Steps for Migrating Email Templates from SFMC to AJO

Question

Hi Everyone,I wanted to check if anyone has previously migrated email templates from  SFMC to AJO. If so, could you please share the steps or best practices followed during the migration? Understanding the process will help us plan and execute the migration more efficiently. if there's any documentation you can share.

SatheeskannaK · Accepted Answer

@parthi28 In addition to David's response, consider the attached document outlines the suggested steps to follow. Not necessarily have to follow all of these steps; rather, consider which is necessary for the migration.

DavidKangni · Answer

Hi @parthi28

It will really depend on the complexity of your email templates. For common html code, you shouldn't have any issues expect to update the web view and unsub link in case you are using OOTB one.

Now SFMC is using ampscript while AJO is using handlebar js for personalization. Most of the functions are available so you will need to translate your ampscript to handlebar js code.

One challenge is the content block in SFMC vs fragments in AJO as fragments have some guardrails and limitations

Here a link to AJO personalization playground for help.

Thanks,

David

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