Adobe Analytics

Use this thread to ask any questions related to the Attributing Value to Digital Touch-points in the Customer Journey course/playlist on Experience League. Experts are monitoring this thread to ensure your questions are answered.

What are Segments? To understand containers, we must first review what segments are. Segments are categories that your visitors are assigned based on certain behaviors or attributes. This lets you focus on a specific segment in a specific way, and another segment in a different way, allowing for a higher level of targeted interaction. According to Adobe Experience League, segments can be based on:   Visitors based on attributes: browser type, device, number of visits, country, gender. Visitors based on interactions: campaigns, keyword search, search engine. Visitors based on exits and entries: visitors from Facebook, a defined landing page, referring domain. Visitors based on custom variables: form field, defined categories, customer ID.   These segments are then further broken down into containers, which are based on a Visitor, Visits, and Hits. Knowing the difference of these three is very important, as it determines what is both included and excluded in the segment. &nbs

High internal sessions timeout is certainly not the kind of web analytics that you want to report to your business stakeholders. Aside from its vagueness to represent your paid digital marketing efforts, it doesn’t indicate which channel has the most impact. Despite analysts’ best efforts in tracking performance, some may fall in the cracks with the nuances of internal session timeout and direct traffic. As Salesforce noted in 2019, an average customer uses 10 channels to communicate with companies, which means the digital marketing landscape is more fragmented than ever. Therefore, Adobe Analytics comes handy in the performance marketing challenge of attribution. A solution that has helped me decipher this was a correlation analysis of website monthly visits using last touch channels. 1. Correlation Analysis of Last Touch Channels a. Internal Session Timeout and Direct Traffic Has Correlation Above 0.05 Level of Significance This outcome may be expected since both last touch channel a

Create you own blog on the Adobe Analytics Community!    We strive to create a platform to enable our users to learn, share and connect with fellow professionals across the world. With this vision, we are bringing you Analytics Community Blogs!    Blogs are open for all users of Adobe Analytics who are interested in sharing their knowledge with the rest of the community.   Want to share your expert knowledge? Submit your blog now!   Topics to blog on: The topics can be opinions, best practices, tips & tricks, industry trends, analysis etc. The overall theme of the blog should focus on 'Analytics'. The blog should be ideally less than 1000 words.   What’s in it for you: Build your online brand – blogs are search discoverable and can be shared on LinkedIn or any other platform Showcase your knowledge – leverage this platform to share your opinions and best practices Get featured on Adobe community – select blogs will be added to the community ‘Fe

  It’s the moment you’ve been waiting for — your opportunity to step into the spotlight and show off the incredible customer experiences you’re building with multiple Adobe Experience Cloud products. We’re now accepting entries for the contest - enter for a chance to win in one of three categories. Submit your story today. https://adobe.ly/3RfOtLC   

【問題/事象】ワークスペースプロジェクトのPDFをスケジュールまたはダウンロードすると、以下の例のように表示が途切れた行が含まれます。       【解決手順または回避手順】表示が途切れたフリーフォームテーブルで、[デフォルトの高さに戻る] アイコンをクリックし、プロジェクトを保存してから、ワークスペースプロジェクトを再スケジュールまたはダウンロードします。       【原因】この動作は折りたたまれたパネルと同様であり、パネルが折りたたまれたままで PDF をダウンロードすると、パネルは展開されません。同じ理由で、[デフォルトの高さに戻る] アイコンをクリックして、表示が途切れたフリーフォームテーブルを展開する必要があります。   ＜留意事項＞・上記は以下記事の翻訳となります。Workspace Project truncated when scheduling or downloading PDF, Sep 2, 2022, https://experienceleague.adobe.com/docs/experience-cloud-kcs/kbarticles/KA-20022.html, (参照 2022-09-02). ・本記事にいただいたコメントへの返信はお約束できません。あらかじめご了承ください。

【問題/事象】   ディメンション "ページ名" にて、Low-traffic が発生した際、Low-traffic の数が想定より多い場合、場合によっては、Low-traffic から抜け出せていない、つまり、アクセス数が少ないユニークページを確認する必要がある。    【解決手順または回避手順】  この場合は、Page 名の情報とそのアクセス数を抽出する必要があるが、post_pagename ではなく、必ず、pagename の pre の値をベースに抽出する必要がある。  そのため、preの値が確認できない、Data Warehouse では確認が難しいため、Data Feeds を利用し、「pagename」 項目を選択し、ユニークページに対する、アクセス数を確認する必要がある。    ＜留意事項＞ ・本記事にいただいたコメントへの返信はお約束できません。あらかじめご了承ください。

【問題/事象】 あるユーザーで、A4T レポートのディメンションが Adobe Analysis Workspace で表示されません。どこでどのような権限付与が必要ですか？   【環境】 Adobe Analytics, Workspace, Dimension, Admin Console   【解決手順または回避手順】   1. Adobe Admin Console 上から権限を付与したい Adobe Analytics の製品プロファイルを選択します。 2. 次に Adobe Analytics 権限項目の「ディメンション」を選択します。     3. ディメンションの権限「Analytics for Target」が付与されていれば、ディメンション項目「Target Activities」「Target Experiences」「Target Activity > Experience」「Control vs. Targeted」等が表示されます。     ・A4T reporting - Reports in Analytics - Dimensions https://experienceleague.adobe.com/docs/target/using/integrate/a4t/reporting.html?lang=ja&mt=false#dimensions   ・Product profiles for Adobe Analytics - Adobe Analytics permission items https://experienceleague.adobe.com/docs/analytics/admin/admin-console/permissions/product-profile.html?lang=eng#dimensions   ＜留意事項＞ ・上記は以下記事の翻訳となります。 Permission to Display A4T Report Dimensions in Adobe Analytics, July 28, 2022, https://experienceleague.adobe.com/docs/

        Show the Experience League community — and the world — the innovative ways you use multiple Adobe Experience Cloud products. This one-of-a-kind contest challenges you to showcase your integration story, demonstrating how you are creating compelling, results-driven campaigns and great customer experiences. Winners will be selected in three different categories defined by the number of products used. The submission window will be open between September 8 – 29, 2022. Learn more about the contest here. We can’t wait to see what you’ve been up to!

This is the next event in the International Campaign Tracking series that started over in EMEA with Frederick Werner and Daniel Tomlinson! In this event, we will look at how taking advantage of consistent Campaign Tracking makes Marketing Channels set-up and reporting a breeze! Understand the differences between Marketing Channels and Campaign Tracking Walk through the Marketing Channels Set-up  Review Use Cases for Marketing Channels Reporting and Campaign Tracking Code Reporting   Register for the event here! https://analytics-augs.adobe.com/events/details/adobe-noam-central-virtual-presents-good-tracking-codes-make-better-marketing-channels/   Missed one of the earlier Campaign Tracking series? Check the recordings out on the AAUG YouTube Channel.

Dear Community,   During a few last months we're experiencing lower number of Checkouts than Orders. How is it possible?   

Analytics Community,   With the summer '21 product release of AEP, we'd love to get your feedback on the new features. As a more technically savvy Adobe Analytics user, I'd love to grant you access to a demo environment and hear your perspective. If you have 30-minutes before September 20th , schedule a time to try it out with this link: https://experiencecloudpanel.adobe.com/c/r/TechAEPTTV4   After you've signed up, you will get an calendar invite with a link to the study. Feel free to use that link to log in and start the study after your scheduled start time. (Please note you cannot start before the time you sign up for.) Here is 5-minute video introduction to learn more about AEP if want a little background before participating in the study.

join us September 8, 2022 from 9:00AM - 12:00PM Pacific Time for our free learning event, 'Experience Makers The Skill Exchange' where you will hear from Adobe Analytics experts and peers. Beginner or advanced, there’s something for everyone.  We are offering two tracks to fit your learning needs:    Learn Track: Newer to Analytics? Then this content has been built for you.  The Learn Track will provide an opportunity to learn from Analytics experts.  Not only will you see how to successfully use your application, but you can immediately apply the learnings after each session. Each session will have an opportunity for you to ask questions of the Adobe experts live.   Grow Track: Are you ready to experience the power of your peers?  During the Grow Track, Analytics expert users will share how to get the most value out of your instance by sharing tips and tricks, best practices, new and advanced use cases, and more!     Register Tod

If, perchance, you have selected SAVE or hit CTRL+SAVE on your keyboard and proceeded to wait MUCH longer than you would prefer for Adobe Analytics to present you with the dialogue box to actually CLICK the button to SAVE the most recent update you made to your Workspace.  Here is a simple workaround:Instead, simply select Share > Share ProjectThen, you can make any additional updates, selections on that screen, and then click the UPDATE button, and voilà, your Workspace project has been SAVED!!!No more waiting, and no more frustrations.

Companies have identified data as a key enabler for future business success. To deliver on this, a high-level of data quality and an adoption of a mature data stack are needed. Join Adobe Analytics Champions Frederik Werner and Sarah Owen during this live webinar on Thursday, August 25th at 8am PT | 5pm CEST to learn how you can build data quality into every aspect of analytics and create a shared culture around it.   Watch the recording here Download the slides here    

Adobe! Can you please explain today's release of the update to your formatting of the Summary Number format in Adobe Analytics Workspace?  I can't even affect the color palette!This feels like a step backward in the storytelling path, not forward.  Please explain - is this a prank or a hack? I dummied this up in the Sandbox, but still kept the headers out so you can see how stark the change was.  Is this something that will get better again?   UPDATE: OK, to be fair, I just learned from Adobe that the "bold CSS styling is a change we are making to keep our Summary viz's consistent.  We have a new one coming next month which implements the boldness.  The color should update based on your palette, so that's a bug that we'll get fixed."  

Are you an Adobe Analytics Certification holder? Do you hold other certifications outside of Adobe? Here is your chance to give the Adobe Credential Team feedback! Let us hear your thoughts on certifications for a chance to win a $50 USD gift card.  Adobe Certification has created a survey on your thoughts about professional certifications, available now until August 14, 11:59pm ET. The survey aims to capture the reasoning of individuals who pursue certifications or avoid certification altogether. Eligible participants get a chance to win one of four $50 USD gift cards.    Click here to take the 5-minute survey, and please share with anyone you deem relevant as a respondent. The results will help us enrich and personalize the accreditation experience for our customers. 

While documentation might not be the most exciting topic, you won’t find anyone more passionate about it than Adobe Analytics Champions Jeffrey Bloomer and Jen Dungan. Join this live webinar on Thursday, June 23rd at 10am PT to learn why documentation is crucial for success, best practices, tips and tricks, and several approaches you can take to documenting your Adobe Analytics instance. Watch the recording hereDownload the slides here   

【問題/事象】非本番環境で Adobe Experience Platform Debugger を使用してタグを検証する際に、埋め込みコードをより簡単に設定する方法について教えてください。  【解決手順または回避手順】以下のヘルプページのとおり、ユーザーは埋め込みコードを直接入力することができます。 ・Adobe Experience Platform Debugger を使用した埋め込みコードのテストhttps://experienceleague.adobe.com/docs/experience-platform/tags/publish/environments/embed-code-testing.html?lang=ja ただし、ユーザーは Adobe Experience Platform デバッガーにログインすることで、埋め込みコードをより簡単に設定することも可能です。 検証が必要なサイトのページにアクセスします。Adobe Experience Platform Debugger を起動し、概要情報が表示されていることを確認します。上部の [Sign In] リンクから Adobe Experience Platform Debugger にログインします。左ペインの [Experience Platform Tags] を選択し、[Configuration] タブをクリックします。ページ埋め込みコードの「…Actions」をクリックし、[Replace] を選択します。プロパティと環境を選択します。 上記の方法では、埋め込みコードを直接入力しなくても、埋め込みコードを簡単に入れ替えることができます。  ＜留意事項＞・上記は以下記事の翻訳となります。A simple way to set the “Test embed codes” using Adobe Experience Platform Debugger, July 20, 2022, https://experienceleague.adobe.com/docs/experience-cloud-kcs/kbarticles/KA-19864.html, (参照 2022-07-20). ・本記

【問題/事象】イメージリクエスト発行の際、無効な値では既存の変数の値を上書きできません。この問題を再現する手順の例を次に示します。 手順 1. s.t() メソッドを呼び出し、以下の値を送信します。 eVar1: Old value eVar2: Old value  手順 2. 新たなオブジェクトを作成し、再度 s.t() メソッドを呼び出して上書きします。 var y = new Object(); y.eVar1 = “”; y.eVar2 = “New value”; s.t(y);  結果: 以下の値が送信されます。eVar1 は空の値では上書きされません。 eVar1: Old value eVar2: New value  【環境】AppMeasurement for JavaScript  【解決手順または回避手順】Analytics の値を上書きするには、有効な値を指定する必要があります。 ・変数のオーバーライドhttps://experienceleague.adobe.com/docs/analytics/implementation/js/overrides.html?lang=ja  ＜留意事項＞・上記は以下記事の翻訳となります。Unable to override variable with invalid value, July 19, 2022, https://experienceleague.adobe.com/docs/experience-cloud-kcs/kbarticles/KA-19773.html, (参照 2022-07-19). ・本記事にいただいたコメントへの返信はお約束できません。あらかじめご了承ください。

【問題/事象】他のユーザーが作成した Data Warehouse リクエストをキャンセルしたい。どのようにすればよいですか？ 【解決手順または回避手順】リクエストのキャンセルは Adobe Analytics 管理者が Data Warehouse リクエストマネージャーから実行できます。 組織のシステム管理者は、Admin Console を使用して Adobe Analytics の製品管理者権限を付与することにより、ユーザーに Adobe Analytics 管理者の役割を与えることができます。(https://adminconsole.adobe.com) ・Data Warehouse リクエストの管理https://experienceleague.adobe.com/docs/analytics/export/data-warehouse/data-warehouse-requests-manage.html?lang=ja  ＜留意事項＞・上記は以下記事の翻訳となります。How to cancel a “Data Warehouse” request created by another user, July 19, 2022, https://experienceleague.adobe.com/docs/experience-cloud-kcs/kbarticles/KA-19646.html, (参照 2022-07-19). ・本記事にいただいたコメントへの返信はお約束できません。あらかじめご了承ください。

Don't miss this livestream session regarding data collection for the Adobe Experience Cloud. Our experts will provide a deeper dive into Adobe's advanced data collection capabilities, including functions like data prep for data collection. See how to configure Datastreams and how/when to use the data prep mapper tool.When: Thursday, July 21st at 9am PDTRegister: https://engage.adobe.com/ExpLeagueLive-220721.html Thanks and hope to see you there!  

Hi,I understand the reason of 'none' in the new attribution IQ report, but when we run it with Marketing Channel sounds like a code/project bug from a business point of view. With Attribution IQ + Marketing channel + any purchase metric customized with an attribution model, I have the NONE line, which is something not logic or possible. I understand the technical reason, it means we have a visit or visitors without instances that give credit to any channel.If that's true, it should fall into "Direct" channel rule.But, I have doubts on that in any case, because the standard metric is able to give credit for that events to channels anyway, so it's not true we dont have instances. Maybe it's the "override" setting that is able to resume previous instances? Well, does it mean Attribution IQ is not affected by that settings? Anyway... we should fall into Direct again.

 Check out this article that highlights the Adobe Certification Exam Prep Portal that just launched to help you in your efforts to prepare you for your future expert-level certification exams. See the list of free practice tests that are now available to you Learn how to access the Adobe Certification Exam Prep Portal Access your free coaching report on every practice test you take  Full article here Adobe Certification Exam Prep Portal  Q&A Please use this thread for any questions. 

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