Event triggered journey: what about there is a event failure?

Question

Hi Community!

I hope you are doing great.

There is a event-triggered journey in AJO and I need to let you know that it is working fine. However, due to a failure from our system, events were not generated in one particular day, meaning that customers did not enter the journey - not AJO's fault.

Knowing that I am unable to recreate the events in the system, we are currently looking for alternatives to ensure communications will be delivered to those whose events were not generated. We assumed here that the easiest way to address it would be to duplicate the journey, but trigger it from a batch audience. Although this would work, it is not scalable - we wouldn't like to duplicate all event-triggered journeys.

This said, I would like to hear wheter anyone here has faced the same situation and if there is any recommendations on that.

Best Regards,

Filipe C. Freitas

Anuhya-Y · Accepted Answer

@filipefreitas

Create a read/batch audience (containing missed events), start the journey with the read audience, and add a custom action that writes back the data into the AEP data set that is profile enabled. This is nothing but ingesting missed event data via streaming /HTTP API in AEP using a custom action. This would trigger event journeys that were initially missed by the original system.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/journey-use-cases/technical-use-cases/custom-action-aep

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