Incorporate Holidays into AlertsNew
Adobe Analytics should take holidays into account when firing off alerts. Currently, an alert looks at activity over the recent past (30, 60, 90 days) and based on what's predicted, decides if a change in activity is an anomaly. This all makes perfect sense, except for some incredibly predictable days, like New Year's, Thanksgiving, and Christmas. Adobe should offer a setting that takes into account national holidays. A checkbox would enable holiday logic to be put into placeThe admin would choose from a list of countries whose holidays should be taken into accountOnly traffic from those countries would be counted for these holidaysWhen reviewing traffic and determining if an anomaly has occurred, the lookback period will take into account the prior year's traffic around that holiday and see if it is within a similar trendlineIf it is, no alert will fireIf the traffic is outside the expected trendline by the chosen criteria, an alert will fireAlerts are high stress
