We currently have multiple teams leveraging a request queue to begin the creation of all of our campaigns. From there, the campaign execution information (launch dates, target audiences, channel types, campaign goals) exists within different projects. For that reason, we don't know if we have overlapping or redundant campaign tactics.
My question is: Has anyone tried to capture this information in one place in Workfront (calendar, reporting, ect)? How did you do it? We used to capture all the campaign details on one interface in Opal, but it was decommissioned and we are looking to capture it in Workfront.
We use calendars to track this. We use custom forms on the tasks to identify what channel they are using and who the audience is. The calendar function is great so we can color code by audience or channel (we use two reports) so we can see where we have overlap.
Hope that helps!
Along the similar lines as Sarah, I invite you to consider our Editorial Calendar solution (see videos). It is designed to distill Social Media Plans into an centralized, image-centric set of calendars you can easily filter, adjust, print, act upon, and monitor, all in real time; but could also be tailored to suit any Workfront based workflow.
Hi @Danny Becker‚ and @Amanda Kalakis‚,
Based upon your initial post about target audience and channel types above, I thought you might find some recent improvements to our Editorial Calendar solution of interest:
At your convenience, may I invite you to watch this short new video for more information, then email me via firstname.lastname@example.org if you think it might be a fit?