Creating a Stock Replenishment journey in AJO | Community
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dwade4ever_001
Level 2
November 3, 2023
Question

Creating a Stock Replenishment journey in AJO

  • November 3, 2023
  • 1 reply
  • 1673 views

Current situation:
We are implementing a stock replenishment journey for a local cosmetic company through AJO. Let's take:
---- Peter as Customer

---- ABA as the Cosmetic Company Name

as an example for the end to end flow of the journey.

Peter visits the ABA's eshop website, he is interested in a particular lipstick product, however it is out of stock currently. Peter clicks on the "Remind Me" icon, such that when this particular lipstick is back in stock, Peter would receive a real-time triggered email to invite him to make a purchase.

 

Current painpoint:

We understand that we need to capture both MemberID and the SKUID in order to fulfill the journey. We also understands that the status of "Stock replenished" is a business event which does not involve member information. We would like to have your advice on how to combine "the event of lipstick stock replenishment" and also "member who clicked on that lipstick's reminder

me icon", in order to successfully create this journey.

 

We would appreciate if you could provide assistance on how to make it happen, thank you.

 

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    1 reply

    SatheeskannaK
    Community Advisor
    SatheeskannaKCommunity Advisor
    Community Advisor
    November 3, 2023

    Hi @dwade4ever_001, You need to have an audience setup to identify the profiles clicked on the "Remind Me" icon for that product and that would be used on the read segment activity after a business event within the journey.

    Take a look at this tutorial for the same use case.

     

    Thanks, Sathees
      Y
      yesraptors12
      Level 2
      November 6, 2023

      Hi @satheeskannak ,

       

      I'm also interested in creating marketing journeys for product replenishment. However, after watching the tutorial, it seems the can only set up journeys for one product at a time.

       

      For example, we must create a separate event and audience for each product. This could be challenging for an e-commerce shop with thousands of items.

       

      Is there any way to build journeys that dynamically adapt based on the product? Rather than creating individual journeys for every item, can we have one journey that personalizes based on which product the user views?

       

      Thanks,

      Allen

      SatheeskannaK
      Community Advisor
      SatheeskannaKCommunity Advisor
      Community Advisor
      November 15, 2023

      @yesraptors12, I was thinking about this. Again this requires additional solutioning. Here is my two cents on this. Setup a custom event that will capture someone clicks on the "Remind me" icon on the webpage. When someone qualifies for this event capture the product id and relevant non-profile identifier from the web page. Use that event to kick-start the journey and check for product availability to send the message. You may have to setup a separate process to ingest the product replenishment data. Also, it's essential to have a process to handle, if the customer has opted to get notifications on different products that were out of stock.

      Thanks, Sathees
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