Adobe Analytics

Introduction By now you have probably heard of the Web SDK (Alloy.js) and Edge Data Collection. Whether you are on a quest to learn more about Adobe's new technology or aren't sure where to start with your migration, we're here to help you. In this blog, we're diving into the world of Web SDK and Edge Data Collection to demystify the process, share our best tips and tricks, and equip you with the know-how to kick start your migration journey.   Tip #1: Pick the Right Moment  Identify specific use cases where Edge Data Collection would make a difference. Some common use cases include real-time segmentation and personalization, real-time triggers via Adobe Journey Optimizer, solving for cookie deletion, establishing a semantic data structure, offloading third-party tags, and reducing page JavaScript. Additionally, you may be looking to modernize your outdated implementation with Adobe's latest data collection technology. Once you've identified your use cases, it's time to

Hello Everyone, Posting here some details about the Adobe Analytics Champions Office Hours (May - EMEA/APAC) session, In case you missed it. The hosts were: Ioana Maftei, Victoria Xiao, and Myself. Organized by Mandy George. We spoke about 'How to Become Adobe Analytics Champion', 'Tracking Mobile App Activity within 30 days of Installation', 'How to Track Multiple Workflows', and few other questions from Audiences. Watch the recorded session here and past events on AA User Group YouTube channel. Look here for the upcoming events from Adobe Analytics User Groups: https://analytics-augs.adobe.com/events/#/list Thank you! Krishna Musku

Is there a way to configure override last touch value in CJA similar to that of adobe analytics ? How does the last touch channel attribution work for below use case? Marketing channel derived field:- if utm source equals “email” then “email”- if referrer contains “facebook/instagram” then “social”- if referrer contains “abc.com” then “Internal”- otherwise set value to “direct” use case: new user visit home page website via email(utm_source) -> user navigates to product  page -> add to cart page -> checkout page(purchase) What would be the last channel attribution for the purchase? Email? Direct?

Watch Now Join Adobe Champion Meghan Powers as she demystifies the implementation process of the Adobe Web SDK. In this insightful webinar, Meghan will guide you through her team’s strategic step-by-step approach, detailing pre-implementation preparations, the implementation phase itself, and post-implementation strategies. Gain valuable insights into best practices and potential challenges to navigate.This webinar is tailored for all audiences, offering practical advice devoid of technical jargon or code snippets. Whether you're a marketer, analyst, or strategist, this webinar will equip you with the knowledge to optimize your use of the Adobe Web SDK.  

By : Prachi Jain & Luc Forgeron Introduction Have you noticed your “Unique Visitor” counts increasing in your Analysis Workspace reports? Are you confident in the accuracy of your visitor identification reporting to personalize-at-scale? To set your mind at ease, Adobe, a leader in the digital marketing and customer experience domain, offers a powerful data collection tool known as the First Party Device ID (FPID), which empowers organizations to create stronger relationships with their customers. In this article, we will delve into the concept of Adobe's FPID and explore its benefits, applications, and best practices for effective visitor identification integration.  Understanding Adobe's First Party Device ID  The Adobe Experience Platform Web SDK assigns Adobe Experience Cloud IDs (ECIDs) to website visitors through the use of cookies, in order to track user behavior. The FPID can be used as a unique identifier to seed the ECID cookie, allowing businesses to colle

Introduction This is the second of two blog posts about customer engagement and customer experience metrics on global web properties at 3M.  In the first entry (A Novel Approach to a Web Engagement Metric), I provided an overview of a 3M.com Engagement Index which is a composite measurement of six dimensions of visitor engagement.  In this post, I will share some surprising insight about the relationship between engagement and customer experience metrics. Measuring Customer Experience We have been gathering customer experience feedback using surveys on 3M.com for more than two decades.  I was even featured in a Fast Company article about this way back in the year 2000 (Fast Company: Here’s Our Site – Are You Satisfied?).  The form and function of our visitor survey has changed many times, but the fundamental concepts have been consistent.  This customer experience data is a nice compliment to the rich behavioral data in Adobe Analytics.   We trigger feedba

Hi champs,I have a general question about the prop's pathing abilities and whether props are actually still necessary in 2024 anymore.So, in the past, I would set a prop over an eVar if I needed pathing and see whatever values had been set in a sequence and eVars did not support it.Today, Analysis Workspace supports pathing on both Flow and Next or previous Item visualizations which makes me wonder, for what reason I am actually using props anymore (especially since I can set my evar to expire after the Hit). Ok, maybe for list support, but honestly, the 100 character limitation on prop values make them barely usable anyway.Maybe I am missing something, but curious to hear your answers.Björn 

I have recently been through the process of migrating our Adobe Analytics implementation to Web SDK.  My intention is to write a series of blog posts detailing what my thought process was, how we got it done, and the things you need to be aware of when you take this on.  In other words, I've made the mistakes so hopefully you don't have to! Why move to Web SDK? Before we get on to any elephants, I wanted to take a moment to explain why I think you should migrate to using Web SDK for your Adobe Analytics data collection. Support for First Party Device ID This was our number one reason for moving.  On certain browsers the lifetime of an Adobe Analytics cookie is limited to seven days.  The impact of this is that you lose track of users, making your analytics data less accurate and reducing your ability to personalise experiences. Using a First Party ID (which is only an option when using Web SDK) you can remove this limitation! I hope to cover First Party Device IDs i

Hello Everyone,   Posting here some details about the Adobe Analytics Champions Office Hours (April - EMEA/APAC) session, In case you missed it.  The hosts were: Ioana Maftei, Mark Busani, and Myself. Organized by Mandy George. We spoke about custom events tracking, filtering table by metric values, all values related to average time on site, counting product dimensions. Also, takeaways/highlights of Summit 2024. Watch the recorded session here and past events on AA User Group YouTube channel. Look here for the upcoming events from Adobe Analytics User Groups: https://analytics-augs.adobe.com/events/#/list  Thank you!

Use this thread to ask any questions related to the Experience League LIVE session titled, "Bringing your Adobe Analytics data and analyses into Customer Journey Analytics." We will add/answer questions below that were asked in the livestream and we didn't have time to answer live. Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Introduction Adobe Customer Journey Analytics (CJA) can be thought of as a detailed and intricate mosaic. Just like in a mosaic where each tile has its own unique color and texture, in CJA, each tile represents a unique dataset. These tiles, with their different colors and patterns, symbolize the wide array of user event, lookup, and profile datasets at your disposal. Each of these individual tiles, when expertly placed together, create a rich, insightful, and vivid data model picture of the customer journey, much like how individual tiles come together to form a mosaic. The role of CJA is akin to that of an experienced mosaic artist, who skillfully combines these tiles, with their different colors and textures, into a unified and comprehensive whole. Just as a mosaic artist understands how each tile contributes to the overall design and aesthetics of the artwork, CJA seeks to understand how each dataset, or 'tile', contributes to the overall understanding of the customer journey. By d

Hello Experience Cloud Product users,   Adobe is hosting 2024's first bi-annual roadmap webinar series of experience cloud products from April 16th to May 19th.   Roadmap Webinar for Adobe Analytics & Customer Journey Analytics is on April 30th 11AM EDT (NA/EMEA) and 7PM EDT (NA/ANZ/JAPAC). This live 45 minutes webinar will unveil the latest updates and future directions of Adobe Analytics with it's focus on Customer Journey Analytics. In this roadmap webinar, you will get to take a look at what’s coming next. Also, have an opportunity to ask questions and engage directly with the Adobe product team.   Speakers:@jacobdraper Matt Freestone@agorrepatiDerek Tangren (Speaker of 'Elevate Your Analytics: Intro to CJA' lab in Adobe Summit 2024)   See remaining experience cloud products dates and register here:https://roadmapwebinars.adobeevents.com/webinars/

In today’s digital landscape, organizations relentlessly search for progressive methods of enhancing customer engagement and driving relevant interactions. Using powerful technologies like Adobe Experience Platform and Journey Optimizer, businesses can streamline their operations and deliver personalized experiences at scale. However, employing the full capabilities of these platforms requires a strategic approach, which is where Journey Optimizer's new Use Case Playbooks come into play. Adobe's Use Case Playbooks provide pre-defined workflows that address common business scenarios. The playbooks offer an overview of each use case, including its purpose, goals, target audience, and the resources needed for implementation. Use Case playbooks do more than conserve time and effort; they also support organizations in leveraging effective strategies to meet their objectives efficiently. The availability of a mindmap, which visually represents real-life customer touchpoints associated with e

I would assume a lot of implementation specialists are setting up tracking for error in some way in Adobe Analytics, so I figured that I would ask if anyone out there in the Adobe Analytics community who have been doing this a long time developed a best practice for that.  Recently, we'e been going back and forth about the "best" way to accurately track different types of errors while also using Adobe Analytics to its best potential.  We've approached it from different ways: Originally, we fired one event any time there was an error and then two eVars:Error TypeError MessageMore recently, we have tried firing the same event but instead used a list variable to capture all errors happening in a particular scenario, so we would have an errors array with the error event.The most recent discussion has centered on using three different kinds of error events, like service errors vs. user generated, etc. I've also started to rethink how we also manage the expiration of the

I have a confession to make; this is not the blog article I was planning to write this week.  In fact, this week's original blog article was practically finished when I received a message.  The message, in response to Part 1 of my series, made me stop in my tracks and realise I needed to cover something far more fundamental before going any further. The realisation was that the biggest challenges we face as existing Adobe Analytics implementation experts are:  Adobe Analytics is so ingrained in our thinking there is no map to find our way from Adobe Analytics to Web SDK During this series I am deliberately avoiding doing a rewrite of Adobe's technical documentation (and that's not about to change!).  However, following my above 'light bulb' moment, I've decided to go a lot further in providing some basic directions to help people on their way. So, if you will forgive me, we're going to take a detour from my planned route, to help you orientate yourself and naviga

      Our Adobe Experience Cloud communities serve as the dynamic core that fosters connections, fosters engagement, and empowers our users to craft transformative digital experiences for their customers. Today, I am delighted to unveil the 2024 cohort of Community Advisors. Comprising passionate and deeply engaged individuals, these leaders exemplify a commitment to excellence and generously impart their knowledge to all. Throughout their tenure, Advisors will actively participate in community endeavours, collaborate closely with Community managers, offer invaluable product insights, and, above all, share their expertise with the broader Experience League/Marketo Community. We eagerly anticipate welcoming the second wave of the 2024 class in June/July. Congratulations to the esteemed members of the class of 2024. 

  Thank you all for attending our session!   As promised, here is a copy of the presentation slides along with some bonus materials about using UX principles to present your data. In addition, we've included a DRAFT copy of the U.S. Bank Experimentation Team style guide for reference.  Please feel free to reach out to myself or @jeff_bloomer if you have any questions! As analysts, we often wish that the numbers would magically weave their own tale!  Unfortunately, no amount of pixie dust can bring that fantasy to life. Join us for our Adobe Summit session, Session S953 The Skill Exchange: Adobe Analytics Experience Makers Spotlight, to learn how you can create your own data narrative, no sorcery required. @jeff_bloomer will explain the value of a good story and its power to enhance the quality and impact of your work. @sharilynndeutsch will share the importance of a data style guide and the steps to create one.  Whether y

Adobe Analytics Data Types and Variables  by @imran__khan OverviewAdobe Analytics Data Types and Variables Adobe analytics allow us to capture and analyze data from digital properties with the help of evars and props. These data types help organize and categorize the information collected, allowing businesses to derive insights and make informed decisions. This blog will help us to get complete overview on data types as metrics and dimensions. It will also provide an overview on variables as traffic, conversion and events.Q&APlease use this thread to ask questions relating to this article

    Congratulations to @jennifer_dungan, Community Member of the Year!

 If you are an Adobe Summit newbie like I am this year, planning for the Summit can be exciting BUT daunting. I asked my fellow Champions who had been to the Summit what tips they have for first-time attendees, and they delivered! Here are some things they wished they knew before attending their first Adobe Summit. What to Add to Your Summit ScheduleIf you are still trying to figure out what sessions to add, @mandygeorge suggests prioritizing labs first. “Most sessions will be online after, (but) the labs won’t be.”Some of this year’s Champions will be presenting at the Summit. @katie_klein will be presenting on the CX Revolution on Tuesday at 2:30 PM. Thursday is loaded with Adobe Analytics Champion content. @frederikwerner kicks it off with a session to take your Adobe Analytics practice to another level at 9:30 AM. Mandy, @catherine_kum-seun, @sharilynndeutsch, and @jeff_bloomer will be hanging out with @justin-swanson

Across industries, on-site search is integral to the customer journey. Come join us at Summit as we talk about some advanced metrics to take your search analysis to the next level. See us in Session S953 The Skill Exchange: Adobe Analytics Experience Makers Spotlight. Whether you’re able to attend Summit in person or are watching the recording later, be sure to come back here on Thursday, March 28th for the full details of our presentation, including all of our formulas and codes. For now, a preview…   Many of your customers rely on your website’s on-site search to help them find what they’re looking for. How do you determine the success of your search results? @catherine_kum-seun will show you two metrics that you can use in your search analysis. Then @mandygeorge will show you a new way to classify your search terms to help you analyze meaningful groups. And of course, we will tie it all together by combining these tips into an analysis that will be sure to impres

 Welcome to the 8th edition of the Adobe Analytics Community Lens! The Adobe Analytics Community Lens is your community bulletin board highlighting the latest updates from the Adobe Analytics Community in one place. In this edition, we are sharing updates from December 2023 through February 2024, including, the most viewed Adobe Analytics content on Experience League, as well as the latest product releases, upcoming and past learning opportunities, and a lot more! Adobe Analytics Community Lens  📅EVENTS AND OPPORTUNITIES📅 Adobe Analytics Coffee Break: Wednesday, February 28th, 9am-10am PDT We'll be joined by Adobe Analytics Champions  Mandy George (@Mandy_George314), Christel Guidon (@christel_guidon), Meghan Powers (@Meghan_Powers), and Achia Walton (@kayawalton). In this AMA (Ask Me Anything) event, our Champions will be logged in to chat with you in this thread, ready to answer any of your questions related to Adobe Analytics, including tip

While Analysis Workspace is excellent for sharing data stories across Adobe Analytics users, users often need help if there is a need to share the report with outside individuals. Using the Workspace Project PowerPoint Exporter, you can go beyond exporting a project as a .pdf or .csv. You can automatically export visualizations and tables into a PowerPoint deck using the tool. As screenshots of the report and .pdf/.csv versions are a common way to share insights with a broader team, there are limitations around editing and clarifying key data points. This limitation may be a significant challenge if you want to emphasize or update critical findings from the analysis. However, using the PowerPoint Exporter tool, Freeform tables, including those with breakdowns, are transformed into native PowerPoint tables, making them easily editable and customizable. How to Use: Open the existing project or create a new one in the PowerPoint Exporter. Ensure the project is fully loaded and navigate t

Hi Everyone,We are happy to have you on the Adobe Analytics Community!Feel free to introduce yourself on this thread and connect to other members of the community as well. Here goes mine:I am Tanmay  working as a Community Manger for Adobe Analytics & Media Optimizer and have been with Adobe for the past 15 months now. I hold a MBA degree in Marketing and engineering degree in Electronics. Also, I am an Automobile Enthusiast and love to talk anything and everything related to Cars. I have authored case studies and articles on the automotive industry for a handful of publications and magazines. Also maintaining a Facebook page on cars. Apart from that I would usually spend time watching a TV series or gaming on my PC. I am a Call of Duty and Need for Speed fan. :)

On January 4, 2022, Adobe announced plans to end-of-life Reports & Analytics, as well as the SiteCatalyst point-product. The Reports & Analytics functionality and capabilities have been moved to Analysis Workspace and a threshold of workflow parity has been reached. The purpose of this post is to help you identify the assets that your organization is currently using within Reports & Analytics (R&A) and provide guidance for how to transition to Adobe Workspace. Here’s a list of what is covered in this post: Identifying R&A Assets for Transition to Workspace R&A Dashboards and Bookmarks Real-Time Reports Calendar Events – “Annotations” in Workspace Scheduled Reports Publishing Lists Other Features Identifying R&A Assets for Transition to Workspace A list of all Reports & Analytics assets that should be considered for the Workspace transition can be obtained through Logs. Within Adobe Analytics navigate to Admin > Logs > Usage & Access Logs. Key