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Web in app message vs web channel

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Level 10

What is the difference? 🙂

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1 Accepted Solution

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Correct answer by
Community Advisor

@Michael_Soprano 

Web in-app message:

  • A real-time, contextual message shown to a visitor while they’re browsing your website.

  • Think of it like an overlay, pop-up, or banner triggered by behavior. Example: Healthcare enrollment

Web channel:

  • A persistent, content-driven update to the website via AJO, often through dynamic content or personalization blocks. The content remains on the page as long as the targeting condition is met. Example: Hero banner personalization.

 

Thanks, Sathees

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1 Reply

Avatar

Correct answer by
Community Advisor

@Michael_Soprano 

Web in-app message:

  • A real-time, contextual message shown to a visitor while they’re browsing your website.

  • Think of it like an overlay, pop-up, or banner triggered by behavior. Example: Healthcare enrollment

Web channel:

  • A persistent, content-driven update to the website via AJO, often through dynamic content or personalization blocks. The content remains on the page as long as the targeting condition is met. Example: Hero banner personalization.

 

Thanks, Sathees