Custom Actions and consent management

Question

Hi all,

i need some kind help to understand how marketing actions work.

Specifically, we are implementing a journey that eventually triggers a custom action (in which we call an external service to send marketing emails). my concern is the handling of consents.
If in the custom action i define as marketing action email targeting what should i expect? that before that custom action is triggered adobe checks the user's consents? how do i indicate the field where the user expresses consent to email targeting? any help in clarifying this doubt will be greatly appreciated

Anuhya-Y · Accepted Answer

@nick_2024

Just identify all the consent policies associated with email targeting in the marketing action and review the 'Then' section in each consent policy.

For profiles reaching the custom action, they must meet the conditions specified in the 'Then' section of the associated consent policy. Only when these conditions are met ,the custom action share specific profile information with a 3rd party.

Check video on policies usage https://experienceleague.adobe.com/docs/experience-platform/data-governance/policies/user-guide.html?lang=en#next-steps

ShashiCh · Answer

In AJO OOTB, There are different levels of consents

1. Channel - This takes the precedence in OOTB. This consent is checked at the channel level.

2. Identity - This is at the identity level (email address)

3. Subscription - This is at the subscription.

You can select any one of the above for opt-out link you embed in the email.

But your requirement is to use a custom action to trigger an email in external service. It is easily achievable if you maintain your own attributes for consents than OOTB and add a condition check before the custom action is triggered because OOTB uses encrypted params and pid to track the consent.

Few references - https://experienceleague.adobe.com/docs/journey-optimizer/using/privacy/consent/consent.html?lang=en

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