Offer capping in email

[Mikael_Strangnefjord]

Hey,

Documentation states that

"The number of times an offer is proposed is calculated at email preparation time. For example, if you prepare an email with a number of offers, those numbers count towards your max cap regardless of whether or not the email is sent."

I would like this explained further. Is the offer capping calculated for the chosen audience in the campaign/journey where the email is created with the offer and are all the possible offers counted towards capping or is it just the offer with highest priority for any profile in the audience. Also do the campaign or journey need to be live for the capping to be counted or is it counted already in draft etc.

Thanks,

Mikael

[somen-sarkar · Accepted solution]

Hi Mikael,

The calculation of how many times an offer is proposed happens when the email is being prepared, not when it is sent. This means that the system evaluates and counts the offers during the preparation phase.

    The offer capping is calculated based on the chosen audience for the campaign or journey. When the email is prepared, the system evaluates the offers for each profile in the audience and counts them towards the offer cap. During the email preparation, all possible offers that are included in the email are counted towards their respective caps. It’s not just the highest priority offer for a profile. Every offer that is prepared for inclusion in the email is considered in the capping calculation.

   The capping is counted at the time of email preparation, regardless of whether the campaign or journey is live or in draft. As soon as the email is prepared with the offers, those offers are counted towards their maximum cap. Pls check the below article. Hope this will help .
https://experienceleague.adobe.com/en/docs/journey-optimizer/using/decisioning/offer-decisioning/man...

Thanks,
Somen