Adobe Journey Optimizer

Secure, Scalable Omnichannel Engagement - For the Most Demanding Industries Register Here: Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries    About the Session: With rising expectations for seamless, relevant, and personalized experiences across channels, it’s never been more important for organizations to deliver on the promise of truly omnichannel engagement. But for industries navigating strict compliance requirements—like healthcare, financial services, and government—meeting these expectations can feel like a balancing act between innovation and regulation.Join this session to learn how Adobe helps organizations move from fragmented communication strategies to scalable customer experience orchestration—securely, effectively, and with compliance in mind. Whether you're in a regulated industry or managing your own governance challenges, you'll gain insights to help deliver connected, compliant customer journeys.Key Takeaways: How to transit

Brands are increasingly focused on unifying customer data from various sources to create a single, comprehensive view of each customer. As part of this shift, many are moving to Customer Data Platforms (CDP). For instance, a brand may plan to adopt Adobe Journey Optimizer (AJO) to unify customer data and capture real-time behavioral data. Concurrently, many brands are migrating from Adobe Campaign V7 or Campaign Standard to Campaign V8. In this context, it is common for brands to utilize both Adobe Campaign V8 and AJO, which are powerful marketing automation platforms. This raises several questions:   Is it not sufficient to have either Adobe Campaign V8 or AJO to handle business use cases? Would it be better to adopt AJO, the latest in the market, instead of migrating to V8 from Adobe Campaign Classic or Standard? What is the need for having two marketing automation platforms within the ecosystem? If these questions have crossed your mind, the details below will provide clarity

At Adobe Summit 2025 we are bringing the AMAs (Ask-Me-Anything) out of the Community and on to the stage! We will be hosting the Journey Optimizer AMA Live on Scaling Orchestration to Omnichannel Engagement in Adobe Journey Optimizer - a follow up of the Scaling Orchestration to Omnichannel Engagement in Adobe Journey Optimizer [L535] lab at Summit, to continue the conversation with the experts after the lab.   Topic: Scaling Omnichannel Engagement in Adobe Journey Optimizer When: Wednesday 4:50 - 5:10 PM PST Where: Community Pavilion Theater With: Aditi Dash, a.k.a. @ad30, - Sr. Manager, Product Management, Adobe & Sandra Hausmann, a.k.a. @hausmanns,  - Sr. Technical Marketing Engineer, Adobe   Add to Your Summit Scheduler Now!   Whether you're attending the Summit lab in person or not, this is your chance to engage directly with our experts and get your most pressing questions answered related to the above top

Hi everyone! Discover a goldmine of Journey Optimizer insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Journey Optimizer sessions and labs. Whether you're a seasoned user or exploring Adobe Journey Optimizer, this post is your key to navigating Summit's content.   Session/Labs Recording Speakers Date & Time Solutions Transitioning to Customer-Centric Multichannel Engagement Experiences [S523] Jose Luis Mendoza, Martech Manager, Interbank Michael Stranapede, Enterprise Architect, Adobe Tuesday, Mar 18 | 1:00 PM - 2:00 PM PDT Adobe Journey Optimizer, Adobe Analytics, Adobe Real-Time CDP AMP Drives High-Impact Cross-Channel Journeys with Adobe Journey Optimizer [OS532] Bonnie Thorne,  , Head of Digital and Customer, AMP Sylvia Lam, Marketing Automation Manager, AMP Bank Tuesday, Mar 18 | 2:00 PM - 2:30 PM PDT Adobe Journey Optimizer   AI-Driven Excellence: How AI Assistant Transforms Cust

Hi Journey Optimizer Community,    We’ve pulled together a curated collection of on-demand sessions from Adobe Summit 2025, focused on Customer Journey Management and Adobe Journey Optimizer. Whether you're looking to explore the latest innovations, get practical tips, or see how brands like Marriott, T-Mobile, and World Vision are using Journey Optimizer, then this resource has it all. 📌 What you’ll find: Product roadmap and new features Real-world customer success stories Expert tips to elevate your Journey Optimizer strategies 👉 Explore the full resource page here   This is a perfect guide for both new and experienced Journey Optimizer users. Take a look and share your favourite takeaways with the community!

The biggest challenges with AEP/AJO was the long wait time for batch audience evaluation via UI. Every time we created a batch audience, we had to wait an entire day for it to process overnight. This made it hard to launch campaigns quickly or react to customer needs in real time. 😩 Now, with Flexible Audience Evaluation, you can evaluate batch segmentation on-demand—whenever you need it! No more waiting for the nightly run—just evaluate, activate, and launch your campaigns instantly.   https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/methods/flexible-audience-evaluation   What are your thoughts on this? Is it going to be impactful in your project? 

Please join the Stensul and AJO teams for an exclusive networking event to connect with industry leaders, explore powerful integrations, and enjoy a night of great vibes! RSVP here!Details: Date: Tuesday, March 18Time: 7:00 PM - 9:00 PM PT. Before the party starts, swing by the Adobe booth in the Community Pavilion for an exclusive demo from 6:00 - 7:00 PM PT. Location: The Oak Room Whiskey & Tequila bar is in The Rockhouse, just a short walk from the expo hall. The Rockhouse is on the second floor of the Grand Canal Shoppes in The Venetian Resort.Don't forget to RSVP! As an official Adobe partner, Stensul integrates seamlessly with Adobe Journey Optimizer, Adobe GenStudio for Performance Marketing, Workfront, Marketo, Campaign, Adobe Experience Manager and more. Can't make Tuesday night? Stensul is hosting other events, dinners, and activations throughout the week! Check out the full lineup here! 

Hello Journey Optimizer community! I wrote a blog post about five of my favorite things in Journey Optimizer that might be hidden gems: 5 capabilities you aren’t using in Adobe Journey Optimizer — but should be   Abstract: Journey optimizer. Personalization pro. Experience Maker. No matter what term you use, you’re working tirelessly, every day, to build better personalized experiencesfor your customers. You’ve said goodbye to siloed, batch-oriented marketing campaigns and hello to real-time omnichannel customer journeys. We’ve consulted the experts and are here to show you five things you might not be doing in Adobe Journey Optimizer — but should be.   You can find the complete post here: https://business.adobe.com/blog/the-latest/5-capabilities-you-arent-using-in-adobe-journey-optimizer-but-should-be    Please feel free to reach out in case you have any questions through the below comment section. 

Marketers are constantly looking for ways to simplify creating deliveries. It can be difficult to add content to your delivery which complies with your template, and keep deliveries up to date as the template changes over time. Adobe Journey Optimizers Fragments feature streamlines this process. So, what is a Fragment? It’s a reusable component that can be added or referred to in deliveries sent from Adobe Journey Optimizer. They’re designed for content, so your email templates header could be set up as a fragment. By having the fragment centralized and then referenced in many delivery templates, it allows you to update the content in one spot and instantly have those changes propagate across all linked templates.For example, updating your company logo in your email templates header. Usually, you would have to go into each template and update the same image in all of them. However, if the template header was saved as a Fragment, you would be able to simply update the Fragments log

Join us for an exclusive live session with Adobe product experts to discover how AI Assistant can unlock valuable operational insights, boosting productivity and redefining work in Adobe Experience Platform and its platform-based applications. In this session, you’ll explore: how AI Assistant enhances team efficiency and performance across various industries, how teams across the organization, from marketing operations to data engineers and architects, can leverage operational insights through AI Assistant, and the latest innovations and capabilities of AI Assistant that will drive productivity and redefine workflows in Adobe Experience Platform-based applications. Can’t attend? No worries—register anyway, and we’ll send you the recording! Register here: https://www.youtube.com/live/fGgFwAOZle8 

Sending birthday emails right at 12:00 AM in the recipient's local time is an excellent way to enhance personalization and customer engagement. For example, a customer in Paris should receive the email at 12:00 AM Paris time, while a US-based customer will receive theirs at 12:00 AM in their respective time zone. This approach ensures your message arrives at the perfect time, making the customer feel special. Here’s a guide on how to set up and schedule such birthday emails effectively using Adobe Journey optimizer tool.   Key Prerequisites Ensure the time zone field is available in the customer's profile. This can be sourced from the Preference Details field group.     Timezone attribute would hold a string value. Make sure to add the correct timezone value to the profiles.   Audience creation Use filters to identify profiles whose birthdays fall within a one-day timeframe. This ensures the journey targets the correct audience each day.    

Please join me in congratulating our Journey Optimizer Community member of the year 2024: @satheeskannak   

Decision Management enables businesses to automate and optimize their marketing efforts by leveraging artificial intelligence (AI) and machine learning (ML) algorithms to determine the best course of action for each customer interaction. Decision Management is a key component of Adobe Journey Optimizer which can be utilized in Adobe Target as well to deliver personalized experiences to customers on web and mobile. Decisioning API allows businesses to programmatically access and deliver personalized offers across various channels in real-time.Decision Management — Adobe Journey OptimizerDecision Management helps businesses determine the most appropriate content, offers, or next steps to deliver to individual customers at any given moment. Decision Management offers the capability to deliver the next best offer across inbound and outbound channels as part of its comprehensive customer journey management solution. It considers a variety of factors such as customer preferences, histor

Hi,   My client is using ACC for channel communications and reporting, and will start using AJO eventually. To provide smooth transition from ACC to AJO, I am preparing a document which provides details around various features that both the products support and don't support or AJO features in plan to release around the year.   It would be helpful to hear from community members about their discovery and analysis while providing support on AJO. Any detail/document that you had used to compare the features or additional to AJO will be of great help.    Thanks, Jyoti  

Calling all marketers looking for a new intelligent addition to your team,Join us for an exciting live session where Adobe product and engineering experts will give you an exciting sneak peek at our latest groundbreaking innovation: AI Assistant for Audiences, coming soon to Adobe Real-Time CDP to supercharge audience insights and actions. Using natural language, marketers can leverage AI Assistant for Audiences to estimate audience size, understand reasons for fluctuations, and define powerful goal-oriented audiences, unlocking more use cases and reaching audiences that matter.   Join us here: https://www.youtube.com/live/DYsyii7ldck   Can’t attend? No worries—register anyway, and we’ll send you the recording! Register here: https://engage.adobe.com/ExpLeagueLive-241113.html 

In today’s digital age, businesses rely on effective project management and communication tools to streamline their operations and drive success. For marketing teams, ensuring seamless communication around campaign approvals is critical for timely execution and alignment across stakeholders. In this blog post, we’ll explore how the integration of Workfront, Workfront Fusion, Adobe Experience Platform (AEP), and Adobe Journey Optimizer (AJO) can automate and enhance campaign approval communications, enabling organizations to deliver targeted messages to their audience efficiently. Understanding the Business Use CaseEnvision a scenario where a marketing manager greenlights a campaign project within Workfront, prompting an automatic initiation of a journey or campaign within marketing automation platform tools. This automated process ensures that tailored communications are promptly dispatched to the appropriate audience or segment. Traditionally, such procedures often relied on manu

Join us this Wednesday at 8:30 am PT for a new Experience League LIVE episode. My guests Don Huynh, Product Manager Adobe Journey Optimizer, and Pravin Prakash Kumar, Computer Scientist, Software Development, Media & Advertising Solutions, will introduce the new Content Cards feature for Adobe Journey Optimizer. Register now! Can’t attend? No worries—register anyway, and we’ll send you the recording!https://experienceleague.adobe.com/en/docs/events/experience-league-live-recordings/episodes/exl-live-episode-10-30-24 

Harmonize Audiences in Experience Ecosystems - Federated Audience Composition in Experience Platform Register Here: Harmonize Audiences in Experience Ecosystems - Federated Audience Composition in Experience Platform  Event Details Gain expanded access to enterprise data warehouses to compose audiences and power brand-initiated and in-the-moment experiences. In this session you will learn how to: Access critical warehouse-based datasets without copying underlying data to minimize duplication. Compose and enrich high-value audiences using warehouse-based datasets. Activate those audiences across multiple channels to support low latency use cases and power personalized experiences. Join our Adobe product experts to explore how Federated Audience Composition allows you to accelerate execution of brand-initiated and in-the-moment use cases. This live session gives you the opportunity to ask questions in the chat and get answers from the experts. Can’t make it? Sign up anywa

Jumpstart Your Productivity with AI Assistant in AEP+Apps Register Here: Jumpstart Your Productivity with AI Assistant in AEP+Apps    About the Session: Welcome to Tech Sessions! We’re excited to invite you to a webinar featuring Rachel Hanessian, Adobe's Principal Product Manager for Experience Platform’s AI Assistant and Ariel Sultan, Adobe’s Product Marketing Manager for Journey Optimizer and AI Assistant. Rachel and Ariel will guide you through best practices for leveraging AI Assistant in Real-Time CDP, Journey Optimizer, and Customer Journey Analytics, covering setup, and use cases, and best practices with AI Assistant. In this session you will discover how to boost your productivity across Real-Time CDP, Journey Optimizer, and Customer Journey Analytics. Throughout the session, Rachel and Ariel will be there to support you and address your questions. In the final five minutes, we’ll tackle any remaining questions and clarify complex topics to enhance your under

Experience League LIVE: AI Bash - Unlocking the Power of AI Assistant in Adobe Experience Platform Applications and Campaign   Register Here: AI Bash - Unlocking the Power of AI Assistant in Adobe Experience Platform Applications and Campaign  Event Details AI-driven tools are transforming the way we engage customers and streamline workflows. Join our AI-themed Experience League Live webinar to keep up at the pace of innovation and learn how Adobe’s capabilities will accelerate your productivity. Join our Adobe product experts to explore how AI Assistant transforms customer interactions and enhances productivity in Adobe Experience Cloud Applications and Adobe Campaign.  This live session gives you the opportunity to ask questions in the chat and get answers from the experts. Can’t make it? Sign up anyway and we'll send you the recording afterward. We hope to see you there!   Live Webinar Date: Thursday, September 26th Live Webinar Time: 8.30 AM PT  

If you're looking to make a shift in your career, or a student trying to discover your future career, this panel-styled webinar is for you! Come learn how to break into Adobe Digital Experience, and see what type of roles are open in this field and ask questions live to Adobe Journey Optimizer experts at Accenture. See below for details:Register today here: https://event.adobe.com/dxdiscovery0909

Watch the recording of Adobe Journey Optimizer Essentials webinar and learn the essentials of building Campaigns, mapping Customer Journeys, and creating Landing Pages for maximum impact: Adobe Journey Optimizer Essentials - Creating Campaigns, Customer Journeys, and Landing Pages   By the end of this session, beginners will possess the confidence to start leveraging Adobe Journey Optimizer to create impactful customer experiences that drive results.   Please reach out through the below commnet section in case you have any questions or feedback.   

Watch this introductory session to Adobe Journey Optimizer and get empowered as a beginner to create SMS and Push channel customer experiences that drive results using personalization: Journey Optimizer Mobile Capabilities   Please reach out through the below commnet section in case you have any questions or feedback.     

Experience League LIVE: Supercharge your customer engagement this summer with Adobe Journey Optimizer's three features: journey experimentation, frequency capping, and multi-lingual messaging.   Recording URL Here: Summer Spotlight - Three must try features in Adobe Journey Optimizer  Event Details As the summer heats up, so do the opportunities to engage with your customers in new and impactful ways. Join us for a one-hour Experience League Live for Journey Optimizer practitioners, whether you are in marketing operations, campaign/journey management, or customer experience. We will dive into the powerful features of Adobe Journey Optimizer.Discover how journey experimentation can help you fine-tune your customer interactions for optimal results across your journeys. Learn to implement frequency capping to avoid over-communicating and ensure your messages hit the mark. Explore the benefits of multilingual messaging to connect with diverse audiences within their preferred

If you're looking to make a shift in your career, or you're a student trying to discover your future career, this panel-styled webinar is for you! Come learn how to break into Adobe Digital Experience, see what type of roles are open in this field and ask questions live to experts in Adobe Journey Optimizer. See poster below for details and register for the webinar here!