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Luca_Lattarini
Luca_Lattarini
Level 9
November 19, 2020
Solved

Leads Scoring

  • November 19, 2020
  • 1 reply
  • 1982 views

Hi guys,

 

Any idea how to implement Leads Scoring?

 

Thanks

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Best answer by cdermody
I would speculate that he is wondering if ACS can be configured so that engagement can be measured, in the form of a lead score, as profiles engage with content delivered through Adobe Campaign Standard. E.g. If an audience was sent a delivery, non-opens would merit no score, opens would merit "x" score, and clicks would merit "y" score. As campaigns are carried out, these scores would lead to a better determination of profiles engaging with your content vs. those that are not.

1 reply

Gaurang-1
Gaurang-1
Level 9
January 21, 2021

Hey,

 

Can you share more details about - Leads Scoring ?

 

Thanks,

Gaurang

    C
    cdermodyAccepted solution
    Level 3
    May 24, 2021
    I would speculate that he is wondering if ACS can be configured so that engagement can be measured, in the form of a lead score, as profiles engage with content delivered through Adobe Campaign Standard. E.g. If an audience was sent a delivery, non-opens would merit no score, opens would merit "x" score, and clicks would merit "y" score. As campaigns are carried out, these scores would lead to a better determination of profiles engaging with your content vs. those that are not.
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