Adobe Advertising

Registration is now open for Adobe Summit—The Digital Experience Conference. For 2020, Magento Imagine, the must-attend global commerce conference, will be co-located with Summit, and attendees have access to both conferences on a single pass. It’s all happening March 28–April 2 in Las Vegas. Join the world’s most innovative experience makers and take advantage of: Hands-on learningChoose from over 400 in-depth sessions and hands-on labs across eleven tracks, including Magento Imagine, led by Adobe and industry experts. Industry trendsSee the latest tools, techniques, and strategies to engage your customers. InspirationHear success stories and best practices from the world’s top experience makers. NetworkingConnect with your peers to share insights and strategies. Register by December 15 to save US$400 with Early Bird pricing — pay just $1,695 per pass. Save an additional $200 with promo code P20SAGS.* Groups of three or more save $600 per person through December 15. Learn more at su

It’s Time to Show Why You’re an Experience MakerStand Up and stand out at the 2020 Adobe Experience Maker Awards for creating and managing irresistible customer experiences with Adobe Experience Cloud.Today is the day of the experience maker. Those who combine the best technology with game-changing ideas. Who not only improve the customer journey — they reimagine it. If this describes you or your team, we want to celebrate what you’ve done. Submit your successful customer experience stories to the 2020 Adobe Experience Maker Awards (www.adobeexperienceawards.com). Let everyone see how you used Adobe Experience Cloud to change the way customers find, enjoy, and stay loyal to your business.You and your team can apply by Jan. 31, 2020 for one or more of the 2020 Experience Maker Awards by telling us about your game-changing customer experience in 13 categories, such as:The Maverick – recognizes the company that has delivered a unified commerce experience across B2B and B2C channels, spann

Get five people from your company to register for the Solution Partner Program and receive a $25 gift card. You could potentially earn up to $250 total. If your referrals successfully register for the program, they'll be entered into a random drawing to win Apple AirPods.Many of you have colleagues who could benefit from membership in the Adobe Solution Partner Program (SPP). We are introducing the Adobe SPP Referral Program to reward you for referring colleagues who register for the SPP.Participating in the SPP Referral Program is easy – just follow these TWO steps:GET FIVE PEOPLE TO REGISTER FOR THE SOLUTION PARTNER PROGRAMHave five colleagues register for the Solution Partner Program. These must be individuals who are not currently registered. (Join date must be after October 1, 2019).We’ve created some invitation text that you can copy and paste into an email inviting your colleagues to register:Hello! I am inviting you to register for the Adobe Solution Partner Program (SPP). As a

Answer this quiz and win a $30 gift voucher! Q1: What Analytics Metrics Can be Used for Ad Cloud Adobe Sensei Bidding?a. Standard Events and Custom Eventsb. Segmentsc. Calculated Metrics Q2: What does the "View Through" Metric indicate?a. A View Through Conversion (e.g. an order driven by a View-through)b. The number of times visitors land on the site after seeing an ad impression and not having a click recentlyc. I'm not sure Q3: Does the last event code work for "Click-Through" tracking as well as" View-Through" tracking?a. Yes, but click macros can be useful to track clickthrough's when 3rd party cookies are not supportedb. No, last event code only works for view through trackingc. I'm not sureQ4: What Adobe Tool Integrates Ad Cloud with Adobe Analyticsa. Server Side Forwardingb. Audience Analyticsc. Analytics for Advertising Cloudd. All of the AboveQ5: What is the best way to find Ad Cloud Dimensions? (choose 2 correct answers)a. Search "Ad Cloud"b. Search "(AMO ID)"c. Search "#adv

Take part in this quiz to win a $20 gift from Adobe! Reply on this thread to submit your response.Q1: Advertising Cloud’s forecasting tool is called:The ForecasterThe ModelerSimulationsPredictive SearchQ2: True or False: A portfolio can only consist of campaigns from one search engine.TrueFalseQ3: True or False: The objective function, or goal, of a portfolio can contain engagement metrics from Adobe Analytics.TrueFalseQ4: Bidding has become more complicated as you can set bid modifiers at what level?DeviceGeo-locationAudienceAll of the AboveQ5: Adobe Advertising Cloud can ingest conversion data using what method below?PixelPixel and/or Data FeedPixel, Data Feed, and/or Adobe AnalyticsAdobe Analytics

An Adobe Certified Expert (ACE) badge shows the world you’re at the top of your game. You’ve got the experience, you’ve got the smarts, and you’ve made the investment. Becoming an ACE is tangible proof to current and prospective customers -- and your employer -- that you’ve got what it takes to deliver amazing results with every deployment, every campaign.If you’ve completed (or tested out of) your coursework and logged implementation or practitioner hours in the past year or so in an Adobe solution, go ahead and take the leap and sign up for your ACE exam.We are offering a Buy One, Get One free voucher to registered members of the Adobe Solution Partner Program. That means if you take an ACE exam in any Adobe solution by November 30, 2019, you’ll receive a voucher for a free exam. You can use this voucher to take another ACE exam or even retake an exam. Vouchers will expire on May 30, 2020, so be sure to use it before then.Do you work for a Partner but haven’t joined Adobe Solution Pa

Can someone help me with this page? https://helpx.adobe.com/advertising-cloud/how-to/creating-retargeting-pixel.html This url currently leads to 404 page Regards, Chandu Thomas

HI There, Could someone help me with Adobe Ad Cloud learning materials and documents? I am an expert in Google ads and Bing Ads. Looking forward to get the hang of Adobe Ad cloud. Regards,Chandu Thomas

Don't leave a free exam voucher on the table!           Our buy one, get one (BOGO) promotion on Adobe Certified Expert (ACE) exams ends on October 1, 2109. Take an ACE exam in any Adobe solution by October 1, 2019 and receive a voucher for a free second exam. You can use this voucher to take another ACE exam or even retake an exam, as long as you do it on or before May 30, 2020.Now's the perfect time to take that next step in adding luster to your career profile and demonstrating your knowledge and skill to clients. We've already given out more than 400 ACE exam vouchers — get yours today!Do you work for a Partner but haven’t joined Adobe Solution Partner Program? Join now to get the BOGO promotion and other great benefits, including on-demand training and learning paths to get you closer to your ACE badge! Helpful linksFAQ for BOGO Certification offer ending on Oct 1, 2019How to Register for an Online Proctored ExamHow to Register for

Every Year brings in new challenges for the marketers and with the emergence of new age technologies it becomes harder to stay in the competition. When businesses are putting out their neck-to-neck digital strategies, first impressions become everything! We bring to you the trending top 10 channels that will help grow your business further in 2019.Content Marketing: Content is the sole reason your business gets found on the world wide web. There is so much of content everywhere may it be newsletters, social media, blog pages etc. ‘Maintaining great content’ for your brand will help you to stand out from the crowd. However, it is tricky to always play strategically with your exciting content which in turn becomes the reason why your website is loved by your audiences.Email Marketing: while there is always a “most preferred” way every business may want to put their communication strategy around, but email marketing has always been one of the most trusted, easy and effective ways to put y

Digital marketing is a growing, multi-billion-dollar market. The sheer size of this market tempts hackers & criminals to create techniques/technologies to steal money from the advertisers.Ad fraud phenomenon exists since beginning of digital advertising, but in recent years it has been gaining traction as the RTB (real time bidding) model is now being widely adopted. That’s because, the fragmented nature of RTB makes easier to commit & conceal fraud.Have you ever wondered, how much of the internet is fake? There was an article in New York Magazine recently, “fake people with fake cookies and fake social media accounts, fake-moving their fake cursors, fake-clicking on fake websites”, this article went on to note that around half of the web traffic has been non-human.It is estimated that $6 billion is being stolen from advertisers every year due to digital ad fraud, but some type of ad frauds are not easy to detect & the technology to protect advertisers is immature, so the a

With the increasing shift of consumer choices towards mobile and other new forms of screens such as connected TV, VR and various OTT platforms there is a radical shift on how 21st century users want to consume content thus giving a rise to programmatic video advertising on these emerging platforms and devices making advertisers around the globe to shift their focus from TV to Video & OTT based advertising.In this article we will look at some of the most contributing factors on this advertising landscape. Why choose video over other forms of advertising and how brands can play with different kind of strategies to deliver great advertising experiences to users in a targeted and personalized manner. The Contributing FactorsThe rise of video advertising can be related to several factors and more importantly below:The rise in consumption of video content in social media and other platforms The penetration of broadband and 4G LTE internet among masses in developing countriesIncreased on-

Often in Marketing Departments across organizations, there are different people or teams looking at each aspect of Digital Marketing; be it SEO, PPC, Email or Social. It is often observed that these teams work in silos, without cross-collaborating to achieve the larger goal. What is required in today’s date is a cross-functional digital marketing team, with people having expertise in varied domains and are working towards achieving a common goal. Email and PPC, though very different marketing channels fundamentally, are complementary to each other if integrated with the right approach.Here are some ways your paid search and email marketing programs can work together:Building E-mail lists with PPC:E-mail marketing works well till the time you have a good number of interested recipients in your database. Targeting the same database time and again eventually leads to people opting out or losing interest in your communication.PPC campaigns attract clicks from searchers who are actively loo

Blog Authors: Vaibhav Chachra - Associate Account Manager, Advertising CloudManu Malhotra - Associate Manager, Advertising Cloud ServicesWith majority of the online activity centered around viewing videos, #VideoAdvertising has become imperative for overall marketing effectiveness.  What offers an edge to video advertising is the fact that videos capture audience’s attention and are way more engaging than text/display ads as they establish an emotional connect through sound and visual delivery. In addition, if the video is personalized, it leads to a great user experience.Factors behind rise of Video AdvertisingWith the ease of access and increase in internet speeds across the globe, the digital users are increasingly switching to Mobile devices and consuming video content. Per eMarketer, 1.87 billion users globally are likely to use a mobile device to view digital video content this year – around 12% spike from 2017. Isn’t that whopping?Some emerging trends Video advertising is an eve

What is Amazon Prime Day?Till a few days ago, no one knew its exact date, but everyone knew it’s going to be BIG when it happens. Yes, I am referring to Amazon Prime Day. Since its inception in July 2015, it has grown exponentially. The 2016 edition of Prime day, in just a years’ time, became the highest revenue generating day in the history of Amazon, then in 2016, according to techcrunch. In 2017, it grew further and there has been no looking back since then.Source: https://www.statista.com/statistics/728120/annual-amazon-prime-day-sales/How did it start?To celebrate its 20th anniversary Amazon launched Prime Day in July 2015, offering steep discounts to Prime members. The concept became an instant success. In years to follow, it has only grown and no wonder, brands and marketers flock to capitalize on driving sales through Amazon Prime day. Wondering who buys using Amazon Prime?There isn’t a segment untouched by Amazon Prime. From teenagers to senior citizens, love for Amazon Prime

Welcome On Board!Adobe or one of its affiliate agencies will work with each advertiser to launch its online advertising portfolios and to track any additional ad campaigns. After the initial launch, additional ongoing tasks ensure that the advertiser's goals will continue to be met.Initial LaunchAdobe and/or your agency will work with you do the following:1. Evaluate your high-level business goals and devise strategies to achieve them:     a. Identify your business model and marketing objectives.     b. Identify your conversion tracking requirements.     c. Analyze your existing online ad account structures. 2. (Administrators or account managers) Set up administrative accounts3. Integrate with, or create, campaigns for the relevant marketing channels4. Set up tracking for all ads for which Ad Cloud will track conversions5. (Advertisers who use portfolios to automate and optimize bidding) Set up and launch portfolios6. Define

Connected TV advertising or Programmatic TV advertising refers to any form of video advertising which is displayed on any internet connected TV also known as IPTV or Smart TV. The term Connected TV also refers to basically a television which is connected to the Internet whether through a device such as Google Chromecast, Roku, Apple TV, Amazon Firestick or a TV which is having an inbuilt Internet functionality where the content is being consumed via various OTT (Over the Top) apps or platforms such as Netflix, YouTube, Amazon Prime Video, Hotstar, Hulu, 9Now, SBS on demand etc. These apps or platforms creates the base for the delivery of programmatic connected TV advertising and OTT video advertising where automation, audience, digital content and TV ad buyers plays a major role. Adobe Advertising Cloud as a single and united DSP allows a 360-degree form of delivery of advertising through not only conventional forms of advertising such as display, video, social etc. but also new and em

Marketers put in their best effort to collect customer data with an effective web and e-mail marketing strategy. It is extremely important for them to keep their database updated with genuine e-mails addresses of prospects. This thereafter helps them in nurturing these prospects into customers or engage with them by strategising a relevant email communication flow.But according to MailChimp, the average email open rate is below 25%. So, despite of all the efforts made by marketers to collect e-mail data and reach out to prospects, 75% of them are not even reading these e-mails.Here is where Customer Match can play a key role in nurturing campaigns by targeting known customers with Adwords campaigns.What is Customer Match in Google Adwords?Customer Match gives advertisers the ability to create multiple user lists by uploading prospects’ email addresses and phone numbers. Advertisers can add these lists to Search, Gmail or YouTube campaigns and create customized experiences based on the

Blog AuthorsParul Kapur – Account Manager, Advertising CloudManu Malhotra – Associate Delivery Manager, Advertising CloudWith multiple businesses catering to a common set of audience and constantly attempting to grab eyeballs to their products and services, driving growth in performance through Search Engine marketing has become all the more imperative these days. Utilizing SEM in the most effective manner is the key to growing your business in an increasingly competitive and ever-evolving business environment. There are numerous factors, both intrinsic as well as extrinsic to the business, that need to be taken into consideration while devising SEM strategies to propel significant growth in performance. Seasonality, Competition, incorporating the true value of traffic across different devices, audience segments and geographies are just to name a few!Budget Management using forecasting One of the key aspects in driving performance in Search Engine Marketing is how efficiently you manag

The EU General Data Protection Regulation (GDPR) is a law intend to enhance data protection for all individuals within the European Union (EU). It is the journey that started since April 27, 2016 when the European Union’s General Data Protection Regulation (GDPR) was adopted. Its enforcement will come into effect on 25 May 2018.As online advertising and marketing companies collect vast amounts of user data every day, the GDPR may have a substantial impact on their business operations and activities across Europe.Let’s discuss briefly an overview of GDPR and its impact on Ad Tech.    What is the GDPR?Definition - The General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy. * In simple terms, GDPR is focusing on following main principles:1. Individual RightsIn

Blog Authors:Manu Malhotra - Associate Manager, Advertising CloudVidya Ranjit - Associate Account Manager, Advertising CloudDigital ad spending is growing globally. Advertisers are tapping innovative ways to share their brand story with customers on digital platforms. From social to display, video to search, the quest to get customers attention share in a multichannel, multiscreen and highly distractive world is growing day by day. In a dynamic environment where customers are engaging across multiple touch points, keeping advertisements contextually relevant, timely and personalized is getting difficult. Add to it, the scale, we already have more than 1.8 billion digital buyers across the world!    A survey on the Internet users’ attitude pattern tells the story, advertisers are clearly struggling to keep ads non-intrusive. With ad inventories growing exponentially in recent years, customers are being targeted with advertisements beyond just screens. Variety of ad formats fr

Our Sneaks sessions are always an audience favorite – our tech geniuses take center stage in a series of 4-minute demonstrations that provide an entertaining, fast-paced glimpse into the latest marketing technology at Adobe.  Whether these projects become product features or not, it’s always fun to watch our engineers show off what they’ve been working on. Check them out!Experience Analytics (#ExpAnalytics) uses the power of Adobe Analytics Analysis Workspace to analyze all aspects of experiences including websites or apps not owned by a marketer or organization.Master Plan (#MPSneak) enables brands to plan and coordinate multi-channel campaigns and initiatives like never before. With a centralized calendar and cross-channel composer, campaign managers can view and plan all channel activities across previously siloed teams and disparate channel solutions, tapping the power of Adobe Sensei to help free up time orchestration and coordination efforts to focus on other demands.Perfect Path

Current retail trends show that 51% of Americans prefer online shopping, with e-commerce growing 23% year-over-year. The industry is expected to grow to $4 Trillion by 2020.With constantly shifting consumer habits, it’s essential that online retailers adapt quickly to the demands of the new age customer, so that they aren’t left trailing in the wake of competitors.To stay ahead of the curve, here are the anticipated e-commerce trends in, which will shape the digital landscape for online retailers in 2018:1. Personalization:Though personalization has remained a constant trend over the last few years, there has been constant innovation in the field to provide the best customer experience. Thus, it is recommended that retailers chalk out a personalization strategy by the first quarter of the year, to get a kickstart during the later sale days.It is recommended to add personalization to all multi-channel campaigns i.e. promote content that fits your visitors’ interests, buying stage and hi

Consumers are constantly interacting with multiple touch points across mobile devices, tablets, desktop, connected TV, connected gadgets and across channels due to which efficient utilization of data is of paramount importance in today's digital ecosystem for marketers and businesses. Over a period, consumers’ expectations regarding personalized content has risen which resonates with their interests and behavior instead of viewing generic ads which are not relevant.At the same time, marketers are persistently looking to reach the right set of users with accurate content by using the right technology at the right time by using automated tools from various businesses. This has given businesses an opportunity to create more personalized effective tools which can cater to their needs and deliver accurate results for final consumers. But there is an enormous data of customers from multiple touch points and sources, which is why it has become even more important for businesses to utilize thi

According to Forbes, 94% of senior-marketing executives believe that delivering personalized ads is extremely important to reach and connect with customers today. A “one size fits all” creative strategy does not make the cut anymore as users today are exposed to more ads than ever and it is becoming difficult by the day to break through the ad clutter. With increased focus on ad relevance and personalization, more marketers are turning towards Dynamic Creative Optimization.Before understanding the benefits and how it works, lets first understand what exactly is Dynamic Creative Optimization(DCO)?DCO is an ad technology that combines several dynamic ad elements in real time to create personalized ads based on the audience being targeted. An ad template with elements - images, products, titles, descriptions, CTAs etc. is used to create thousands of ad copies optimized and personalized to drive higher engagement from audience segment viewing the ad.In simpler terms think of DCO like the b