Why Analytics: Fact in the Universe of Fake for a Happily Ever After
by Benjienen Toledo, @Benjienen
Digital marketing may get overwhelming, and it is one that is unarguably, constantly, and brutally battered with disapprovals and subjectivity. Having experienced all facets of digital marketing from media, planning, writing, even up to technical implementations, I’ve found fulcrum in analytics.
Why analytics? Let me count the ways.
Analytics has depth to unearth what is fake, even if sometimes it may be hard to take. Till the last segment or granularity, it will let you see the reality.
Analytics cannot be swayed by bias, emotions, nor budget. Its facts! Regardless of one’s worldview, analytics is jarring that you will pay attention even when you don’t want to.
Here are three reasons why Analytics:
Not Content: Content writing requires constant inspiration. Munching tons of words per minute to expand your vocabulary and get in the motion. It’s synonyms and antonyms are endless, but still leave you utterly speechless.
Not Media Management: Media bu