Adobe Advertising

What is multivariate creative optimization? Sounds complicated.

For Search, are you setting bids for every unique keyword and match-type combination?

Can someone outline the reasons of over/underspend that I often see once a while on my portfolios (as compared to my budget). Are there any best practices that I can follow to align my actual spend with my budget.

What's the difference between the search revenue model and the retail revenue model, and when should I use each?

What will happen if I make large budget changes to a portfolio?

If a follower views or acts on a Tweet before it's promoted as an ad, will it count as an impression/click/retweet/reply?

My group is interested in showing ads only on finance websites. Is there a specific RTB source that I should be choosing to show up on finance sites? 

I have search campaigns on Google, Microsoft and Baidu. Can I put all those campaigns in one Portfolio?

Can I put my RTB campaigns and API based campaigns in one Portfolio? 

How can a portfolio have higher revenue model coverage than cost model coverage?

How much model coverage is adequate?

This is Facebook question that probably should be asked on a FB forum. But trying my luck here. Is there a way to target Facebook users who like my competitors' pages?

I ran multiple simulations for the same portfolio today, and the estimates are different for each. Why?

Can I schedule my Bid Rules so they run at some later date/ time? 

Instead of ever changing the campaign budgets, can I adjust the auto-adjust multiple to control spend?

Are cost model and revenue model half-life settings used for display and social bid units?

I have about 500000 keywords. But I see that only 358932 bids were set yesterday. Why the difference?

Do simulations reflect revenue by click date or by transaction date?

I am looking to test my creative within Adobe, I have very little experience within the tool. Possibly running A/B testing on certain ads that the system has Identified as under performing. Any help would be greatly appreciated.

I am using AMO to advertise on Facebook. I thought the concept of adgroups did not exist in Facebook. Why do I see ad groups for my Facebook campaigns in AMO?

What causes Facebook ads to stop receiving impressions?

I am advertising on Twitter. The URLs in my Tweets are not displayed as I entered them. Am I not doing something correctly?

I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?

Hello! I recently created 2 new tags and implemented them on my site. I'm pretty sure they're implemented right and there are no issues. In the AMO interface I can't see the tags. I can see only one tag under the Admin - Transaction properties tab but cannot create a column for it when I go back to the Search tab under my account. I've completed multiple test transactions to verify the tags but am still struggling, I'm not sure where to locate the tags to view the transaction properties. They won't even come up in any report I run. Very confused! Any guidance or advice would be greatly appreciated.  Thanks! 

I have a ROI goal and a fixed budget. What budget strategy should I be using? (I see separate for ROI and Daily budget)