product capabilities are tightly aligned and are brought even closer together with upcoming functionality in Audience Composition. With AJO's native channel support there is the ability to provide rich authoring tools, personalization, preview and simulation and built-in reporting.

Anuhya-Y

Community Advisor

Are there any social media delivery channels planned in AJO product pipeline?

How is data privacy/governance would be handled in Decision management, AI models ?

I

IvanMi1

Adobe Employee

The benefit of having the real-time customer profile in Experience Platform means that you can orchestrate profiles through a Journey Canvas and then activate them to social channels. Today you can accomplish this either through a custom action in AJO, or you can include profiles that have completed specific Journey Step Events in an audience that is to be activated through RTCDP destinations. We will continue to evaluate how thee two solutions can work better together.

Anuhya-Y

Community Advisor

@ivanmi1 how is data privacy handled when custom action is in place to activate data to 3rd party tools?

SatheeskannaK

Community Advisor

Hi @Ivan_Mironchuk, @pfransen, @JasonHickey , @SHausmann

Does Direct Mail capability in AJO allow sending offer decisioning data as part of the extract sent to the vendor? For example, profile A is eligible to receive offer A and can that be included in the DM extract that is being sent out?

Thanks, Sathees