On24 integration - seeing webinar registrations on Marketo | Community
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A
Anonymous
January 15, 2018
Question

On24 integration - seeing webinar registrations on Marketo

  • January 15, 2018
  • 1 reply
  • 7012 views

We currently use Marketo to sync to on our On24 account so we can connect webinar events to Marketo. After the event happens, Marketo loads the list of registrations, attendees, no-shows, etc. For some reason while the webinar is live collecting registrations, we can only view the registration list on On24 - it doesn't show up in the Marketo program. Has anyone found a way around this?

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    1 reply

    ChristinaZuniga
    ChristinaZuniga
    Level 9
    January 15, 2018

    Are you hosting registration using the ON24 native form or a Marketo form?

    A
    Anonymous
    January 17, 2018

    On24 native. I'd like to set it up so we do the forms on Marketo but I haven't found instructions to sync it so that people who fill out the form via our Marketo are then able to log into the webinar on On24.

    A
    Anonymous
    January 22, 2018

    Hi Nicola -

    The ON24 forms will not automatically pull data back to Marketo without an additional integration. If you'd like to talk more about this please let me know - I'm happy to answer any questions.

    If you'd like to use the Marketo forms instead, you can follow the steps in this documentation for the Marketo Adapter: docs.marketo.com/display/public/DOCS/Create+an+Event+with+the+Marketo+ON24+Adapter

    The Marketo Adapter will push registrants to ON24 in real time and after the webinar, will pull back the statuses of No Show, Attended and Attended On-demand based on the users' activity. I'd recommend using the member webinar url token so that users can access the ON24 webinar from your Marketo confirmation and reminder emails without needing to re-register.

    If you'd like to pull back additional attendance data, including how many minutes someone viewed, what questions they submitted through the Q&A widget, poll, survey, resource data and more, we can revisit the additional integration to get all of that data pulled back as well.

    If you have any questions, please feel free to send me an email and I'm happy to assist.

    Thanks!

    Kristin

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