Adobe Audience Manager

I am working with a potential client and they keep waffling back and forth between building a native Salesforce app or letting me use my preferred front-end technology, Angular.I am not very familiar with Salesforce course , so if anyone could provide some insight for me, I would be very grateful!Basically, I believe that building the front-end with Angular and using the Salesforce API for the backend is a great solution that would work really well. (They already use salesforce as their CMS and do not want to change that, which is fine with me.)As far as I can tell, there is no benefit to building the app directly into Salesforce except that if I built it with Lightning, non-code users could edit the project. Is this interpretation correct? Am I missing something? Can anyone explain why a native Salesforce app would be a better choice?Thanks!

Hi guys, I hope everyone is doing good and health. I'm trying to implement an use case that I don't really know if it's possible or if I'm missing something. Let me give a quick overview. I've created a new Datasource (based on Customer ID) to onboard data from the CRM. For the onboarding process I'm basically importing only CRM_ID  TRAIT_ID (ie):1 "crm_user_user"="1"2 "crm_user_user"="1".....The file is process fine:  We have Adobe Analytics on the Website and we have server-side forwarding in place - working fine, we have other destinations. At Data Collection (Launch) we are doing the ID Sync once the user logs in, passing the integration code of the Onboarding Datasource (created above) and the logged CRM_ID for the ID Sync - our understanding it's that this ID Sync will map the AAM UUID with the CRM ID on this Datasource (right?). We worked with Adobe TechOps and created a S2S Destinatios (User DPID segment export) - Already in place.&n

I really like this wonderful communityWhat advice would you give me as a first step?I am Arabic, but I love Adobe a lot and translate everything that is written to learn more

Hi- Hoping for some clarification on any errors I may encounter in the following scenario. Say I have 10 traits that are outdated and need to be delete entirely.Each trait is currently connected to various segments.The segments contain other active traits, so I would like to keep the segment itself. Am I able to delete each of these traits, even though they are connected to various segments? Do segments automatically update if a connected trait is removed? Or is it the case that I would need to update each segment individually to remove the connected traits that I want to delete, and THEN go and delete the trait? Any clarification on this process would be helpful. Thanks!

Hi all, I was trying the BAAAM tool plugin to access traits and segments. I have the latest 64-bit Microsoft Excel version and downloaded the BAAAM worksheet from the AAM Release notes.After copy-pasting the information token & ORG id, later I try clicking on "validate token" but keep getting a Token error  -  Token Error: 400 Bad Request {"message":"Strings must not be null","code":"ILLEGAL_ARGUMENT"} Can someone please help how to troubleshoot this and fix it? I've already tried the following:- I have tried it running with and without a corporate porxy server running behind- I have the latest 64-bit Microsoft version- I have saved the file as a macro-enabled excel (.xlsm) Would really appreciate some help on this. Thanks,Jyothi Naik

Hi, am trying to read the created and update date fields on the BAAAM export from AAM but the data which is available can't be transformed into any dates which Excel recognises, anyone know how to convert it? Thx

Audience Manager is a robust data management platform that lets you build customer segments from first, second and third-party data sources. This helps advertisers in communicating the most relevant marketing messages to different segments, increase their media efficiency and improve customer experience. But to gain more insights about these individual segments, there are limitations to what Audience Manager can do within its instance. Enter Audience Analytics, a first of its kind, productized integration of Audience Segments with the powerful data analytics engine powered by Adobe Analytics. Through this integration, marketers can view segment data, such as demographic & psychographic information, CRM data, and ad impression data within their Adobe Analytics instance. It enables them to create segment-specific dashboards and monitor KPIs all in real-time without manual intervention.Prerequisites:You are a customer of both Audience Manager and Adobe Analytics.You are using the Expe

We are using Adobe livecycle ES2 Version 10 in our project , we connect to livecycle through JAVA and we would like to know how to print double sided PDFs through the API's of Adobelive cycle.

Hi, Any idea which key name that we need to use to identify the users those who visited through iPad/tablet. I tried to use d_device_hardware_type but nothing showed up.d_device_hardware_type  contains padd_device_hardware_type  contains tablet Thanks in advance

I was sending one segment to a group of destinations and got this error for 1 of the 2 Google Ads destinations. One went through just fine, the second gave me this message. Any idea what this is? I couldn't see any difference between the destinations except that the account number was different.   

Getting Started with Profile Merge Rules A Profile Merge Rule in Adobe Audience Manager (AAM) allows you to choose how or when to stitch a user’s cross device behavior together based on customer authentication. AAM lets you define the rules to bring together profiles from multiple devices of a user, as well as multiple people sharing a common device, and hence lets you target people instead of devices. Profile Merge Rules have a dependency on ID synchronization. Prior to creating a profile merge rule, make sure you have a cross-device data source set up! Once the data source setup is complete, evaluate your use case for creating a Profile Merge Rule. Use cases can be different for each type of industry. A general best practice is to start by looking at the goal(s) of your campaign. Here are some questions to consider when forming the strategy for your Profile Merge Rule: Do you want to focus on personalizin

Data governance is a top priority for most digital marketing customers today.  Given that, customers need control over the data that gets forwarded to AAM from Adobe Analytics.  Implementing the [cm.ssf] context variable gives our customers the power to flag Analytics hits that should not be forwarded to AAM. Let’s discuss a couple of use cases where the [cm.ssf] context variable has been used as a solution.User consentThis use case was related to GDPR and user consent.  If a site visitor has not provided consent, it is imperative that Analytics data not be forwarded to AAM.  Please note, this solution does not capture user consent, however, if the customer has a consent management system or process, the [cm.ssf] context variable can be set to control the data sent to AAM via SSF.   Elimination of pixels on specific pagesThis use case was related to eliminating all marketing pixels on specific pages of the site.  Adding conditional logic to the p

Hi, I would like to create rule based trait if Android version greater than or equal to 8. The below doesn't seem to be working. Do we need to manually create if value contains Android 8.0, Android 9.0, Android 10.0 etc.  

Hello, I am reorganizing my folder structure.Therefore I want to move folders, containing traits or segments, to an other (new) folder.How do I do this?

  Lab Details Learn about Predictive Audiences, Trait Recommendations and how to leverage these Adobe AI-driven features to achieve your business goals. Discover how to classify unknown audiences into Personas using AI. Discover how to surface similar audiences in Segment Builder to expand segments. Use intelligent recommendations in Audience Marketplace to uncover third-party data opportunities.  Summit LAB Schedule Wednesday, April 01 | 01:30 PM - 03:00 PM Thursday, April 02 | 09:00 AM - 10:30 AM Speaker(s) Liron Goren Snai, Product Manager, Adobe Matt Kapilevich, Senior Architect, Data Science, Adobe Session Length 1h 30m Catalog Link L798 - Embrace the Power of Data Science in Adobe Audience Manager   Q&A Please use this thread to ask the question related to this lab. Don't forget to register yourself for the LAB using the catalog link above. Seats are limited!!

Significant daily difference in population between segments in AAM and Facebook destination created the same day. Does anyone have and explanation why this might be happening?

We had seen the get visitor profile is getting refresh on only app launch  We would like to get it refreshed  more frequent we can as our use case are get the  onsite segmentation and add suppression during the activity session for IOS / Andriod   

Hello,  I'm trying to use events captured in Adobe Analytics as signals in Audience Manger. I've done the necessary setup including enabling server side forwarding option.Based on the AAM documentation, we can refer to the Adobe Analytics variable in AAM by using the 'c_' prefix in the Analytics variables. For example: 'c_eVar1' to refer to AA variable eVar1. However I'm not able to see any data for the signal 'c_events' inside AAM even though we are capturing events like event1, purchase, etc, in AA. So my question is, can we not refer event variables in AAM using 'c_events' key just like we do for eVars and props (c_eVar1, c_prop1)? Thanks

Hi guys, Any idea how to implement Leads Scoring? Thanks

auto created trait folders are given a datasource by default. In this case a source(folder trait level) other than the traits that lies "beneath". I can manually change the data source in the AAM UI, but as this goes for A LOT of folders i would like to solve this in bulk using BAAAM. But BAAAM doesn support "calling" these folders. Any suggestion on how to solve this in an easy way? Not really "interested" in doing this in manual operation for several hundred folders.... my objective is to keep data isolated in various buckets (using data sources), but im questioning if this is taken care of or not in this case since everything is "grossed up" on the other source?! But could be mistaken, since everything underneeth the foldertrait is isolated per se.

Hi, I'm planning to send same trait key name but with 100+ different trait key value to AAM(onboarded trait). For eg: couponcode="A", couponcode="B" etc. In this case, do I need to create 100 different trait. or, will it work if I create 1 trait to consider all key values using regex and to take care of this in dynamic manner. for eg:couponcode matchesregex   .* I would like to consider all users those who are eligible for any coupon code. In this case, if i create the above trait expression and create the segment for the same. Will it work? Any thoughts on this? @shweta_singh @varun_kalra @gaurang-1 @tof_jossic  Thanks in Advance 

Please help! My segment folders in AM are suddenly empty! There are still traits that are mapped to segments, but the segments are all gone. Any ideas?

Hi Everyone, We are about to do an integration from our first party data source with AAM, to avoid any future data reprocess, we would like to include all the fields in the scope, including several calculated fields. Given this calculated fields are not available yet, is it possible to include the columns for these fields associated to a client ID with a default value and then populate them when we have said variables available?. Here's an example of how we are hoping to upload the data. Client ID         Ordered Items          CLV123                           1                    Default Value1234                         4                    Default Value12345          &

Could we have some guidance on how we could run Target Activity pre-prod test while using AAM onboarded segments. How can we setup a test browser that is a part of target segment population?   For our on-site personalisation, we want to use AAM segments that use onboarded customer traits. Customer data is passed into AAM from CRM and other corporate data storages through a weekly onboarding. For example, a segment may include people who currently own a certain product. A Target Activity may use this segment, or a segment combining this with other rules (such as marketing consent trait, etc.) to serve an experience on site. We want to be able to QA it properly before it goes live, so we have confidence that the experience is only shown to people we intended. Thank you so much for your help!  

Hi, we are setting up AAM with the onboarded data definition and there are a few questions about it:If we have a "last_purchase" trait and it includes multiple values (SKUs or Products), Can we store it with a JSON or delimited format? What will be a best practice abount it?Is there any format consideration adding an integer or a string value with a trait? Thanks for your support.