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Web in app message vs web channel
What is the difference? 🙂
Web in-app message:
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A real-time, contextual message shown to a visitor while they’re browsing your website.
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Think of it like an overlay, pop-up, or banner triggered by behavior. Example: Healthcare enrollment
Web channel:
- A persistent, content-driven update to the website via AJO, often through dynamic content or personalization blocks. The content remains on the page as long as the targeting condition is met. Example: Hero banner personalization.
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