Adobe Analytics

Hello Team, Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Jennifer Kunz (aka @Jennifer_kunz), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Expert Developer Certification (Exam ID: AD0-EE209), through to the end of the program.    A little bit about your Adobe Analytics Community Mentor, Jennifer:  Jenn Kunz is an industry expert on Adobe/Google Analytics, MarTech pixel implementation, tag management, and data layers. She started at Omniture in 2006, meaning she has 15+ years of experience helping enterprise organizations solve their analytics problems holistically, no matter where they are in their digital measurement evolution or what tool set they use. She returned to Adobe consulting in 2014, where she was a Subject Matter Lead for

Dynamic drop-down filters allow you to determine available values based on data within the panel’s reporting range and values in other drop-down filters. Dimension items selected in static drop-down filters affect available values in dynamic drop-down filters. In contrast, dimension items specified in dynamic drop-down filters do not affect available values in static drop-down filters. Note: Dynamic drop-down filters are unavailable for metrics, segments, or date ranges. Two Dynamic Drop-Downs to Include All Data Values For example, you can create two dynamic drop-downs using the Countries and Cities dimensions by dragging the dimension into the panel drop-zone while holding the Shift key. When you select a country from the Countries drop-down list, the Cities drop-down list dynamically adjusts only to show cities within that country, as shown below.  Using two dynamic drop-down filters will include all dimension values in the filters without making any manual additions

Hello Team, Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Leo Lau (aka @leocwlau), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Expert Developer Certification (Exam ID: AD0-EE209), through to the end of the program.  A little bit about your Adobe Analytics Community Mentor, Leo Lau:   Over 25 years in digital and web functions and over 10 years in digital analytics for insurance at a regional level driving adoption of Adobe Analytics and other Adobe Experience Cloud solutions to enhance customer experience and delivery impacts. Currently Adobe Analytics Champion and Adobe Community Advisor.       Aspirants mapped to Leo (aka @leocwlau) : @V_Sirish_Kaushik  @vengadesh66  @ashish_k_sen  @brijeshc238002

Unifying Insights: The Power of Metric Deduplication in Adobe Customer Journey Analytics   When leveraging Customer Journey Analytics (CJA) for analysis/reporting, it’s important to not inflate metrics that should be counting unique values.  CJA has a Metric Deduplication feature that you can use to ensure accurate representation of these metrics. This blog post will walk you through how to configure Metric Deduplication within CJA Data Views for some common use cases. Metric Deduplication: Metric Deduplication is a powerful feature that provides you with the ability to configure a specific metric in a manner that allows it to track and tally distinct values while eliminating any redundant occurrences. This functionality proves invaluable in assessing the individuality of events recorded and gaining a precise comprehension of their occurrence frequency.When applied within the context of the CJA (Customer Journey Analytics) platform, Metric Deduplication offers a range of nuan

Hello Team,   Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Vani Bhemarasetty (@VaniBhemarasetty), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Professional Developer Certification (Exam ID: AD0-E213), through to the end of the program.  A little bit about your Adobe Analytics Community Mentor, Vani:   Vani Bhemarasetty is a Technical Consultant for Adobe analytics, the industry- leading web analytics tool. She has 5 years’ experience in marTech space. Vani has been part of Adobe Consulting services working closely with customers across various industries, including retail/e-commerce, banking/ finance, B2B/ High Tech and other verticals, helping Adobe Analytics users better understand the customer journey, deploy smarter campaigns, and

Displaying your organization's key metrics on a map is crucial if the problem or use case you are investigating relates to location. For instance, to identify the average revenue by state, you may begin your analysis with a horizontal bar chart, as shown below: However, a list of states could be more insightful and easier to interpret. As a result, leverage the Map visualization to determine which states drive the highest and lowest revenue. Map symbols can be beneficial to identify the five top or bottom states efficiently. As shown on the map visualization below, bubble size and color represent the amount of revenue by state.  To change the shading of the bubble map to more easily identify the states with the highest and lowest revenue, click on the Gear Icon > Color Theme > Select Positive/ Negative. This option will change the color symbols, showing a darker green to denote higher revenue. One insight we may derive from this map is the difference in income between stat

Governance Component Where to Find Reason for Revision System Admins Navigate to Admin Console > Users > Administrators.     Identify the number of System Admins for your organization. It is not recommended is to have more than 4-5 system admins. Product Profiles with Zero Users/Permissions Navigate to Admin Console > Products > Analytics > Product Profiles > Permissions.   Identify the user profiles that do not contain any permissions or profiles that do not include any users. Remove these user profiles. Data Governance Settings Navigate to Analytics > Admin > Data Governance.   Identify if the implementation includes labels across AA data. If not, consider adding these labels to help your AA users more efficiently identify the components they need for reporting. Segment Sharing Permissions   Navigate to Adobe Analytics > Admin Console. Identify if Segment Sharing permissions are enabled for a

Hello Team,   Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Sanmeet Walia (@sanmeetw1519854), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Professional Business Practitioner Certification (Exam ID: AD0-EE212), through to the end of the program.  A little bit about your Adobe Analytics Community Mentor, Sanmeet:   Founder at DataVinci Analytics Agency, Adobe Certified Analytics Architect.           Aspirants mapped to Sanmeet (@sanmeetw1519854): Raja @vjirathod1  @Sai0298  @raja_mani_shankarp  @Swati-dubey  @Sathya_Loganathan  @disha09  @drashti_m  @SrividyaVenkat  How to participate  The Aspirants’ goal is to clear their Adobe Analytics Certification during progra

We at the Adobe Feedback Program headquarters have an important mission, and we are requesting your help. We need your feedback on a new approach to cataloging within Adobe Experience Cloud solutions, and we’ve enlisted the help of a few of our Pokémon friends in collecting your feedback. Disclaimer: Pokémon are included here only as example data. You need not know anything about Pokémon to complete these tasks. This 15-minute unmoderated feedback activity can be completed at a time most convenient for you, but the opportunity does close this Sunday, August 27th.Please note: because you will be viewing a prototype currently in development, we need you to sign a confidentiality agreement. Once signed you will be automatically taken to the feedback activity page. Click here to get started.

This month, we want to shine a spotlight on Asheesh Pandey (@Asheesh_Pandey), a guiding star in our community! With a passion for mentorship in the Adobe Analytics Mentorship program and a role as a dedicated Community Advisor, Asheesh's contributions are shaping our community's success. His commitment to excellence and willingness to go the extra mile make him a true community leader. Thank you, Asheesh, for making our community brighter every day! 👏🎉      I'm Asheesh Pandey, with over a decade of experience exploring the frontiers of digital technology, I am a devoted champion of realizing the full potential of the Adobe Experience Cloud. As the Director of Tagging and Data Governance, I have witnessed firsthand the transformative power of data-driven decisions. From delving into customer analytics to orchestrating seamless digital experiences, I have immersed myself in the art and science of crafting memorable interactions.   My journ

Hello Team, Welcome to the Adobe Analytics Community Mentorship program! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Jennifer Dungan (aka @Jennifer_Dungan), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Master Architect Certification (Exam ID: AD0-EE207), through to the end of the program.    A little bit about your Adobe Analytics Community Mentor, Jennifer Dungan:   Jennifer is the Optimization Manager Analytics for Torstar Corporation, one of Canada's largest media companies. Its products include the Toronto Star, 6 daily newspaper sites, 25 community newspaper sites, and multiple digital ventures and businesses. She has worked with all aspects of the analytics lifecycle, including as a developer way back in Omniture days, and as a QA, before taking on the current role of "everything analytics".

      Welcome to the 6th edition of the Adobe Analytics Community Lens! Adobe Analytics Community Lens is your community bulletin board highlighting the latest updates from the Adobe Analytics Community in one place. In this edition, we are sharing updates from June and July 2023, including, the most viewed Adobe Analytics content on Experience League, as well as the latest product releases, upcoming and past learning opportunities, and a lot more!   Adobe Analytics Community Lens  📅EVENTS AND OPPORTUNITIES📅 Webiner: Unlock the power of processing rules within Adobe Analytics, August 10 Optimize data processing and analysis with Adobe Analytics' hidden gem: processing rules. This invaluable tool addresses a wide range of issues, fine-tunes data flow, and enables precise data assignment or correction before further processing! RSVP here.   Analytics User Group event: Tips, Tricks, and Resources for Implementing Adobe Experience Platform Web SD

Adobe Analytics Labs provides users with forecast time-series data within line visualizations. Time series forecasting analysis shows how data changes over time and can identify the direction in which the data changes. This prototype will automatically populate a line visualization and corresponding Freeform table to model the time-series data, as shown below: While the time-series analysis helps analyze data trends across a specific report suite, it provides insights for a wide range of dimension values, such as Page Name, Entry Page, Marketing Channel, and Campaign Name values. How to Build Time-Series for Page Data Set the date range to a few weeks from the current date to understand how the data will change over time. This example sets the date range for the next seven weeks.  Search for the “Page” variable on the left-hand side in the time series prototype. Select the Page you’d like to forecast.  Drag and drop the Page Name value at the top of the panel, as

Optimize data processing and analysis with Adobe Analytics' hidden gem: processing rules. This invaluable tool addresses a wide range of issues, fine-tunes data flow, and enables precise data assignment or correction before further processing.Join Adobe Analytics Champion Mitchell Teixeira to unlock its profound value, empowering you to accomplish tasks without writing code. Proactively identify and resolve data issues, prevent complications, and ensure seamless processing. Don't miss the opportunity to revolutionize your data management with processing rules.Watch the on-demand webinar here.  

Here is the follow-up, and completion of the Q&A portion of NOAM East's Get the benefits of using Web SDK for Adobe Analytics without learning technical AEP configurationshttps://analytics-augs.adobe.com/events/details/adobe-noam-east-virtual-presents-get-the-benefits-of-using-web-sdk-for-adobe-analytics-without-learning-technical-aep-configurations/  Our hosts for the event: @jeffbloomer13, @andylunsford1, @jennifer_dungan  along with our special guests: @stewart_schilling and @haileymeekins will continue the discussion here We had so many questions come in, we just couldn't get to them all during the session! If you missed the live event, the video is available on YouTube here: https://www.youtube.com/watch?v=k7re4vxZBVk   Questions and Answers (also feel free to post comments to this discussion and we'll try to keep more answers coming): Question: Do you know if all the features in AA via A

Use this thread to ask any questions related to the Guided Analytics Implementation course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

Hey guys, I'm a bit lost here. I've made a classification in Report Suite Manager, however when I click on the 'Set Classification As' dropdown box to use the classification rule builder, it does not appear to be there to choose from. I thought it might be a matter of time, so I have been waiting for an hour, and nothing has come up.  Does something go wrong? The Order Journey Page is the one that appears on the right side of the screen.

Hello all,I, along with my colleague, have published an article titled "Unleashing experiences — conquering the art of journey optimization" on Adobe's Business Blog. Pasting the url here for people to read. Hope you find this relevant for the business, let me know your thoughts.https://business.adobe.com/blog/how-to/unleashing-experiences-conquering-the-art-of-journey-optimization Parth

Use this thread to ask any questions related to the Configuration and Administration of Report Suites in Adobe Analytics course/playlist on Experience League. Experts are monitoring this thread to ensure your questions are answered.

  Introduction The Adobe Experience Platform (AEP) provides different services and product options for manipulating data at various stages of ingestion and processing associated with Customer Journey Analytics (CJA). Transformations can be applied at multiple points to enhance the effectiveness and interoperability of analytic datasets, which can improve the final throughput to Customer Journey Analytics. One key area for early data transformation is in the Data Prep (Mapper) stage. Here, you can create calculated and transformed fields, as well as map fields from the source data to the destination Experience Data Model (XDM). By using the Data Prep stage, you can transform data into a validated state that is more useful and relevant to business use cases and needs. Data transformations can also be applied in the post-ingestion stage using Data Distiller. This allows for the creation of new Query Service batch-processed datasets. By cleaning, shaping, and manipulating data, you

Hi, need some help with my segment building as its not showing the expected results. Please advise. I'm tried to build a segment using the following filter conditions: ================================VISITOR(HITBase Page Link  contains "domain.com/hotels/SEA/" - AND -HITBase Page Link contains "domain.com/flights" - AND -HITBase Page Link does not contain "domain.com/hotels/SEA/singapore")================================ However, when i check the data in workspace, "domain.com/hotels/SEA/singapore" still returns as one of the results in base page link. Following is my report setting:1. Base Page Link as Dimension2. Page views as metric, filter by abovementioned segment   

  Introduction One of the most exciting new features of Customer Journey Analytics (CJA) is the ability to create derived fields. This powerful tool allows users to manipulate and transform data from the Adobe Experience Platform (AEP) Connections level to CJA Data Views, providing more flexibility for comprehensive and interlinked approaches to CJA data asset outputs. By taking advantage of CJA's report-time processing, retroactive, and non-destructive capabilities, users can extract even more value from their data with derived fields. In addition to the benefits mentioned above, derived fields can help users identify patterns and trends that were previously difficult to discern. This is because the ability to manipulate and transform data in this way enables more nuanced analyses and deeper insights. Furthermore, derived fields can be used to create custom components that are tailored to specific business needs, making it easier to track progress towards goals and objectives.

How Asset Insights with AEM Assets Work Together with Adobe Analytics: DAM Asset is published using AEM Author.  Analytics, Pagetracker, and Custom Scripts are delivered to the page by Launch. Analytics gets added to Launch as an extension with report-suite details and a custom tracking code. Adobe Analytics captures Asset Impressions and Asset Clicks. Adobe Analytics captures Asset Insights into AEM Asset variable into a real-time data Report Suite. Real-time data collection and AEM Asset reporting require enablement for the Adobe Analytics Report Suite. Adobe Analytics facilitates report send for AEM Asset Variables (Impressions and Clicks). Enabling AEM Asset Reporting reserves analytics variables for tracking asset insights. Using Asset Insights in AEM: To display usage statistics for assets in Assets Insights, you must configure the feature to fetch reporting data from Adobe Analytics. Assets Insights functionality allows for the tracking of user ratings and usage statistic

You can tag eVars, props, success events, segments, and calculated metrics to make reporting more efficient and accurate for all analysts, especially those that are new to Adobe Analytics. Tagging components simplifies the reporting process, as you can group items related to a specific project or analysis. For instance, you can group specific calculated metrics and segments created for a specific Campaign into groups dedicated to each Campaign Name to ensure analysts are leveraging the most optimal components for the analysis. A second example is to create tag groups for performance vs. conversion components to ensure analysts are selecting the appropriate items for either user performance or conversion dashboards.  You can add components to existing tag groups using the right-hand rail in Workspace. If the tag group you’re looking for does not exist, you can simply add a new one, by typing in the name of the new group and hit enter on your keyboard.  Tagging Components to Ex

Social Media is responsible for changing the relationship between governments and citizens. Social media networks can enhance the digital government experience in a multitude of ways, specifically: improved delivery of government services and information to the public, improved interactions with the public, citizen empowerment through simplified access to information, and more positive public perceptions. Empower Citizens through Increased Accessibility to Key Resources In an increasingly digital world, citizens' expectations are increasing, and oftentimes public organizations cannot afford to meet these demands. As a result, the public sector must create innovative ways to deliver its services to citizens. One main challenge public sector entities face is the low quality of service related to deficiencies in accessibility to the different services, which is why they began providing their services electronically. This initiative intended to increase the performance of government s