Adobe Analytics

Call me crazy, tell me I'm experiencing the Mandela Effect, but I could SWEAR before you went and implemented the Report Suites at the PANEL level that I could copy a Visualization on a project, go to an open project in the same suite on another tab of my open browser, right-click a visualization and then select Insert Copied Visualization. In fact, I have to have done this enough times that this can't be a false memory.  Otherwise, WHY WOULD I TRY IT?? This is really frustrating, and it's creating so much more work.  You need to turn this back on, because it is a real productivity killer!

Adobe Analytics dashboards: A New Ingredient for Democratized Insights Join the Adobe Analytics team to learn how our new app, Adobe Analytics dashboards, enables executives and business users to rapidly access data and insights on-the-go to help inform strategic and operational decision-making.  Learn key capabilities of Adobe Analytics dashboardsLearn use cases and how to get value from Adobe Analytics dashboardsHow to get started and provide access to business users REGISTER TODAY!Thursday, June 4 20208 am PST or 4 pm PST

The Adobe Analytics 2020 Spring release reinforces Adobe’s mission to be the core system of intelligence for the experience business. Adobe’s data and analytics solution delivers the ability for anyone in the enterprise to understand and optimize how their customers interact with their brand across all touchpoints in real time and at massive scale.        

  Analytics Friends - Summit is live! I'm sad I can't chat with you in person this year, but I'll be extra active on the community this week and I want to hear from you! If you I've already been posting some of my favorite moments over on the general Summit thread but wanted to start something up here specific to Analytics. I'm just about to dive into the Data and Insights breakout sessions and I'll be sharing my favorite takeaways here. Please join me in sharing your own and let's chat digitally since we can't in person this year!

We’re thrilled to announce the finalists of the 2020 Adobe Experience Maker Awards, an outstanding group of companies and individuals that focus on innovation and putting the customer experience first, utilizing Adobe Experience Cloud solutions. This year’s program brings together the spirit and rich heritage of the former Marketo Revvie and Magento Imagine Excellence awards to recognize the most innovative and successful digital transformations across the entire Adobe Experience Cloud portfolio.   The best of the best in customer experience We received over 350 award submissions highlighting the best of the best in delivering customer experiences across 14 categories. The submissions included stories, strategies, and customer journeys highlighting how organizations are using Adobe solutions to transform customer experiences, drive innovation, and digitally transform their businesses. Technology aside, the collaboration, drive, ingenuity and creativity reflected in each Exper

Introducing the 2020 Adobe Analytics Champions! Check out how these impressive community leaders are supporting the Adobe Analytics user base with their expertise and passion: : https://theblog.adobe.com/introducing-the-2020-adobe-analytics-champions/                                     

By Jason Jamnik, eCommerce Analytics Manager at FollettDon’t stop at the basics! Now that you’ve mastered the fundamentals in Adobe Analytics, you’re ready to continue your learning and take on more and more complex use cases. Here are the resources I used to become an expert at using the tool, along with tips I tell new analysts when they join our team at Follett. Most of them are free; I’ve noted the couple that require payment:Continue to spend time using Adobe Analytics (every day if possible): Explore the tool and play around in Workspace as often as you can. There’s simply no substitute for this. It’s the best way you can continue to learn, and it’ll work best if you try to solve real use cases.Watch the training videos on Experience League: You can browse by topic, or search for the skill you need to learn, or follow the more advanced learning paths. I really wish I’d done more trainings like this early on in my Adobe Analytics journey.[paid] Sign up for an All-Access Learning P

Hello Community members! We are conducting an online usability study the week of May 4th and invite you to participate by clicking the link below.Your participation will help guide future improvements for Experience League. We hope you join us! Please click here to join: https://adobe-experience-league-ui-refresh.youcanbook.me/   Please contact me or email userlabs@adobe.com if you have any trouble accessing available times.

Something that's always annoyed me is when I'm searching for available components.  I do not particularly care for the fact that it does not arrange items in alphabetical order.  I understand there are reasons for providing last used components, but the problem is you don't provide us ANY options to sort the results.  We don't have the ability to have favorites or even a pallet we might place our most recently created segments on, etc.  These would be amazing time savers when we're working with the reports we're building, especially now that we can create reports spanning multiple report suites across different panels.You've given us the power.  NOW GIVE US THE TOOLS!!  Pretty please?? 😁😁 

In case anyone is interested, I have written an extensive blog series on how to get the most out of your Adobe Analytics implementation/program. You can check it out here... https://bit.ly/2V70vfi

Join hosts Kris Groulx and Adam Greco as they discuss the practical application of experience data to surface both the 'what' and the 'why' behind web and app experiences. Monday April 27th  |  8:30am PST  |  11:30am EST  |  4:30pm BSTIntegrations are key for enriching your MarTech stack with multi-dimensional data that reveals previously hidden insights. As a renowned analytics author, Adam Greco knows a thing or two about deriving maximum value from your investment in Adobe Experience Cloud.He’ll be joined by Kris Groulx, Manager of Analytics and Insights at TELUS, who will be providing real world examples of how he’s taken experience analytics to the next level and embedded tools in the business that now boast over 400 active logins.Book your place in this exclusive webinar and discover how to:Augment Adobe Analytics data with digital experience data to provide both the ‘what’ and the ‘why’ behind web and app expe

  Data Storytelling: What It Is, What It Isn't, and How to Do It Effectively Bryant Hoopes — 33 Sticks Your job goes far beyond merely uncovering insights from data. Your work is necessary for creating action that drives positive business results. Unfortunately, the data doesn't speak for itself. Learn how to maximize the impact of the insights you uncover and garner support from stakeholders, product teams, and executives to sponsor your ideas.  In this session, learn the following: A simple and effective framework for turning insight-driven recommendations into a catalyst for change within your organization. How to recognize and overcome bias in analysis. Tips and tricks for improving data readouts, effective narratives, and presentations. Recording Link Share with us your favorite Data Storytelling tips, tricks, and experiences!

The Future Belongs to the Curious: Our Best Adobe Analytics Tips & Tricks Jen Lasser | @jenla5 , Ben Gaines — Adobe What do all great analysts have in common? Their curiosity leads them to investigate data tenaciously to uncover meaningful insights. This important trait enhances their ability to answer tough questions with data, guides them to a better understanding of their customers, and ultimately enables them to drive business growth. Join your fellow data investigators and learn the Adobe Analytics tips and tricks that will foster your own inquisitiveness and establish a culture of curiosity within your organization. Among the topics covered are the following:  Advanced methods for breaking down data silos in Analysis Workspace using the latest updates from Adobe Analytics. New tactics to "democratize curiosity" while teaching your stakeholders how to get the right answers from data. Scrutinize data more effectively with powerful, never-before-seen s

Get five people from your company to register for the Solution Partner Program and receive a $25 gift card. You could potentially earn up to $250 total. If your referrals successfully register for the program, they'll be entered into a random drawing to win Apple AirPods.Many of you have colleagues who could benefit from membership in the Adobe Solution Partner Program (SPP). We are introducing the Adobe SPP Referral Program to reward you for referring colleagues who register for the SPP.Participating in the SPP Referral Program is easy – just follow these TWO steps:GET FIVE PEOPLE TO REGISTER FOR THE SOLUTION PARTNER PROGRAMHave five colleagues register for the Solution Partner Program. These must be individuals who are not currently registered. (Join date must be after October 1, 2019).We’ve created some invitation text that you can copy and paste into an email inviting your colleagues to register:Hello! I am inviting you to register for the Adobe Solution Partner Program (SPP). As a

Hey Guys, I cam across a strange behavior in Analytics. It seems like it is not able to render negative values in time format correctly, at least in Analysis Workspace. To reproduce, I created two calculated metrics, one with a static value of "30" and one with "-30". Then I formatted them both as time. In Workspace, they look like this: Clearly, the negative value is broken. We need this to compare time spent on specific pages with the average, but it does not work right now. The expected result would be "-00:00:30". Best regards,Frederik

Something I do NOT like to be is a complainer, but I really don't know how to put this any other way, Adobe, and it REALLY makes me sound like I'm complaining. 😫  I REALLY HATE THAT!!! So then, how is it when I have a very neat and clean section containing all text, that a completely FUNCTIONLESS SCROLL BAR(???) still appears even though there's NOTHING TO SCROLL!!  GRRRRRRRRRR!!!!!! That means I have to make the text area LARGER than it needs to be, JUST to get rid of it.  That's just WRONG and inefficient.  Again.  COME ON, Adobe!!  Aren't you the multi-media experts? I am going to keep shaming you until you get this stuff looking and FUNCTIONING more like it should.  Perhaps like these forums pages???  HRRRMMMM?????  Couldn't you just.... like.....I dunno, somehow, ....maybe - PORT..... the functionality of what I'm seeing RIGHT HERE on this very screen in FORUMS, and just USE it over in Workspace?  It wou

Any analyst or business practitioner would have asked to explain what is Direct in the Marketing Channel or Typed/Bookmarked in Source Of Traffic. We'd have clarified the 'Type the URL directly in the browser tab' or 'Tap the Bookmark in the browser window'. But we know that is not the ideal world situation. So what is it in an ideal world and what are the scenarios? Checkout out my blog. I have tried to consolidate the few scenarios for you based on my experience and validation over the years.Blog Post : https://terrynwinter.com/digital-analytics-direct-or-typed-bookmarked/Share your comments and opinions. If you have more scenarios, share it as well so that i can add those to the bog!

***Posted on behalf of Jason Klapmeier, Global Analytics Capabilities Leader at 3M***Your only limit in Adobe Analytics is your analytical creativity, so keep a creative mindset! You should watch videos, read articles, and experiment in the tool until you are an expert. To give you a taste of what you can look forward to as your expertise in Adobe Analytics grows, I want to walk you through some of the interesting features we’ve been able to leverage to maximize the capabilities of Adobe Analytics.In late 2017, 3M underwent a transition from using a web analytics tool we’d been using for the past 20 years to Adobe Analytics. Later, we added Adobe Audience Manager and Adobe Target. Sounds straight forward enough, right? Here’s the challenge: 3M is a Fortune 100 company with over 80,000 employees worldwide, a website with tens of millions of pages, and a complex business model with over 60,000 products simultaneously selling in the b2b and b2c spheres. In meeting this challenge, my

**Posted on behalf of Jason Klapmeier, Global Analytics Capabilities Leader at 3M***Your only limit in Adobe Analytics is your analytical creativity, so keep a creative mindset! You should watch videos, read articles, and experiment in the tool until you are an expert. To give you a taste of what you can look forward to as your expertise in Adobe Analytics grows, I want to walk you through some of the interesting features we’ve been able to leverage to maximize the capabilities of Adobe Analytics.In late 2017, 3M underwent a transition from using a web analytics tool we’d been using for the past 20 years to Adobe Analytics. Later, we added Adobe Audience Manager and Adobe Target. Sounds straight forward enough, right? Here’s the challenge: 3M is a Fortune 100 company with over 80,000 employees worldwide, a website with tens of millions of pages, and a complex business model with over 60,000 products simultaneously selling in the b2b and b2c spheres. In meeting this challenge, my r

 An Analyst’s Quick Start Guide: Switching to AdobeBy Sam Liss, Analytics Engineer at EquinoxIf you’ve found your way here, then congrats on your switch to Adobe Analytics! If you’re coming from another analytics platform, then you are about to embark into a world of more customizable governance, higher security, and a plethora of marketing and data platform integrations. Adobe provides an excellent platform for managing your digital data. Once your implementation team has everything all set up and configured, here’s how you as an analyst can quickly jump on board.This guide is mostly meant to address working with Adobe’s Analysis Workspace interface, but it is also important to note that Adobe is platform agnostic when it comes to exporting data, and has several native marketing platform and visualization tool integrations as well as the ability to export to S3 or an FTP.Like most analytics platforms, Adobe provides a plethora of prebuilt reports under the “Report” tab. If you ar

we are trying to load Adobe Data Feed into Azure Storage Blob and do some initial data analysis. I tried with AWS, altough it's quite slow, S3 + Athena works for this, but I'd like to know if there is any alternative way to do the same analysis in Microsoft Azure before building a data warehouse. Azure is required...1. Does anyone have any suggestion? for data analysis on Azure storage Blob, or if other Azure service is preferred2. Next step, we will build a data warehouse with ETL. We also like to know the best practice.Some information: I'm using daily delivery raw Adobe Data Feed data to Azure Storage Blob. Everyday, a new zip or tar.gz (contains a .tsv) file is added. For 30 days, I will have 30 files. WThanks,Martin

When comparing a YoY hourly trend and selecting "Row Settings - Date Comparisons: Align dates from each column to all start on the same row (applies to entire table).I get an infinity%. Unsure of how to fix this.

Hi everyone!Recently, an issue was reported to Adobe regarding how segments are applied to flow reports. I wanted to get your feedback around if you find value around its current functionality, or around how we intend to change it.How it currently worksWhen you apply a segment to a flow report, it first does all the pathing calculations, then applies the segment after. This image provides an excellent example:Using the above image, first it calculates all paths from /search to /ware, then it applies the segment (hits where pages = /ware). What you end up with is a report that doesn't make a lot of sense.What Adobe plans to changeInstead of applying the segment after paths are calculated, Adobe plans to apply the segment to each part of the path.For example, instead of:(/search then /ware) applied segmentIt would be:(/search with applied segment) then (/ware with applied segment)If the above data was used, this specific example would show 0 for the entire report. Since /search had zero

On August 6, 2018, Adobe announced plans to end-of-life Ad Hoc Analysis, as well as the Discover point-product. Ad Hoc Analysis functionality and capabilities are being moved to Analysis Workspace. It is common practice for Adobe to announce plans to deprecate a technology at least one year in advance, to give our customers plenty of time to migrate projects, learn new workflows and ease into the transition. To ensure all users make a smooth transition, Adobe is targeting Q3 2019 to deprecate Ad Hoc Analysis. For more information, visit https://adobe.ly/discoverworkspace.   In support of this announcement, we are working toward improving 3 primary workflows in Analysis Workspace, giving you the ability to: 1) Build advanced queries, without having to wait for individual components to build 2) Download 50K rows from freeform tables 3) Remove repeat instances from Flow A date for end-of-life/access will not be set until these workflows are improved.   This thread has been creat

Hello Adobe Community!I was wondering how do the Entry Exit props work ?  how are these useful ? And how can I use these values to their full potential ?For exemple , could I use a hit segment to get all the page views that have the same prop without "exiting" the same value ?Thanks a lot for the insights on this subject ! Kind regards,Mario Nuñez