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sebastian_quevedo
Level 2
May 27, 2024
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Integrate Microsoft Calrity with Adobe Journey Optimizer

  • May 27, 2024
  • 2 replies
  • 685 views

I would like to know if it is possible to integrate the Microsoft tool, clarity with Adobe Journey Optimizer.
If possible, I would like to know if you can provide me with documentation regarding this integration.

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Best answer by Mohan_Dugganab

Take a look at this documentation which details the steps on how to integrate clarity tracking code using Adobe experience platform tags.https://learn.microsoft.com/en-us/clarity/third-party-integrations/adobe-experience-platform-tags#step-by-step-guide 

 

User interaction data can then be loaded into AEP

 

Based on these insights, one can refine and optimize the customer journeys in Adobe Journey Optimizer. This might involve adjusting journey steps, personalizing content, or improving engagement strategies based on the user behavior.

2 replies

SatheeskannaK
Community Advisor
SatheeskannaKCommunity Advisor
Community Advisor
May 28, 2024

@sebastian_quevedo Currently there's no AJO OOTB integration with Clarity. However, any external/third-party systems can be integrated with AJO depending on the requirements using custom actions. Refer to this documentation.

Thanks, Sathees
    Mohan_Dugganab
    Adobe Employee
    Mohan_DugganabAdobe EmployeeAccepted solution
    Adobe Employee
    May 28, 2024

    Take a look at this documentation which details the steps on how to integrate clarity tracking code using Adobe experience platform tags.https://learn.microsoft.com/en-us/clarity/third-party-integrations/adobe-experience-platform-tags#step-by-step-guide 

     

    User interaction data can then be loaded into AEP

     

    Based on these insights, one can refine and optimize the customer journeys in Adobe Journey Optimizer. This might involve adjusting journey steps, personalizing content, or improving engagement strategies based on the user behavior.

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