Adobe Experience Platform

Hi AEP community,   Running Adobe Experience Platform at scale is exciting — but often harder than the demos suggest. From broken identities to segmentation limits, teams in banking, retail, and travel keep hitting the same walls. Let’s share what’s really working (and not) in production.   Identity & Profile Stitching – brittle glue Upstream systems creating same hash IDs for orignaal uniqe identifiers like email etc, and suddenly two customers become one (or vice versa). 👉 How do you validate identities before they reach AEP?   Event vs. Profile – one profile, many events Personalization often needs event-level behaviour joined with attributes (“did X three times in 7 days AND lives in Y”). 👉 How are you modeling event vs. profile data to make this practical?   Segmentation Logic – when the UI hits limits SQL-heavy teams often struggle to express complex business rules in PQL/Segment Builder. 👉 Do you prototype in Query Service first, t

Hello Everyone  We’re hosting AEP user group sessions to network, learn, and share experiences at 3 locations - London, New York City and Bangalore. What are User Groups?User groups are community-led gatherings where Adobe Experience Platform practitioners come together to learn from each other’s implementations and real-world experiences, share best practices, challenges, and ideas, and build professional connections. Why attend? Hear practical AEP use cases and insights from your peers Grow your network and exchange ideas with others in your region Upcoming Meetups Join your regional Chapter at below locations and register on the Events page for the upcoming Kickoff. London Chapter is hosting Event on October 16, 2025(Link coming soon) New York Chapter is hosting Virtual Kick off on Sept 25, 2025 and in person meet on October 30, 2025  Bangalore Chapter is hosting Virtual Event on Sept 11, 2025 and Inperson Event coming soon. Interested in starting an AEP User Group in

Dear AEP Community, Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Experience Platform. That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for August 2025, designed to help you resolve common challenges swiftly and effectively. Our Top KCS Articles are your shortcut to: Quickly identifying and resolving recurring issues. Accessing expert insights and best practices for AEP. Streamlining your troubleshooting process for maximum productivity. Empowering yourself with the knowledge to tackle any AEP-related problem head-on. Why spend hours searching for solutions, when our Top KCS Articles have already done the heavy lifting for you? Let us help you save time so you can focus on what truly matters – creating highly personalized digital experiences with AEP. Start supercharging your problem-solving skills today by exploring our Top KCS Article

Streamlining Data Integration:  Edge Network, AEP and Google Campaign Manager 360Kritika Pareek, Julien Piccini                           Integrating Adobe Experience Platform (AEP) with Google Campaign Manager 360 (CM360) to track and send conversion events from the Adobe Edge Network was a challenging but rewarding project. CM360, unlike AEP, isn't optimized for direct event streaming, necessitating creative solutions to bridge the gap. Business Use Case The objective was to establish a reliable method to forward conversion events from Adobe Edge Network to CM360. We tried reduce reliance on client-side scripts and improve data accuracy. The solution utilized the Campaign Manager 360 API to upload conversions in batch format, ensuring seamless integration while aligning with CM360’s attribution models and reporting standards. Project Context The project focused on forwarding the conversion events from AEP to Google

Hello Adobe Experience Platform users, We have a really exciting Ask Me Anything (AMA) on 9/2 at 8am PST where product and engineering will be answering questions on all things related to AI Assistant. You don't want to miss this!In the meantime, review this article from one our engineers who will be leading the AMA on 9/2: https://experienceleague.adobe.com/en/perspectives/prompting-101-how-to-talk-to-adobe-experience-platforms-ai-assistantRegister here: https://experienceleaguecommunities.adobe.com/t5/aep-events/ask-me-anything-september-2nd-with-experience-platform-experts/ec-p/769194

Not too long ago, I saw an ask that got me curious.  The ask was to reduce the number of streaming segments the group had created.  As you may know, I help with our own implementation of Adobe Experience Platform.  I wanted to dive in and see what was going on. General architectural pattern First, we must understand something that applies all over any system.  In any system that has a shared environment across groups, it presents a challenge.  The more an environment is shared, the more standardization, governance and shared resources you must incorporate into your environment.  The more environments are split up and isolated, the less need of these you have, but you introduce the possibility of each having done things vastly differently ways, re-inventing the wheel (e.g. 20 different definitions of revenue, 20 different definitions of an audience or an abandon cart journey) and have more difficulty in sharing across the groups (e.g. preventing overcommuni

Hi Everyone, Unlock the full potential of Adobe Experience Platform and apps at The Skill Exchange event through expert-led sessions. Save your spot and register today Join us on Wednesday, August 13, for a power-packed day of learning focused on Adobe Journey Optimizer (AJO) and Real-Time CDP, all designed to help you maximize customer impact, simplify workflows, and scale personalization. Type Title Speaker(s) Keynote Opening Keynote Klaasjan Tucker & Nimasha Jain, Adobe Real-Time CDP Balancing AI Personalization, Privacy, and Data Security Ketan Bhanushali & Lalitha Kavutharapu, Prudential Real-Time CDP Maximize Media ROI with RTCDP Collaboration Giuseppe Cagliostro, Wavemaker Journey Optimizer Calming Customer Chaos: Tackling Complex Journeys in AJO Adam Wilson, Air Miles Journey Optimizer Solving Adobe Journeys Beyond Email: Catch Errors Early Stephen Cave, World Vision & David Kangni, RiteAid More to Explore The Skill Exchange runs August 13–21, spot

Adobe Experience Cloud certification renewal is better than ever, thanks to a newly streamlined process. Now that the process has launched, we’re reaching out to the Adobe Experience Cloud community—including evangelists, advisors, product teams, and subject matter experts—for your input on the content of renewal modules. We invite you to recommend the most relevant and impactful articles, tutorials, or blog posts that would help certification holders keep their skills fresh. Our team will consider submissions for use as part of renewal modules. Submissions must be publicly available and hosted on Adobe-managed platforms such as Adobe Experience League, Adobe Developer, Marketo Nation, or Adobe Corporate websites. Your recommendations will help ensure that certified individuals engage with high-value, up-to-date content that reflects the evolving Adobe DX ecosystem. Thank you for helping us elevate the renewal experience for the entire Adobe community. Submit a content recommendation &

I recently gave an internal enablement session on the AI Assistant.  It was straight forward and didn’t go into too much depth.  Out of it came a lot of asks for any kind of rules or methodology I was following. My approach is simple; just use it to do my job.  As I think of any question, I quickly frame the question and ask the AI.  Nothing fancy, not trying to trick it, not doing large verbose prompts or persona, just straight forward Q&A. Break down more complex questions to simpler prompts and then tie these answers together myself for more critical thinking. Basic prompts: Do you know any documentation about Edge API? What are segment guardrails? What is the difference between rbac and obac? Can I do an upsert? At some point I started taking questions that others were posting in an email to me or more broadly to a group. Then have the AI Assistant answer them as is without changing anything. Questions people were asking: How are profiles qualified into a

Hi, We are planning to delete users/profiles from the AEP sandbox that have not been active for a year to remain under the licensing quota. There seem to be two ways we can delete them: 1. Datahygiene tool and 2. Delete APIs.Can we also use QS PSQL to delete profiles too? Also, I have a few questions.Does the API have a daily limit on data deletion? How is it different from other purge activities like data hygiene/PSQL?How does the delete happen? Does it only delete profile datasets, or does it also delete related records from the engagement datasets?What are your recommendations on setting up such a purge process for profiles/contact history in AEP? ThanksDebraj

Dear AEP Community,Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Experience Platform.That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for June 2025, designed to help you resolve common challenges swiftly and effectively.Our Top KCS Articles are your shortcut to:Quickly identifying and resolving recurring issues.Accessing expert insights and best practices for AEP.Streamlining your troubleshooting process for maximum productivity.Empowering yourself with the knowledge to tackle any AEP-related problem head-on.Why spend hours searching for solutions, when our Top KCS Articles have already done the heavy lifting for you?Let us help you save time so you can focus on what truly matters – creating highly personalized digital experiences with AEP.Start supercharging your problem-solving skills today by exploring our Top KCS Articles! Take a

Hi All, I've encountered an issue with inserting data into a qsaccel table created as a source for custom dashboards.I've followed the documentation available here: https://experienceleague.adobe.com/en/docs/experience-platform/query/data-distiller/sql-insights/reporting-insights-data-model and a very helpful article by @annamalai: https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-blogs/harnessing-data-distiller-s-query-pro-mode-for-chart-authoring/ba-p/673218 I am able to create the table and use it as a source for dashboards (creating it as a result of select query), however for the use-case that I'm working on I would like to be able to insert data directly into the qsaccel table.When trying to execute the INSERT statement in Query Service, I get the following error:  Error code: 42809Description: <MY_TABLE_NAME> is not a QsAccel Table Thank you in advance for any tipsKamil

Authors: @agregg @ben-maloney @danny-miller  Data Governance, honoring consent preferences, and data access control are three foundational pillars for building customer trust and are critical pieces to get right during your Adobe Experience Platform implementation and ongoing use of the platform. According to Adobe’s 2022 Trust Report, 79% of consumers stated that they were concerned about how companies are using their data. We are starting a blog series that will cover how different tools within AEP can support each of these pillars. Today, we’ll focus on Data Governance and AEP’s DULE (Data Usage Label Enforcement) framework.  First off, let’s talk about what we mean we say “data governance”. In this context we are referring to restricting the usage of data outside of platform due to organizational needs or contractual obligations. With so much first party data available in the tool and cross-channel activation opportunities that bring many dif

Attention all Adobe Experience Platform practitioners. We will be closing applications today at 5pm PST. Last chance to:🌟 Gain exclusive access to Adobe insights🤝 Connect with a global network of passionate peers🎤 Share your voice and inspire others🏆 Be recognized as a leader in the community Be sure to get your application submitted today- https://event.adobe.com/2025championapp-AEP?cgen=65FN7HS9&mv=other&mv2=Acrobat-Web

Dear AEP Community, Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Experience Platform.That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for May 2025, designed to help you resolve common challenges swiftly and effectively. Our Top KCS Articles are your shortcut to: Quickly identifying and resolving recurring issues.Accessing expert insights and best practices for AEP.Streamlining your troubleshooting process for maximum productivity.Empowering yourself with the knowledge to tackle any AEP-related problem head-on. Why spend hours searching for solutions, when our Top KCS Articles have already done the heavy lifting for you?Let us help you save time so you can focus on what truly matters – creating highly personalized digital experiences with AEP. Start supercharging your problem-solving skills today by exploring our 

In this post, we’ll explore how the Object Browser in Data Distiller simplifies query authoring by providing quick and efficient access to datasets and metadata. Designed for large environments with numerous datasets, the Object Browser eliminates the need to keep multiple tabs open allowing you to focus more on building your queries while navigating through the dataset structure at the same time. Using the Object BrowserThe Object Browser helps you easily search and filter datasets within your database. To navigate your dataset:Enter a table name in the search field to dynamically filter available tables based on your input.Alternatively, select Tables to expand and browse the full list of datasets and tables.All datasets in your selected database are displayed in a navigation rail on the left side of the Query Editor, providing a consistent view of available data. Exploring Related TablesSome tables have related or child tables. You can click the arrow next to a table name to ex

Are you passionate about Real-Time CDP and Adobe Journey Optimizer B2C? Ready to take your expertise to the next level? Make sure to apply to be an Adobe Champion where you can elevate your career, build your brand, and become part of an elite group of Adobe advocates. Applications are now open until June 10th- Apply now! In the meantime, explore our Champion Program and get tips for a standout application by watching this webinar. 

In this post, we’ll cover how to quickly and easily download your query results directly from the Data Distiller Query Editor. This feature is designed to streamline workflows for marketing and analytics teams by providing immediate access to query outputs for offline analysis, reporting, or Excel-based processing. How to Download Query ResultsOnce you have successfully executed a query in the Query Editor, follow these steps to download your results:Navigate to the Result tab of the Query Editor.Click the Download button located in the upper-right corner.Select your preferred file format from the dropdown options:CSVXLSXJSONThe file will be downloaded automatically to your local machine for immediate use. Important NotesThe Download button only appears when the query returns results.If no records are returned, the Result tab will display a ‘No results’ message and the download option will be disabled.The Download button allows downloading up to the maximum number of results permi

In this blog, we’ll walk you through the process of migrating your non-expiring Service Account (JWT) credentials to OAuth Server-to-Server credentials in Adobe Experience Platform. Why This MattersIf you’re using Query Service non-expiring credentials for automated workflows, scheduled queries, or API integrations with Query Service, you must migrate them. After June 30, 2025, these credentials will no longer refresh or authenticate.This migration ensures your systems continue to operate smoothly with no re-configuration needed post-migration. Who Needs to MigrateYou need to migrate if:You’re using non-expiring credentials in Query Service.Your credentials show up under the "Non-expiring Credentials" section on the Credentials tab in the Query Service UI. How to Migrate CredentialsFollow these simple steps to migrate each credential:Go to Queries in the Platform UIIn Adobe Experience Platform, navigate to Queries from the left-hand menu.Open the Credentials TabSwitch to

In this post, we’ll explore how you can stay informed about your scheduled queries by setting up alerts in Adobe Experience Platform. These alerts help monitor query runs and notify you of important status SQL query updates—so you can act quickly when things don’t go as planned. Why Use Query Alerts?Query alerts let you subscribe to real-time notifications for specific states of a scheduled query. You can choose to receive alerts when:A query startsA query succeedsA query failsA query is delayed beyond a set thresholdA query is quarantinedThis makes it easier to track automated workflows without constantly checking their status manually. How to Set Alerts for Scheduled QueriesWhen creating or editing a scheduled query in the Query Editor, you’ll see an option to subscribe to alerts for different states. Here’s how to use it:In the scheduled query setup, scroll to the Alerts section.Select the checkboxes for the alert types you want to subscribe to (start, success, failure, et

In this post, we’ll explore how to manage dynamic SQL audience in Data Distiller by using the INSERT OVERWRITE INTO command. This capability enables you to fully refresh the contents of an audience with the results of a new SQL query, making it ideal for use cases that require recurring or complete audience updates, such as monthly re-qualification or based on customer behavioral pattern. What is INSERT OVERWRITE INTO?Unlike the standard INSERT INTO command, which adds new profiles to an existing audience, INSERT OVERWRITE INTO removes all current audience members and replaces them with only the profiles returned by your SQL query. This ensures precision and control when updating SQL audience definitions at scale. Audience Behavior in Real-Time Customer ProfileWhen an overwrite occurs, Real-Time Customer Profile applies the following logic:New profiles in the batch → marked as enteredRemoved profiles (not in the new batch) → marked as exitedUnchanged profiles → no action take

We’re excited to share the on-demand session recordings from Adobe Summit 2025, specifically focused on AEP & RTCDP. Whether you want to revisit a session or catch up on ones you missed, this curated list brings together the most relevant insights for AEP & RTCDP users, practitioners, and champions. Check out the full list of sessions below – organized for quick reference, with direct links to each recording: Session Name Speakers (Name & Designation) Recording Link Accelerating Audiences: Learn How to Action on Your Audience Strategy [S508] Josee Healey, Sr. Product Marketing Manager - Adobe Real-Time CDP, Adobe / Shelby Mansuri, Sr. Manager, Product Management, Adobe Recording Link Adapting to Evolving Challenges in the Media and Advertising Industry [S941] Ian Dejong, Principal Strategist - Media, Entertainment & Trust, Adobe / Angelo Sinibaldi, Director Data Commercialization and Strategy, Nine Entertainment Recording Link AI-Driven Excellence: How AI As

You must have heard of the Edge Network while implementing the Adobe Experience Platform (AEP). However, not everybody knows what it really is or understands it in full. In this post, I want to mitigate this gap and I am going to introduce this part of AEP.DefinitionLet us start with the definition of the concept of "edge network" in general:It is the physical portion of the network that interconnects with “the outside world.”I like it because it is concise, and it encapsulates all that needs to be explained. If you think of AEP as a mesh of services, servers, network devices, databases..., most of these elements are hidden behind a security system. This mesh is what we call AEP Core. Only a small portion of this mesh can be accessed from external systems.The first building block that can be accessed from the outside world is Data Ingestion, but only secured and vetted private networks are allowed. There is also a data access for the Discovery & Insights building block, which requi

IntroductionQuery Quarantine is a new feature in Data Distiller designed to enhance system resource management by isolating repeatedly failing queries. This feature helps maintain operational efficiency and data integrity across platform-based applications such as RTCDP, AJO, and CJA. Key FeaturesAutomatic Isolation: Query Quarantine automatically identifies and isolates queries that fail 10 or more consecutive times by placing them in a Quarantined state1. This prevents wasted compute hours on consistently failing queries and allows for intervention before further execution.Enrollment Process: When creating a schedule, users can enroll their queries in the quarantine feature. This opt-in approach allows for targeted resource management.Inline Enrollment: Users can also enroll a scheduled query into the quarantine feature from the inline actions of the Scheduled Queries tab.Alert Subscription: Once a query is enrolled in the quarantine feature, users can subscribe to alerts for st

Use this thread to ask any questions related to the Migrate your mobile app from the Adobe Target to the Adobe Journey Optimizer - Decisioning extension tutorial on Experience League. Experts are monitoring this thread to ensure your questions are answered.