Adobe Analytics

Introduction For effective management of Customer Journey Analytics (CJA), especially in the areas of Connections and Data Views, a well-structured, tiered sociotechnical governance process is essential. A comprehensive CJA governance framework ensures the reliability and relevance of Connections and Data Views. It also adheres to your organization's data governance strategy, especially regarding privacy and security. This blog post outlines key focus areas for efficient governance of CJA and highlights where upstream Adobe Experience Platform (AEP) data governance should be addressed to be effective in CJA. Define CJA Product Administrator Roles and Responsibilities: This involves identifying individuals or groups who will administer or use CJA and defining their roles and responsibilities. This step ensures accountability and proper access controls. Establish a Data Governance Framework: This entails setting up a framework detailing policies, procedures, and guidelines for manag

Introduction This blog post reviews several advancements in Customer Journey Analytics (CJA), specifically the derived fields functions from the June 2024 feature releases. These powerful, expanded CJA component manipulation options enhance your data analysis capabilities, allowing you to transform and interpret your data in more meaningful ways. Derived fields are applied at report run-time, and no underlying data is changed. They create new components sourced from existing fields by basing them on those fields. The Math Function, Next or Previous Function, Summarize Function, and Deduplication Function are powerful new options that can significantly enhance your understanding of customer journeys. Each new derived field function uniquely contributes to the analysis process in CJA, helping you uncover actionable insights and optimize your strategies through better customer journey analysis. Review of Derived Fields Enhancements The most noteworthy advancement in the Next or Previous

Assurance (formerly Project Griffon) is a tool within Adobe Experience Platform designed for implementation validation. It is extremely helpful to check extension versions, inspect data values, store testing logs, and troubleshoot implementation issues. While Assurance can help to validate your Web SDK implementation, it is particularly useful for mobile app implementations as it replaces tools like Charles that can be difficult to use for specific use cases such as validating an Analytics implementation. This blog will guide you through getting started with Assurance and key tools to help you with your mobile app validation. Installing & Registering Assurance  To get started with Assurance, install and register the extension in your app. First, add the AEP Assurance extension in your Tags property. This step should be relatively easy as there is nothing to configure within the extension - just search the catalog for AEP Assurance, install the extension, and publish your libra

Revenue Impact refers to the influence that changes or interventions have on an organization’s total revenue. It serves as a tangible measure of success and informs decision-making. For organizations aiming for growth and optimization, revenue impact is a critical tool. The formula for Revenue Impact is as follows:  Daily Unique Visitors x Conversion Rate x AOV x 364 x Lift  Daily Unique Visitors: This represents the number of distinct visitors to your website in a single day. It’s a crucial metric for understanding your site’s traffic. Conversion Rate: The conversion rate is the percentage of visitors who perform a desired action, such as making a purchase or signing up. It’s calculated as the number of orders divided by the number of unique visitors.  Average Order Value (AOV): AOV reflects the average amount of money a customer spends per order. It’s calculated as total revenue divided by the number of orders.  Lift: Lift refers to the positive change

In a recent blog, we introduced using Adobe Experience Platform (AEP) Assurance for mobile apps, including steps for installation, connecting to session, and covering some of the helpful tools within Assurance. Assurance enables you to validate your mobile implementation by verifying events, shared states, extension versions, and more, ensuring your implementation is configured correctly and running smoothly.  This post will focus on using Assurance to validate and troubleshoot your Adobe Analytics implementation. Using the new Analytics Events makes achieving data accuracy easier than ever.  Getting Started  Ensure that you are connected to an Assurance session and have Analytics Events enabled. If you don’t see Analytics Events in your navigation bar, you will need to configure the side bar to add it.   Analytics Events Once connected, you’ll start seeing your Analytics events flow into Assurance. In the Events tab, the Detail column will show the event

Adobe provides multiple ways to exclude data (that you have collected) from your final Analytics reporting data set.  The most common method in use today is the IAB Bot Filtering tool, which (by default) excludes any hits containing a User-Agent header that matches a list of “bot-based” headers provided by the IAB itself.  The tool also allows you to provide your own list of “custom” User-Agents or IP Addresses that you would want to exclude hits from.  Using IAB Bot Filtering or other such tools is a great first step, but your Adobe Analytics implementation will still face two major problems:Not all incoming hits can be identified as bots by just examining the User-Agent header or the IP Address; some bots use ordinary User-Agent headers and/or can readily change their IP Addresses to mask their activity.Even if your IAB Bot Filtering setup is able to properly identify all of your incoming bot activity, that bot activity is identified only after an Adobe Analytics

By @jacob-dddev  & @kopeti  In the previous part of this 2-part series, we considered some of the reasons for choosing server-side data collection. In this second part, we will explore various APIs available, including the Edge Network Server API, Media Edge API, and Data Ingestion API, along with their benefits, technical aspects, and interesting fun facts. Aside from product-specific API, the following API are available for collecting data: Edge Network Server API Media Edge API Data Ingestion API Edge Network Server API The Edge Network Server API allows data to first hit Adobe’s Edge Network before being routed to an array of different products and services.  Benefit summary A single request can send data to multiple Adobe products and servicesCan return data used for personalization and marketing Ability to enrich data with Adobe’s lookup tables (e.g. Geo, Network, Device lookups) Manipulate data i

Join us to discover the very latest innovations with Adobe Customer Journey Analytics. Every quarter our product experts will share exciting updates to help you understand what’s new and get the most value from Customer Journey Analytics.   This quarter’s updates include: • Alerts• Asset transfer• Journey canvas• AJO Reporting Phase 2• Guided analysis in Workspace• New Report Builder in Adobe Analytics   Thursday, November 14, 2024 - 9:00 – 10:00 am PT  Register here - https://event.adobe.com/customerjourneyanalytics              

Congrats to Isha Gupta (aka @igupta) for being our Top Contributor this October 2024! 🙌 Her expert insights, helpful solutions, and dedication to supporting fellow users have made a huge impact in the community. Thank you for your dedication, Isha, and for making the Adobe Analytics community a stronger, more vibrant place! 🌟 Let's all take a moment to celebrate her outstanding efforts and continue to learn from one another!                   Warm Regards, Jagpreet Singh   

Running into Low-Traffic values often serves as a roadblock for organizations looking to understand their data. While contacting Adobe Customer Care to change the threshold on a per-variable basis can fix this issue, Data Warehouse can also serve as a solution. When a report has many unique values, Adobe provides functionality to ensure that the most critical values appear in your data. After approximately 500,000 existing values are collected, a dimension item labeled Low-Traffic groups unique variable values. Running into Low-Traffic values can often serve as a roadblock for organizations looking to understand their data, as shown in the screenshot below: While organizations can contact Adobe Customer Care to change the threshold on a per-variable basis, they may only need this data to glean a quick insight and do not want to move forward with this change request. In this scenario, organizations should leverage Data Warehouse to understand Low-Traffic values, as there is no limit to

 To help you ring in the holiday season, we’re launching a certification exam sale. Through the last day of the year, December 31, 2021, all certification exam vouchers will be an extra 20% off! Vouchers are good for one year. Use your learning funds for big savings Use your yearly learning funds now so that you don’t lose them when 2022 rolls around. Just visit the Adobe Certification Voucher Center to make your purchase and enter code Holiday21 at checkout. You have up to a year from the purchase date of any exam vouchers to use them. Here’s a breakdown that shows just how affordable exams are when you take advantage of the sale: Professional & RenewalCertification ExamsNormal priceIndia - $95 USDGlobal -$125 USDSale priceIndia - $76 USDGlobal -$100 USDAdobe Partner priceIndia - $51 USD Global -$67 USDExpert & Master Certification ExamsIndia -$150 USDGlobal -$225 USDIndia -$120 USDGlobal -$180 USDIndia -$81 USDGlobal -$121 USD Partners can s

“We are drowning in information but starving for wisdom.” -E.O. Wilson This rings so true in a world of big data. And it echoed strongly during the early days of my career in Digital Analytics. It’s a relief knowing that analysts don’t need to be exhaustive with data points. Else, it only gets too overwhelming, and you’ll be lost in the sea of numbers. But the next question is, how do we even know where to start? Here are three effective ways to statistically choose your battle in data analytics. 1. Pareto Principle Known as the 80/20 rule, this concept from economist Vilfredo Pareto explains that 20% of what you do matters, the rest is a waste of time, which is 80%. The key to success is identifying the crucial 20% of input and prioritising it. An example scenario, your Adobe Analytics dashboard shows that your campaign landing page has a bounce rate higher than your KPI of 60%, and this website is used for 50 countries. If you'll only look at the Bounce Rate column to spot which was

Big thank you to everyone that was able to make it to our Tech Session "Tracking Visitors in the Ever-Changing Landscape of Cookies, Browsers, and Libraries" today!These are the additional resources I mentioned that would be made available to help your team dig deeper into the topics we discussed Tech Session Additional Resources Tracking servers vs cookies:https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/config-vars/trackingserverCname Implementation:https://experienceleague.adobe.com/en/docs/core-services/interface/data-collection/adobe-managed-certGrace Periodhttps://experienceleague.adobe.com/en/docs/id-service/using/reference/analytics-reference/grace-periodVisitor Migrationhttps://experienceleague.adobe.com/en/docs/analytics/technotes/visitor-migrationMigrate to ECID Servicehttps://experienceleague.adobe.com/en/docs/id-service/using/homeAdobe Analytics and Cookies State of cookies in 2024:https://experienceleague.adobe.com/en/docs/analytics/

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Charles (aka @Charles_Thirupathi), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Architect Master Certification (Exam ID: AD0-E207), through to the end of the program.    Aspirants mapped to Mentor, Charles @Charles_Thirupathi KristinaDewald ZubairMA VNPB  KuldeepYadav njalan Arturorivero1 How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Arun (@Charles_Thirupathi), and your fellow Aspirant peers.  *You are all preparing for the same Certific

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Arun (aka @PratheepArunRaj), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Architect Master Certification (Exam ID: AD0-E207), through to the end of the program.  A little bit about your Adobe Analytics Community Mentor, Arun:   Enterprise Architect (NextRow Digital) with 12+ years of experience in MIS, Analytics, Personalization and Customer Data Platform | Brand Ambassador, User Group Leader, Community Advisor in Adobe | Founder and Author of Terryn Winter Analytics (Blog Portal) | Holder of 8 Adobe Certifications across Adobe Analytics, Adobe Target, and Adobe Audience Manager.     Aspirants mapped to Mentor, Arun @PratheepArunRaj MukeshAEM Ankit

    We’re excited to announce a new Adobe Analytics Applications webinar series, presented by the Adobe Analytics Product Teams. Join us to discover the very latest innovations with Adobe Customer Journey Analytics. Every quarter our product experts will share exciting updates to help you understand what’s new and get the most value from Customer Journey Analytics. The first session is coming up, so register soon to ensure your spot in the series.    Date: September 19 Time: 10:00am to 11:00am PDT This quarter’s updates include: • Guided analysis for Customer Journey Analytics• Graph-based Stitching• AJO reporting• Plus more   Register and attend HERE

Hello Adobe Analytics users,   Adobe is hosting 2024's second bi-annual roadmap webinar series of experience cloud products from September 24th to October 24th.   Roadmap Webinar for Adobe Analytics & Customer Journey Analytics is on October 24th 11AM EDT (NA/EMEA) and 7PM EDT (NA/ANZ/JAPAC). This live 45 minutes webinar will unveil the latest updates and future directions of Adobe Analytics with it's focus on Customer Journey Analytics. In this roadmap webinar, you will get to take a look at what’s coming next. Also, have an opportunity to ask questions and engage directly with the Adobe product team.     See remaining experience cloud products dates and register here:https://roadmapwebinars.adobeevents.com/webinars/

If you're looking to make a shift in your career, or you're a student trying to discover your future career, this panel-styled webinar is for you! Come learn how to break into Adobe Digital Experience, see what type of roles are open in this field and ask questions live to experts in Adobe Journey Optimizer. See poster below for details and register for the webinar here! 

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Jennifer Dungan (aka @Jennifer_Dungan), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.  Aspirants mapped to Mentor, Jennifer, @Jennifer_Dungan TanuTiwari Abhishek_Dubey BhudevSahu Venky5080 AndrewEv1 shourya verma seanrobinson agajadhar diana_choksey How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Jennifer, @Jennifer_Dungan and your fellow Aspirant peers.  *You&nb

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Krishna Chitanya Reddy Musku (aka @Krishna_Musku), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.  Meet your Mentor: Aspirants mapped to Mentor, Krishna, @Krishna_Musku eupaul  XJoshi AlexIacchetta BennettWhit kristinbl AshutoshKa Amrita KatieHa1 sachithvadnal How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Krishna, @Krishna_Musku and your fellow Aspirant peers. 

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Hari Krishna Devanabowina (aka @harikrishnadevanabowina), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Professional Certification (Exam ID: AD0-E213), through to the end of the program.  Aspirants mapped to Mentor, Hari Krishna, @harikrishnadevanabowina Bhuwan_B AEM_U1 Akanksha Kaushal Indra Kumar Reddy Madhuru Hui-Hwoo Sai_07 srikanthpogula  How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Hari Krishna, @harikrishnadevanabowina, and your fellow Aspirant p

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Ezhil Raja (aka @ezhil_raja), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Professional Certification (Exam ID: AD0-E213), through to the end of the program.  Meet your Mentor: Aspirants mapped to Mentor, Ezhil,@ezhil_raja Ragulraj ChaithraN1 Suresh Aski Sumit30908642ioye  Divyakant1 VilasPatil rameshpennam  GuilhermeCu How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Ezhil,@ezhil_raja, and your fellow Aspirant peers.  *You are all preparin

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Meghan Powers (aka @Meghan_Powers), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Expert Certification (Exam ID: AD0-E208), through to the end of the program.  Meet your Mentor: Aspirants mapped to Mentor, Meghan @Meghan_Powers designbynumber Dhivyakumaresan  ND756 indirareddyv22 Rakeshkumarjuluri PrasannaVi2 KanhaiyaKumar21  How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Meghan @Meghan_Powers, and your fellow Aspirant peers.  *You&nbsp

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Leo Lau (aka @leocwlau), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Expert Certification (Exam ID: AD0-E209), through to the end of the program.  Aspirants mapped to Mentor, Leo @leocwlau mroshyn Sachin baghel SayyamDh  gaman837  anithak9917702 AnkanDeb EstebanBustamante How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Leo (@leocwlau), and your fellow Aspirant peers.  *You are all preparing for the same Certification, so feel free to

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Pradnya Balvir (aka @prads), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Expert Certification (Exam ID: AD0-E209), through to the end of the program.  Aspirants mapped to Mentor, Pradnya @prads thesturdybot RskG RakeshRM  Karthik_sai_raj  sairamthota FlavioAug NagasairaghuGa How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Pradnya (@prads), and your fellow Aspirant peers.  *You are all preparing for the same Certification, so fee